I will let you know one thing that is perhaps onerous to listen to: for those who’re nonetheless counting on one job to outline your profession and safe your future, you are strolling towards a cliff.
Over 20 years in the past, I walked away from company America as a result of I did not like who I used to be turning into—burned out, uninspired, and terrified my daughter would develop up considering distress was simply a part of maturity.
That call launched my journey as a profession coach and entrepreneur. As we speak, I’ve 2.5 million LinkedIn followers, over 580,000 e-newsletter subscribers, and 1.2 million TikTok followers. However I did not get right here by taking part in it protected. I escaped the one-job lure, and now I train others the way to do the identical.
The Reality About As we speak’s Job Market
We’re at a pivotal second in profession historical past. On the time I am scripting this (June 2025), over 150 giant U.S. firms have already introduced main layoffs this month alone. We’re going through what I consider would be the worst white-collar recession we have ever seen.
Why? One phrase: AI.
The founding father of Anthropic, one of many world’s largest AI firms, lately said that just about 60% of entry-level white-collar jobs are being eradicated. These roles aren’t coming again. We may see white-collar unemployment hit 20% inside 5 years.
However here is what that quantity actually means: it refers to conventional unemployment. Individuals with only one job and one supply of revenue. That is the outdated mannequin we have been skilled to observe, and it is collapsing proper in entrance of us.
Why I Name It the “One-Job Rip-off”
Let’s be trustworthy: the “one-job” mannequin advantages employers excess of it advantages you.
Firms need you to really feel depending on them—clinging to advantages, grateful for job safety, much less more likely to query the lengthy hours and stress. That means, you change into what I name a “trad job” employee (conventional job)—one employer, one paycheck, one ability set, lifeless finish.
However we’re waking up. Professionals are beginning to see there’s a greater technique to work and dwell.
The Time-for-Cash Cliff
Most individuals image their profession like a staircase: you begin on the backside with little expertise and low pay, then steadily climb up incomes extra over time.
That is not the way it really works.
Your profession seems to be extra like a pyramid. You begin on the backside in entry-level roles, transfer into the mid-level “candy spot” the place issues really feel good, however then the highest begins closing in. There are fewer roles out there at your wage stage.
That is what I name the time-for-money cliff.
Yearly, new expertise enters the pyramid. Firms need revenue, so why pay you $120K once they can rent somebody with 90% of your skillset for $70K? If you get pushed off that cliff, you land in what I name the “govt wasteland,” stuffed with good, skilled professionals who anticipated continued development however have been blindsided when firms reduce them unfastened.
The Data-for-Cash Revolution
This is what distant work taught us throughout the pandemic: while you reduce out the commute and labored fewer hours, you continue to obtained the identical paycheck. Why? Since you have been lastly being paid in your output, not simply your time.
You bought a glimpse of what freedom seems like.
That is the shift we have to make completely. As a substitute of buying and selling time for cash, we have to commerce data for cash.
Give it some thought this fashion: somebody has a $10,000 downside. You understand how to repair it in 10 minutes. You remedy it, and so they pay you. Do you’re feeling responsible? Most individuals do as a result of they’re caught within the mindset that point equals worth. However the shopper is not paying in your time. They’re paying in your experience, your data, your means to ship outcomes.
Your 4-Step Escape Plan
Step 1: Establish Your Distinctive Worth Add (UVA)
Your UVA is what units you aside out there—how your abilities, expertise, and perception lower your expenses, earn cash, remedy issues, or alleviate ache for employers.
You are now not “simply an worker.” You’re a business-of-one. And like several profitable enterprise, that you must perceive your worth proposition.
I’ve created a free UVA Discovery Device that took over a 12 months to develop. Go to workitdaily.com, create your free account, and entry the instrument—no bank card required. It consists of proprietary quizzes designed to attract out your hidden strengths and make it easier to articulate your UVA with readability.
Step 2: Construct Your Credibility on LinkedIn
Most professionals have unknowingly outsourced their fame to their employers. If you apply for jobs, what do you lead with? A résumé itemizing their manufacturers, not yours.
That is not sufficient anymore. LinkedIn is now the #1 platform for knowledge-based professionals. Recruiters and enterprise homeowners use it each day to validate experience and discover problem-solvers.
As soon as you’ve got recognized your UVA, begin creating searchable, benefit-driven content material on LinkedIn. Consider it as advertising and marketing in your business-of-one. That is how alternatives come to you rather than you chasing them.
Step 3: Monetize Your Data
The data financial system is projected to hit $480 billion by 2027. Listed here are methods my purchasers are already monetizing their experience:
- Fractional work: As a substitute of 60 hours for one firm, work with 2-3 firms part-time at premium charges
- Subscription fashions: Platforms like Subs let folks pay month-to-month to entry your skilled recommendation
- Advisory roles: Receives a commission to share your experience by way of skilled networks
- Content material creation: Earn cash when folks devour your knowledge-based content material
The sweetness is you can begin whereas maintaining your present job.
Step 4: Scale A number of Revenue Streams
I work with former executives who now function on fractional fashions. They work fewer hours, remedy high-level issues, and earn extra money. The businesses win as a result of they get specialised experience with out full-time prices. The professionals win as a result of they’ve management, selection, and better earnings.
This is not simply idea. It is taking place proper now.
Actual Success: How Steve Quick-Tracked His Profession
Let me share a latest instance. Steve, a world IT gross sales director, wished to change into a VP sooner than his firm’s normal timeline. He began making movies sharing his data on LinkedIn.
One video caught a CEO’s eye, resulting in calls and interviews. Initially instructed he’d have to begin on the director stage, Steve stood agency. The CEO requested his staff to observe Steve’s movies. Impressed by his experience and communication abilities, they endorsed him for the VP position, which he obtained.
Now, Steve usually receives paid consulting alternatives based mostly on his content material and fame. That is the ability of constructing your PRO VOICE.
Introducing PRO VOICE
After 20+ years in profession teaching, I created PRO VOICE to assist professionals transition from workers to professional manufacturers. We practice you to speak and bundle your experience successfully.
After I turned certainly one of LinkedIn’s first official influencers, somebody sarcastically referred to as me “some girl who writes like she’s speaking to a fifth grader about profession recommendation.” I raised my hand and stated, “That is me. And also you’re proper.”
However I used to be writing to serve folks, utilizing actual language as an alternative of buzzwords. I wasn’t making an attempt to sound good. I used to be making an attempt to assist folks get outcomes. That is what resonated, and that is what we train in PRO VOICE.
What You Get with PRO VOICE:
- Direct teaching and limitless messaging with me
- Twice-weekly dwell group teaching classes
- Entry to a supportive neighborhood of creators
- Coaching on constructing your model and monetizing your content material
- Potential company illustration for model partnerships
- Publicity by way of our 4+ million follower community
Take Motion Now
The job market is not going again to the way in which it was. Automation and AI aren’t momentary disruptions; they’re everlasting shifts. The professionals who thrive shall be those that get forward of this wave, not those that watch for it to go.
Begin right here:
- Watch my full “How To Escape The ONE-JOB Lure (In Simply 30 Days)” coaching
- Seize my e book PRO VOICE: Flip What You Know Into What You Earn on Amazon (at present high 10 in Profession Recommendation)
- Full the 30-Day G.L.O.W. Problem included with the e book
- Use the free UVA Discovery Device at workitdaily.com
Your data is your most beneficial asset. There are your studying years and your incomes years. The hot button is figuring out when to pivot from studying to incomes, and ensuring you are not making a gift of your experience at an hourly low cost.
The long run belongs to professionals who can remedy issues with their data, not simply their time. The query is not whether or not this transition will occur; it is whether or not you may lead it or get left behind.
Prepared to flee the one-job lure? Begin constructing your PRO VOICE immediately.
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