Summer season has a manner of slowing issues down. With longer days, holidays, and youngsters at house, you’ll see extra out-of-office replies and slower decision-making. Nevertheless, this quieter interval is definitely an excellent alternative on your workforce to assist clients discover your product and get extra worth from it, and enhance function adoption.
Beneath, you’ll discover concepts which can be designed to be low-lift however high-impact. Many would require teamwork along with your buyer or product advertising and marketing colleagues—so take the conferences (or digital conferences) outdoors, benefit from the solar, and begin collaborating. Ice cream shouldn’t be required, however it’s positively most well-liked.
1. Launch a ‘summer time refresh’ marketing campaign round underused options
Obtained options that aren’t getting the eye they deserve? Now’s the time to spotlight them. Hold it easy and useful—suppose “5 Options in 5 Days” or “Fast Wins for Your Workforce.” Use in-app messages, electronic mail nudges, and CSM outreach to construct consciousness and drive utilization.
CS tip: Don’t attempt to do all of it your self! Use tech to phase customers who haven’t engaged with a function within the final 90 days. Then, attain out with a related use case or a fast walkthrough that connects the dots between the function and their targets. And don’t neglect to maintain it enjoyable.
2. Promote studying programs tied to product targets
Assist clients construct new expertise with self-paced studying—programs, certifications, or quick how-to movies can all make a distinction. Tailor your sources to every account’s wants. For instance, if a buyer is concentrated on onboarding effectivity however hasn’t used workflow automation, level them to coaching that helps them get began.
Professional tip: Use buyer information to construct segments like “accomplished onboarding however by no means used automations” or “excessive login frequency however low function depth” to focus on the correct studying sources.
In the event you’re utilizing ChurnZero: Leverage Engagement AI to determine the subjects most essential to clients in particular segments.
3. Supply summer-only incentives to attempt one thing new
Work along with your advertising and marketing and product groups to supply limited-time incentives round key options—suppose reductions, free trials, or early entry to new performance.
For instance, give choose clients the choice to attempt a brand new reporting dashboard by means of August, no dedication required. Pair it with a quick-start information or a CSM-led walkthrough to assist them get worth rapidly.
Be certain that the provide is tied to actual outcomes—not simply exercise.
4. Share artistic use instances out of your group
Your clients are stuffed with nice concepts. Ask them to share how they’re utilizing particular options and spotlight these tales in your publication, group discussion board, or assist middle.
Bonus thought: Launch a summer time highlight sequence the place every week you function a buyer who’s discovered a artistic manner to make use of a function. These tales encourage and showcase actual worth.
5. Gamify function adoption round outcomes
Just a little pleasant competitors can go a good distance. Work along with your buyer advertising and marketing workforce to create value-driven challenges that may enhance product adoption in a low-pressure manner.
Concepts to attempt:
- Month-to-month problem: “Full three automated workflows in July to earn an influence person badge.”
- Function bingo: Create a easy bingo board with totally different actions or options. Supply a reward for finishing a line or the complete card.
- Leaderboard: Observe function utilization and spotlight high accounts in your group or in-app.
- Workforce problem: Let groups choose right into a problem the place they work collectively to undertake a brand new function—reward them with branded swag or early entry perks.
6. Run quick, feature-driven lunch and learns
Supply 20–30 minute workshops that present clients easy methods to resolve an issue or enhance a workflow utilizing your product.
Hold it informal—display sharing as a substitute of slides, dwell Q&A, and actual use instances. Ask a power-customer or two to host one or two and present how they’re utilizing your product. Run a sequence over the summer time to maintain momentum going and document classes on your group or buyer success middle.
7. Conduct adoption check-ins
Reconnect with clients who could have been too busy earlier within the 12 months. A fast check-in may help uncover function gaps, revisit success plans, or recommend small tweaks that result in higher outcomes.
8. Share what’s coming subsequent
A slower interval is ideal for previewing what’s forward in your product roadmap. This helps clients plan, present suggestions, and get invested in what’s coming subsequent.
Take into account:
- Host a dwell roadmap preview session with product and CS
- Share a brief video walkthrough of upcoming options with context for who advantages most
- Embody a “what to attempt now” part to encourage exploration of associated performance
9. Create a feature-fit problem
Select one function that aligns with widespread targets throughout accounts. Construct a 3–4 week sequence with small duties every week to reintroduce options and drive product and have adoption, like:
- Week 1:Watch a 5-minute explainer video
- Week 2:Full setup with a offered template
- Week 3:Use the function in a dwell buyer state of affairs
- Week 4:Share suggestions or outcomes
Supply recognition on the finish—badges, shout-outs, or swag, no matter you suppose your clients will love.
10. Have fun adoption wins
Recognition issues. Whether or not it’s a fast electronic mail from a CSM, a public point out in your group, or a utilization milestone celebration, search for methods to acknowledge clients partaking along with your product.
These small gestures could make a giant distinction in constructing stronger relationships.
The submit 10 concepts to extend product adoption through the summer time slowdown appeared first on ChurnZero.
