All year long, the ChurnZero group has shared content material that explores so many various elements of Buyer Success, from profession development methods and group administration frameworks to retention techniques and trade benchmarks.
We additionally launched plenty of new product options that obtained our clients fired up about working with their clients, firm, and management in new ways in which assist them exhibit the worth of CS and ship the very best buyer expertise.
That will help you sift via all of it, we’ve put collectively a greatest-hits compilation of our hottest content material and product releases of 2022. Give it a spin.
Prime ten Buyer Success assets of 2022
1/ Learn how to transition clients to a brand new CSM
Shifting a CSM’s e book of enterprise is a fragile balancing act, and some of the difficult CS processes to get proper. Use these 4 steps from ChurnZero Supervisor of CS, Bri Adams, to ace it.
2/ 7 suggestions from the C-suite for future Buyer Success leaders
In the event you’re a younger chief eyeing a spot within the C-suite via a CS profession, ChurnZero’s CPO (and former CCO), Abby Hammer, provides just a few phrases of recommendation from her personal non-linear profession path.
3/ Mythbuster: Buyer Success Supervisor protection ratio
Have you ever heard that there needs to be one CSM for each $1 million to $2 million of ARR? Be taught why this benchmark will get CS leaders into bother and the case for switching to a bottom-up method for capability planning.
4/ Acquired self-doubt? Learn how to silence imposter syndrome in Buyer Success
CS is a rising and altering self-discipline. Its newness makes it a subject of super alternative and development…and the proper breeding floor for impostor syndrome. As a CS govt who has handled this phenomenon firsthand, Sharon Winterton, shares three steps to close down your personal interior critic.
5/ 2022 Buyer Success management research
Primarily based on an in depth survey of greater than 1,000 CS leaders, that is essentially the most complete research of the evolving CS panorama to this point. One main development that surfaced: CS departments stay underfunded, particularly on the subject of their tech stack. Learn how your CS group’s price range, dimension, and technique examine in opposition to your friends, and for those who, too, have grounds to ask your management group for extra.
6/ Learn how to rework Buyer Success right into a revenue middle with metrics and forecasting
When individuals consider top-line development, they usually consider gross sales. However CS? Not a lot. Discover ways to emphasize the monetary worth of your CS group by selecting the best metrics.
7/ In a downturn, concentrate on present clients — not potential ones
Is your CS group experiencing panic churn? Be taught the retention methods ChurnZero’s most resilient clients use—and how one can apply them too.
8/ Learn how to make buyer help your lead era goldmine
Disclaimer: This technique gained’t work for each firm. However for those who’re in a subscription enterprise that offers clients the flexibleness to improve, it’s value contemplating the untapped growth potential of your help friends.
9/ 5 tech-touch Buyer Success techniques that ChurnZero makes simple
Is your headcount staying flat subsequent 12 months? Find out how tech-touch techniques will help enhance your CS groups’ capability for strategic work by automating the monotony that’s sending emails, setting reminders, updating fields, and extra.
10/ BIG RYG 2022 keynote periods
Didn’t get to attend BIG RYG, ChurnZero’s Buyer Success Management Summit, this 12 months? We’ve obtained keynote session recordings for the win! Find out how one CS chief blazed an unconventional path to CEO, the 5 most controversial matters in CS (Is NPS a CS metric? Are QBRs lifeless?), and what the longer term holds for this fast-growing trade.
Prime 5 ChurnZero product releases of 2022
1/ Reimagining buyer collaboration with Success Facilities
Think about this: a single customer-facing, interactive hub that homes the whole lot your buyer cares about and must know to achieve success. We’re speaking coaching movies, to-do lists, FAQs, contact particulars and reporting, characteristic updates, particular occasions, milestone celebrations—all of the issues that get scattered throughout e-mail threads, assist desks, chat, your product, and Google docs. You get the thought.
In the event you’ve ever had clients ask for those who can resend an e-mail (once more) or get annoyed after they should go on a scavenger hunt to discover a useful resource, then Success Facilities have been made for you. Success Facilities take away the friction from buyer interactions and domesticate higher transparency, accountability, collaboration, and belief.
*Success Facilities are a part of ChurnZero’s Enterprise and Skilled Editions.
2/ Reworking CS groups into data-driven powerhouses with Success Insights
You’ve got a mountain of buyer information. A lot, in truth, that it’s onerous to differentiate what issues from what doesn’t, the blips from the regular traits. That form of information evaluation, when unfold throughout your complete buyer base, takes time and assets and ideally a pc mind.
Intro: Success Insights. Powered by machine studying, Success Insights makes use of your present buyer information to uncover occasions that correlate with churn after which categorizes your lively accounts by the degrees of threat recognized. With environment friendly and dependable threat evaluation at your fingertips, your CS group could have the arrogance to regulate the success narrative.
*Success Insights is a part of ChurnZero’s Enterprise Version.
3/ Setting boundaries with Safe Entry Administration (SAM)
Configure stronger and extra particular consumer permissions to maintain your CS group targeted. With Safe Entry Administration (SAM), you’ve the management to restrict customers to solely the accounts and contacts related to their area or possession standing. Eradicate the chance of unintended changthe es to account information by others and maintain CSMs zeroed in on their particular e book of enterprise.
4/ Handle duties and collaborate straight out of Slack and Microsoft Groups
Routinely share impactful buyer insights with the power to look and put up any ChurnZero Customized Dashboard straight on Slack or Groups, bringing the info to the place the work occurs. Moreover, benefit from the comfort of making duties and logging actions for accounts and contacts with Slack instructions, so you may seize particulars within the second.
5/ Ushering in a daring new look with ChurnZero’s UI refresh
The ChurnZero platform obtained a serious UI replace that channels trendy, minimalistic, and highly effective vitality. As an alternative of writing about it, we’ll let this screenshot of an occasions dashboard converse for itself. Have you ever ever seen such a handsome line chart?
Need extra of our hottest Buyer Success content material?
Our 2022 webinar program featured an unbelievable lineup of audio system who lined a large gamut of CS matters, from a nuanced have a look at SaaS metrics to CSM profession pathing. See what resonated most with our viewers in our webinar roundup, “The highest 5 Buyer Success webinars of 2022 from ChurnZero.”
