Hey there! I’m Brooke Scott, COO, Integrator & On-line Enterprise Proprietor.
I serve ladies entrepreneurs, coaches, course creators, consultants, and women-owned businesses throughout numerous industries within the on-line area by creating the swoon-worthy, environment friendly enterprise techniques and processes of their goals.
Lengthy story quick, with the assistance of my inside workforce and their workforce of contractors and workers, I handle their inside and exterior operations in order that they will get again to doing what they love of their zone of genius.
I completely dwell my finest life once I’m working behind the scenes in my shoppers’ enterprise operations, techniques, and funnels.
My mission is to assist my shoppers optimize and restore their enterprise operations basis with out losing money and time.
My method to finishing tasks is centered round lean fundamentals and the general objective to maintain issues streamlined from A to Z whereas slicing out wasted steps in order that all the pieces that’s occurring, is including worth to the method.
My shoppers usually come to me in search of assist streamlining their enterprise operations or to assist clear up, repair, audit, and automate the processes that after served them however now after they’ve scaled their enterprise, not serve them.
In this time period, they’ve quickly grown their enterprise and their workforce and aren’t within the place to pause what they’ve happening now to troubleshoot and restore what is occurring behind the scenes. The price of halting their operations to repair it’s a lot higher and that’s the place I step in.
I obtained began within the on-line area in September of 2020 and started my entrepreneurial journey as a digital assistant.
Over the course of the final close to 3 years, I’ve expanded my enterprise and transitioned into and out of assorted roles: from a digital assistant to a web-based enterprise supervisor, a launch supervisor, a funnel specialist, an operations supervisor, and now a COO and integrator (or an operations and integration specialist).
Whereas it might look like hopping round from one function to the subsequent, it was truly a fast however easy interval of progress from mastering one focus to eager to be taught and develop abilities in different areas that complimented one another.
From my first day till now, I’ve really leaned into permitting the move information me find the place I’m really aligned, and I’m blissful to say that I really feel extra aligned in what I do every day.
After ending faculty with a bachelor’s diploma in finance and a grasp’s diploma in enterprise administration in 2019, the second I discovered this world and the probabilities that got here with it, I knew that I used to be in the fitting place.
Now, 4 years later I’ve grown from being a solo part-time entrepreneur (whereas nonetheless full-time within the company world) to working a enterprise full-time at house, bringing my husband on the workforce full-time, and not too long ago hiring our first contractor to start out increasing the enterprise in additional methods. It’s been a rollercoaster of success and failures however probably the most rewarding journey.
The fantastic thing about the entrepreneurial world is that you just’re allowed to make these shifts, function a life-first enterprise, and redefine success for your self. The second I let go of the company world and the stress that got here with it was the primary time I felt area and ease and located it potential to really take pleasure in what I do for a residing. We solely dwell as soon as, so why not do it whereas chasing what you like in a means that feels good to you?
My days look fully completely different each single day, week, month and so forth, however I attempt to comply with the identical method to arrange myself for what can occur in order that I can preserve myself in a move state to be able to resolve points and supply the transformation that my shoppers come to me for.
A Day In The Life Of A COO and On-line Enterprise Proprietor
Morning Focus & Routine
Relying on the day, I usually hit the bottom working between 4:30AM and 6AM CST. With the intention to put together me energetically for the day and get me in the fitting mindset, I ensure I’ve time to totally get up, prepare, drink water, and pour myself a cup of espresso.
What I’ve came upon is that the primary hour or two of my day really determines how that day goes. If I get up and instantly bounce on my laptop and induce a way of rush and stress, then I’m going to be caught in that sample all day and normally find yourself working into the late evening. (I’ve realized this through the years by way of trial and error.)
So, the way in which that I set myself up for a busy day with a number of shoppers and communication with workforce members is permitting myself time within the morning to ease into waking up, take my time preparing, get some gasoline and water into my system, and ease into my day. Approaching the day in that relaxed state ramps up my productiveness stage and I’m normally in a position to finish the day early within the afternoon, relying on what tasks we have now happening.
With the intention to obtain that, typically which means waking up sooner than I need to but it surely’s the final word reward of getting my work days be centered round productive power particularly once I’m engaged on tasks and duties that require extra intensive focus and troubleshooting. In my case, it’s not normally an issue to get up early for that additional time since I’m going to mattress round 9PM. (Insert your previous grandma jokes right here!)
Day Planning & Prioritization
The second most essential piece in figuring out my productiveness is the primary half-hour to at least one hour of my work day. Every day I take time to concentrate on what’s going to be precedence for the day by taking a look at my name schedule first after which figuring out what time I’ve left to perform duties. That point exterior of calls is what gauges my capability and what I can really get accomplished in the course of the day.
Usually Mondays are a heavy name day and I solely have just a few hours within the afternoon for productiveness so in realizing that I ensure to prioritize the heavier lifting of labor all through the remainder of the week. In any other case, I ensure that after assessing time capability, I’m specializing in what’s a precedence for every consumer.
I normally define 3-5 precedence focuses or duties for every of my shoppers and make my means down the record primarily based on turnaround precedence throughout the board. This helps me keep balanced and dealing on every consumer whereas conducting what’s to be accomplished that day or week.
I’ve discovered that by approaching my workload this fashion, I’m in a position to preserve that steadiness longer versus solely engaged on one consumer for an prolonged time period. If I’m chipping away on the increased precedence, the benefit of move will increase over the week’s time.
I not solely method every day this fashion, however I do that as soon as initially of the week as an summary planning session after which I “re-do” it every morning to account for any adjustments which have occurred.
Workflow, Consumer Calls, & Communication
From there, I’m in a position to get within the zone, keep heads down and concentrate on the issues that must get accomplished externally for my shoppers and internally for my very own enterprise. Within the mixture of “doing-the-things”, I’m normally speaking backwards and forwards with my shoppers and workforce over Slack.
Whereas this could trigger interruptions in the course of the day, I think about that point productive as a result of I’m within the second with my shoppers and workforce. A very powerful factor you might do as a web-based enterprise proprietor is prioritize communication whereas maintaining your work hour boundaries in fact.
The extra I’m in fixed and mandatory communication with my shoppers and workforce, the extra belief, consolation, and cohesiveness are fashioned. Creating this atmosphere with shoppers and workforce members not solely advantages your relationship with them but it surely retains you in a ahead movement and rhythm of specializing in what’s essential NOW versus what’s simply on the record for the week.
Whereas the precise “issues” I do in the course of the day are normally by no means the identical, the way in which I present up is and that’s what is my particular person precedence. Sustaining a move that retains me displaying up and performing for shoppers, my workforce, and myself.
Every day Recap & Reprioritization
After an extended work day, I revisit my process and precedence record that I made initially of the day and do a fast de-brief session that normally solely takes a couple of minutes. I search for areas I achieved, areas I made progress in, and areas that I didn’t get to the touch. This may assist me within the planning section in the course of the subsequent day as a result of I’ll know what’s most precedence in order that I can preserve issues transferring.
What Issues & Why You Ought to Focus On Your Stream
Being an entrepreneur who manages a number of shoppers and groups the world over, and completely different industries and zones of genius, the one factor that retains me going and thriving in what I do, is my move state.
Specializing in my move and my power day by day is what has allowed me to develop, shift, triple my yearly earnings, increase my workforce, develop new abilities and a lot extra. For those who permit your self to prioritize how issues really feel first, you then’ll know the place you want to apply your abilities second.
Shift your mindset from what your function is or what duties to do, to the way you present up finest. For those who’re specializing in simply getting issues accomplished, issues received’t really feel rewarding or such as you’re making an affect. Give attention to how you use finest and also you’ll begin working even higher. Whereas maintaining that mindset, it’s essential to additionally let your self be guided into new areas and lean into the uncomfortable. In fact, there isn’t a “bodily” motion to really really feel however when you begin opening up your days to what truly issues and the place issues really feel proper, you’ll begin permitting that to move again into your world.
