If we need to construct an organization that is round for generations, now we have to construct resilience and future-proof our enterprise. Our Sustainability crew ensures that HubSpot’s product and places of work are working effectively with the planet in thoughts, all whereas encouraging and supporting HubSpotters in doing their half.
On this Q&A, Diana Tovar, Senior Program Supervisor of Sustainability at HubSpot, sheds some gentle on what this appears like.
Q&A
Q: Now we have international places of work protecting over 600,000 sq. toes in 14 nations. As a Senior Program Supervisor on the Sustainability crew, what initiatives are you centered on?
As our prospects, staff, and communities face the rising impacts of a warming planet, we’re dedicated to doing our half to construct a optimistic future. At HubSpot, we’re driving efficiencies by chopping emissions in our operations, collaborating with suppliers and companions, and managing dangers so we are able to construct a extra resilient, future-ready enterprise. Listed below are a couple of methods we’re taking motion:
- 100% Renewable Power: All our places of work are powered by renewable electrical energy. We’re additionally shifting to higher-impact vitality sources, like inexperienced tariffs and Energy Buy Agreements (PPAs), wherever potential. At present, over 85% of our lively workplace house operates on inexperienced tariffs.
- Constructing Effectivity: We’ve made main upgrades in our two largest places of work—HubSpot Home in Dublin and a pair of Canal Road in Cambridge, MA—to scale back vitality
use. That features issues like LED lighting, smarter HVAC controls, photo voltaic achieve discount with window movie, and off-hours gear scheduling. These updates reduce our annual vitality use by over 300,000 kWh—lowering emissions and saving cash. Win-win.
Q: How is HubSpot’s product evolving with our planet in thoughts?
We’re evolving our platform with planetary impression in thoughts by frequently enhancing the effectivity of our software program infrastructure. These optimizations, from energy-efficient knowledge processing to improved useful resource administration, cut back each our operational prices and our environmental footprint. This dedication ensures HubSpot scales responsibly, minimizing useful resource consumption at the same time as we develop.
In optimizing our platform’s infrastructure, we’re implementing important system enhancements like enhanced knowledge storage and job administration, alongside utilizing energy-efficient processors by way of our knowledge heart companions. We additionally maximize useful resource effectivity by way of excessive utilization commitments, auto-scaling, and leveraging environment friendly open-source software program. These mixed efforts measurably cut back vitality consumption and decrease our carbon footprint, enabling accountable international scaling with fewer assets than beforehand projected.
We’re additionally addressing downstream emissions by growing instruments just like the Buyer Carbon Calculator, empowering prospects with HubSpot-specific knowledge for their very own Scope 3 reporting. Equally, as we combine AI throughout our platform, we concentrate on each its potential to reinforce sustainability and the necessity for accountable, environment friendly growth to reduce its personal environmental footprint.
Q: Are there any main sustainability milestones that HubSpot has reached just lately?
Sure—and we’re happy with how far we’ve come. By way of our work enhancing constructing efficiency, investing in high-quality renewable vitality, and setting stricter requirements for brand spanking new places of work, we’ve considerably diminished our Scope 1 and a pair of emissions.
The truth is, we’ve already hit our medium-term science-based goal to chop Scope 1 and a pair of emissions by 47% by 2030 (from a 2019 baseline)—5 years forward of schedule. That’s an enormous win and proof that early, daring motion pays off.
Q: Within the final 12 months, what’s one thing you’ve achieved that you’re most happy with? What work went into carrying out this?
In 2024, we transitioned our largest workplace in Cambridge, MA, to 100% renewable electrical energy by enrolling in the Metropolis’s aggregation programme. The electrical energy now comes from native MA Class I Renewable Power Certificates, which assist the event of latest photo voltaic initiatives proper in our yard.
What makes this particular? HubSpot grew to become the biggest enterprise within the programme’s 100% renewable tier. It was a real crew effort—from our amenities crew to the owner to the sustainability crew. It’s an ideal instance of how collaboration can drive change, and hopefully it evokes different firms to step up too.
Q: What’s a method HubSpotters are supporting the work you might be doing?
So many groups are serving to transfer the needle. The Services crew is one in every of our closest companions—they’ve helped us elevate the bar on the subject of discovering and establishing workplace areas that match our local weather objectives.
For instance, our London workplace is totally electrical, powered by 100% renewable vitality, and rated BREEAM Glorious. Our model new India workplace is already powered by 80% renewable vitality, with ISO 14001 and LEED Platinum certifications. However past buildings, we’re embedding sustainability into all corners of HubSpot:
- Extra Sustainable Occasions: We’ve been partnering carefully with the INBOUND crew to scale back the carbon footprint of our greatest annual occasion. For the previous two years, we’ve measured INBOUND’s emissions and labored with suppliers and companions to search out methods to scale back impression.
- Sustainable Procurement: Our procurement crew helps embed sustainability into how we work with distributors. We’ve up to date our Provider Code of Conduct to incorporate clear local weather expectations, launched environmental standards into the onboarding course of, and now encourage all new provider contracts over $500K to have science-based targets (SBTs).
- Making Sustainability Everybody’s Enterprise: We would like sustainability to really feel accessible—not overwhelming. So we’re creating assets corresponding to our Worker Carbon Calculator that construct local weather literacy, from beginner-friendly emissions guides to toolkits for lowering impression at dwelling and at work. Our inside neighborhood, #sustainability-at-hubspot, connects HubSpotters world wide, sharing ideas and constructing momentum year-round. Whether or not staff are simply getting began or already deep within the local weather house, there’s all the time room to become involved
Q: What can we do?
Irrespective of your function, location, or degree of experience—there’s a spot for you in HubSpot’s sustainability journey. 🌍✨
- Be taught Extra: Keep tuned to see extra sustainability at HubSpot updates! Comply with together with our Sustainability touchdown web page and HubSpotLife on Instagram to encourage how one can preserve sustainability high of thoughts at work and at dwelling.
- Make it a part of your day: Whether or not it’s selecting greener journey choices, lowering waste, or making extra acutely aware buying choices—small modifications actually do add up.
Collectively, we are able to construct a extra sustainable HubSpot—and have enjoyable doing it. 💚
