In Half 4 of this 5-Half Constant Content material Sequence, we’re speaking about Energy Publishing – the key to persistently getting your content material out into the world.
In case you’re nice at creating content material however get caught when it’s time to hit publish, this episode will allow you to perceive why that’s occurring and easy methods to transfer previous it. You’ll study what Energy Publishing is, easy methods to create a system that helps constant visibility and why perfectionists want construction and ease to observe via.
I additionally share how I’ve used Energy Publishing to develop my podcast to over 500 episodes and ship a each day electronic mail for 4 years straight. Trace: It wasn’t via willpower or working lengthy hours however by making publishing secure and sustainable.
The Constant Content material Sequence will train you easy methods to create constant content material with out burning out. Then be a part of us inside Perfectionists Getting Shit Achieved (aka PGSD) to do that work with construction, help and a like-minded neighborhood. Doorways open on 18 July for one week solely. To search out out extra about this system and join the waitlist, go to samlaurabrown.com/pgsd.
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FULL EPISODE TRANSCRIPT
Introduction
Hello and welcome to a different episode of The Perfectionism Venture. A podcast filled with perfectionism recommendation for entrepreneurs. My title is Sam Laura Brown, I assist entrepreneurs launch their perfectionism handbrake, to allow them to get out of their very own means and construct a satisfying and worthwhile enterprise. I’m the founding father of the Perfectionists Getting Shit Achieved group teaching program, which is in any other case generally known as PGSD. And for much more perfectionism recommendation that will help you with your corporation, you’ll be able to observe me on Instagram @perfectionismproject.
Sam Laura Brown
Okay, so welcome to half 4 of this constant content material sequence we’re getting in direction of the tip of it. To date, I’ve talked in regards to the significance of making secure visibility so you are feeling secure to create content material that’s very, very, essential. We need to really feel secure to create it, secure to publish it. And that’s actually what will have you ever creating constant content material with ease in a very efficient means. I additionally talked about Spark content material. Your spark content material may look very completely different to mine. However we need to have you ever determine for your self what that spark content material is, so as to once more, actually simply and powerfully create constant content material. We need to have you ever out of the artistic spin the place you’re questioning your concepts, nitpicking them, judging them, the place it’s exhausting to create content material and you’re feeling such as you’re on this treadmill that’s by no means ending. We need to have you ever go into artistic overflow.
So I talked about that partially three, in regards to the distinction between these two issues, and the way we need to make that transition throughout. After which on this half, we’re speaking about publishing. As a result of a variety of perfectionists, they will have the concepts, they will create the content material, file the video, file the podcast episode, write the Instagram publish or the caption, however really getting your self to publish it, and never simply as soon as as a as soon as off whenever you’re feeling motivated, however to persistently publish it’s the place a variety of perfectionists discover themselves with their handbrake on, getting in their very own means and never with the ability to do the publishing, regardless that they’re in a position to do the creating.
So it’s an important a part of the method, and oftentimes as properly, in case you are having hassle creating content material or hassle, sorry, publishing content material, creating constant content material, which is speaking about having that content material exit into the world, what I see loads is the recommendation that’s given with constant content material is actually closely centered round content material creation, and right here’s easy methods to have your completely different classes and all these kinds of issues, however not about what must occur to have the ability to have you ever revealed. As a result of a variety of occasions, particularly if somebody is instructing this subject, and so they don’t have any emotional resistance to publishing. They aren’t fearful of judgment. They aren’t fearful of family and friends seeing what they’re doing and laughing at them. They’re not judging themselves. In the event that they don’t have that, then, in fact, when you create it, you simply publish it and transfer on.
However in case you are a perfectionist and when you relate to what I’m speaking about, then publishing can really be very emotionally laborious. And so what we need to do, I’m going to speak about 3 ways on this episode that we’re going to do it. What we need to have you ever do is about up just a few sensible issues in order that publishing turns into loads simpler emotionally, and also you’re in a position to do it persistently, even when you’re in self doubt, even when you’re not feeling motivated on that day, that you simply’re not having to depend on your self all the time feeling good in each second to have the ability to have that. So it’s actually vital. And inside PGSD so for this enrollment, and I’m so enthusiastic about it, we’ve already been getting DMS from people who find themselves like, I’m inside and I can not wait to get began and to get in.
When the doorways open like they’re simply, regardless that now we have an open enrollment, they’re already emotionally inside PGSD and able to go. And naturally, it’s a lifetime entry program, so these already actually inside will even be capable of do that as properly. However we’re doing a 3 month artistic cocoon expertise, is what I’m calling it, the place we’re creating the secure visibility, and I’m going to show you precisely how to do this, not simply from a mindset perspective, however virtually talking as properly. We’re going to have you ever creating spark content material. We’re going to have you ever in artistic overflow, and we’re going that will help you with energy publishing and making a system that basically works for you. In order that’s going to be within the second half, we’re going to concentrate on publishing, and I need to discuss it on this half, so you already know precisely why it’s so vital to actually get help on the publishing aspect of issues.
So I’m going to be speaking about three issues on this episode, as I mentioned, and what I’ve performed all through this entire sequence to actually come to know how I personally have created, say visibility for myself, and spark content material, and all of these items like that is all born from my very own expertise. After which I’ve coached so many PGSDers on all of this all through the years. So blissful to have the ability to now deliver it collectively in the way in which that I’m. And so relating to content material creation, the place. I’ve been essentially the most constant, essentially the most prolific, essentially the most in my spark has positively been my podcast. And so I’ve been finding out my very own podcast, not listening again to issues, however identical to finding out my expertise and fascinated by how I’ve considered my podcast, that has allowed me, as somebody who initially began as I shared partially one, with a crippling worry of placing myself on the market and exhibiting to this point be capable of have a high rated podcast, over 500 podcast episodes, I’ve remodeled $2 million in my enterprise with the podcast actually being the primary gasoline for that, the primary engine for my enterprise development.
And I did that with out following the recommendation that folks say it’s best to do for a podcast. It’s best to have a elaborate intro and an outro, and also you shouldn’t go on riffs and like, simply discuss no matter you need to discuss. You shouldn’t discuss your self. You need to be speaking about your viewers. Like I simply, I simply actually with the podcast discovered, with out realizing on the time, easy methods to create secure visibility, easy methods to belief myself with how I needed to do the podcast, and easy methods to not simply mindset sensible, however virtually talking, set issues up in order that it was straightforward for Me to persistently publish podcast episodes, regardless that my mind after virtually each episode I recorded was like, properly, that wasn’t good. Effectively, that wasn’t didn’t even make sense what you have been saying in that however I nonetheless was in a position to get myself to publish it and share it and to create security for myself in that have.
So regardless that my mind didn’t love that I used to be publishing it, I nonetheless felt secure, I nonetheless felt supported on my own. I by no means felt like I used to be in an emotion that I couldn’t deal with because of publishing the podcast episodes. It was all the time one thing that felt regardless that it was uncomfortable, one thing that I may really do. And that’s in fact, why I’ve been in a position to do it sustainably, as a result of it didn’t create this large emotional response in myself, and that’s due to the security I created, and due to the spark content material, the artistic overflow and the facility publishing. So relating to the podcast, what I did, and I simply need to share the instance, after which I’ll break down as a result of I’ve utilized this on a variety of different platforms as properly, however the podcast is simply the very best instance of this. So relating to publishing and publishing of the podcast, what I spotted very early on is that I would want help with publishing the podcast, and I would want that in just a few alternative ways.
I would want a excessive frequency of episodes going out that if I did one episode per week, that felt more durable to me than doing two episodes per week, which could sound very counterintuitive, however doing two episodes, I simply knew okay, if this one’s shit, and that is actually the thought that constructed my podcast, if this episode is shit, which it most likely is. That’s what my mind was saying. One other episode is coming in three days or in 4 days. Like one other episode is coming very quickly. And so this episode isn’t simply gonna sit on the high of my podcast feed for lengthy that in a short time, as a result of I’m making a excessive frequency, a excessive quantity of content material, that I’m going to have that episode be pushed down the feed, and subsequently it felt emotionally loads safer to have the ability to be seen.
I used to be getting my private want of security met so the enterprise may get its want of visibility met. That was in a position to occur as a result of I virtually talking mentioned to myself, I really must publish extra typically, in order that I’m much less valuable about every episode, so that every episode doesn’t really feel like such an enormous deal. And a variety of the recommendation on the market relating to content material, whether or not it’s podcasts, YouTube, Instagram, no matter individuals are like, create much less however higher. And I already talked about after I was sharing in my different episodes about why a much less however higher strategy doesn’t work for perfectionists, as a result of what we do, and that is that artistic spin that we are able to find yourself in after we’re on this much less however higher mindset, we then go into, okay, properly, if I’m creating much less, it actually must be excellent is a very large deal.
Every little thing I put out on the earth has much more significance than when you’re in artistic overflow, the place you’re creating a lot that there’s room for issues to be good and to be dangerous and to be mediocre and in between, since you’re simply creating a lot that you simply’re in a position to have like, say, for instance, when you’re like, on this much less however higher strategy to issues, you is perhaps like, I’m going to publish twice per week on Instagram, however then there’s going to really feel like there’s extra stress on these posts to be good, as a result of they’re going to remain on the high of your feed for longer. And I do know with podcasting, I simply talked about twice per week, however there’s completely different cadences. We’re going to speak about this inside PGSD. There’s completely different cadences, like frequencies, that I like to recommend for various platforms.
So with Instagram, the place it’s that sort of platform or TikTok, for instance, in case you are creating twice per week, that’s going to place extra stress on every bit of content material. Then when you, for instance, created every single day, like, when you had it doesn’t must create it every single day, however every single day one thing was revealed. Then you might have, for instance, in every week, you might have 4 nice posts, two which are mediocre and one which’s not so good. However when you’re attempting to only publish two, there’s a lot stress on and even when you nail it, you’ve solely performed two nice posts. However when you publish every single day, and also you enable some to be nice, some to be not so nice, and a few to be someplace in between, you find yourself general with extra nice posts. You find yourself general, and I talked about this partially three, with much more ability, with much more confidence, with much more engagement, and, in fact, with much more of a profitable enterprise due to that strategy. So what the recommendation tends to be is much less however higher, make it top quality. However our perfectionist brains don’t perceive, as I talked about within the episode on Spark content material.
They don’t perceive that in case you are creating in your stream, in your items, in case you are doing that, it’s not really going to really feel top quality to you, since you’re simply saying stuff that feels apparent to you or is regular to you, or is like in your zone of genius. In case you’re doing one thing like very artistic and artsy or something like that, we are likely to overvalue the issues that we discover laborious and undervalue the issues that we discover straightforward, regardless that, most of the time, the issues that we discover straightforward are literally essentially the most precious issues that now we have to contribute. So when you’re on this much less however higher strategy, bless you. Liam, when you’re on this much less however higher strategy, the place you are attempting to create much less and have or not it’s top quality, we find yourself freezing, posting posting and ghosting, we find yourself getting so busy with the again finish of issues, or like procrasti-learning and procrasti-researching, and we need to as an alternative have a excessive quantity strategy. It’s essential.
So frequency is the very first thing, and inside PGSD, after we undergo the artistic cocoon collectively, what I’m going to do is lay out the frequencies that I like to recommend you’ll be able to adapt them, however I’m going to offer you very particular you very particular ones in order that you already know precisely what to purpose for, so that you simply don’t must be on this like, properly, what’s the greatest for me? Like, I’m going to put out what I’ve seen for myself, after which teaching lots of of perfectionist entrepreneurs on these matters, what I like to recommend, and in addition my information of the completely different platforms and what is sensible the place, so as to actually create in a being that artistic overflow, with out it being a ridiculous quantity of quantity that you simply’re anticipating your self to create.
So we need to simply have a excessive frequency, and as an alternative of that much less however higher strategy that folks discuss, we need to have you have got room to create issues and have a few of them not be so good, however to nonetheless be placing out a variety of nice issues. It’s sort of I used to be fascinated by this the opposite day. Musicians are such an awesome instance of this strategy that they may have an album. So say Beyonce, who not everybody loves Beyonce, however everybody can agree she is superb at what she does on the earth, and they’ll have so a musician like Beyonce can have albums the place they’ve, let’s say, like 13 tracks. One or two of them might be an absolute banger. They’re, like, the most well-liked tune ever. After which a variety of these songs on the album you’ll by no means really actually hear about. It’s solely the die laborious followers that may know each single tune on each single album, but when they have been going to say, I’m simply going to create one superb tune yearly, how a lot stress would that be in comparison with? I’m going to create 13 songs, and from that 13 I’m going to place them out into the world.
Publishing is essential. I’m going to place them out into the world, however I don’t anticipate all of them to be the primary hit. They don’t all must be the primary hit. It’s this physique of labor, and a few of it is going to get extra consideration than different bits of it is going to. However I’m going to current this physique of labor realizing that it’s not going to all really feel superb to my mind as properly, like my mind can have its personal objections to the work that I’m placing out into the world and be like, Oh, may we actually do it like this or like that? However I’m going to place out a physique of labor. I’m going to know that not all the things I do must be the primary hit, however I’m nonetheless going to have that greater quantity of output. In order that’s what we need to do the equal of. And it’s very, very, essential to do this, as a result of it virtually creates a variety of security.
And I’m going to speak about easy methods to have as a result of what we then go to is like, properly, that’s going to take a lot time. However when you’re creating spark content material, and when you’re in artistic overflow, it takes means much less time. Please hear me on this. It takes means much less time to create seven spark content material posts for Instagram than it does to create one excellent publish for Instagram, and that one publish goes to carry out loads worse as a result of a you’re not creating fairly often, so that you’re not practically as expert as within the different situation, additionally, you’re so in your individual head, you’re so sharpening and perfecting it that you simply publish. Most likely took out the very factor that folks can be drawn to you for, that you simply’ve taken out and polished out your individual humanity out of it, the you out of it. You’re attempting to do it like another person and have the suitable hook and the B roll and no matter else, as an alternative of simply doing it, the way you do it.
So it’s a lot simpler when you find yourself creating spark content material and whenever you’re in artistic overflow, to have that frequency be attainable. And a part of it too, that I really like about having the next frequency, the next quantity, is that whenever you try this, so say, for instance, with me and the podcast, and I additionally took an analogous strategy to YouTube that I did like seven movies every week, I discovered a lot simpler than attempting to do like one video per week. For instance, you don’t must do seven when you’re on YouTube. However for the sort of video that I used to be doing and what I needed to do, it was really means simpler to say, Okay, I’m gonna if I used to be gonna put out a video every single day, what would I’ve to do for that to be attainable? Effectively, I’d must not over edit it. I’d have to only belief myself to talk. I’d have to consider it in a means the place I’m not, like, it is a excellent summation of this whole subject and each thought I’ve ever had.
And it’s, you already know, the whole full model of it, of like, listed below are three issues that I’d say about this factor. Like, I simply needed to really shift, as a result of I needed to make that prime frequency, that prime quantity, as a result of I understood how vital that was, in order that I may publish that I really was in a position to resolve for okay, how may I make this very easy? After which I did make it very easy, after which it was a lot extra partaking than if I’d made it proper or excellent, or no matter our perfectionist mind thinks must occur for us to have the ability to achieve success. And I feel it’s such a fantastic factor that nearly all the time like what our perfectionist mind says is required for us to have the ability to achieve success isn’t really the issues that may have us be essentially the most profitable, and it’s positively not the issues that may have us feeling profitable.
And so relating to frequency and having content material exit, we need to have you ever in that greater frequency, as a result of it helps create security. It helps take away a variety of preciousness across the content material so as to simply present up and share. That’s what we need to have you ever doing, exhibiting up and sharing, it doesn’t matter what sort of enterprise you have got. We need to have you ever in that power the place you’re ready to do this as an alternative of like, properly, right here I’m exhibiting up on this this video I create, must be a whole illustration of all the things that I take into consideration on this subject, I’ve to say it completely. Oh my god. It’s so exhausting to do this, and really unengaging for the individual on the opposite finish of that, due to how tense you’ll be, if that’s the stress that you’re creating in your individual thoughts. So we need to have that frequency, that greater quantity, essential. We don’t need to be aiming for a much less however higher strategy that’s going to show your perfectionism handbrake on.
Earlier than I am going into quantity two, I simply need to shortly speak in regards to the significance of publishing. I really feel like I skimmed over that, nevertheless it’s essential to publish your work. So what I’ll see a variety of perfectionists do is they may say, Okay, I need to be creating constant content material, significantly if somebody hasn’t created a variety of content material earlier than. I need to create constant content material. And so what I’m going to do is I’m simply going to be practising. I’m going to follow doing tales and like, speaking to digital camera. I’m going to follow doing a podcast episode. I’m simply going to, like, create it, however I’m not going to really share it out into the world. After which what occurs if we take that strategy is that we then don’t really get the true world suggestions that our the stuff that we’re doing. So for instance, for me, I wanted to get the true world suggestions that the podcast episodes that I assumed have been shit have been really actually good for the person who I used to be recording them for, and those that I felt have been actually good. It was primarily simply me considering I sounded actually good. I sounded actually articulate. I really feel like I acquired my level throughout. That doesn’t essentially make an excellent episode. I simply felt like I used to be getting it proper.
So I assumed the content material was top quality. However really, after I’m simply doing what I’m doing now, which is simply exhibiting up and sharing, regardless that similtaneously recording any episode like this, my mind is like, Oh my God. This makes my set like, I’ve this different dialog happening whereas I’m recording that’s saying, This doesn’t make sense. This isn’t any good. It’s best to cease recording. I’ve allowed that voice to be there, and I’ve revealed out into the world. It didn’t must be to household and mates when that didn’t but really feel secure for me, not due to them being like, attacking me or something, however I used to be simply in a lot self judgment that it felt too weak to produce other folks be capable of come throughout it and ask me questions on it, and even give me help about it that felt means too laborious.
However with the ability to publish it even to an viewers that I didn’t really know, I used to be in a position to begin getting that basically vital suggestions from my mind of like, oh, really, the issues that you simply assume are much less precious as a result of they’re straightforward for you, they’re really essentially the most precious to me. I acquired that suggestions from my viewers. After which the issues that I assumed have been essentially the most precious as a result of they have been essentially the most extremely polished or perfected, or I felt essentially the most articulate or good within the creation course of, these issues weren’t as precious as me simply exhibiting up and sharing. And so whether or not for you, your spark content material, once more, is just like mine or not in pgsd, I’ll information you thru a course of to know precisely what that appears like for you, as a result of I don’t need you to be like, Effectively, Sam simply reveals up and doesn’t have notes, so I shouldn’t both you may must script, and that is perhaps a really supportive factor so that you can do.
So we’ll undergo that, as a result of I don’t need you to only take what I do and be like I’ve to do precisely how Sam does it, or it’s incorrect, or it’s not spark content material, or no matter. We can have you determine particularly for you what that spark content material is. However we have to have you ever publishing that spark content material in pgsd. We’ll discuss whether or not to publish it in entrance of household and mates or not, and like, virtually talking, various things you are able to do so that you simply actually really feel secure about who’s with the ability to obtain what you’re sharing. However we have to have you ever publish it, in any other case we simply find yourself and I’ve once more, seen it with so many perfectionists, mates, household, so many consumers which have been on this place of simply, like, I’m simply gonna follow it for me, however then, since you’re not placing it out, it then turns into this, like, Okay, properly, I must get a bit higher at this, or I must get a bit higher and, like, it’s how lengthy is a chunk of string, we simply find yourself then proving to ourselves that we’re not able to share it but. There’s much more stress to get it proper, and oftentimes that is crucial factor.
The issues that we find yourself perfecting have been a waste of effort to excellent, that we waste our time sharpening issues that didn’t want sharpening, and in reality, are worse after they’re polished, not higher. And so it is advisable to have that potential, emotionally and virtually talking, to publish what you have been doing. It doesn’t must be in entrance of your entire close to and pricey folks, if that’s scary for you, however you do must do it like for my weblog after I first began, didn’t inform a soul about it in my actual life, however I did have it exit publicly in order that different folks on the earth may interact with it, and in order that I may then start to see, oh, like after I publish like this, I get these sort of feedback. I began again when blogs a was nonetheless a preferred factor and B, you might touch upon blogs, in order that after I shared this sort of factor, that I assumed like nobody else would assume like this, or nobody else would assume that is precious. They mentioned, Oh, my God, inform me extra about this. Or what do you consider this?
So I used to be in a position to have that suggestions happening, even when you publish it and nobody else has seen it, there’s only a distinction that occurs when you find yourself really publishing it on a platform versus when it simply lives in a Google Drive folder or in your iPhone or in your pc. Whenever you really put it collectively and publish it and also you ship it, there’s a sure momentum that comes with that. So we need to have you ever ship it. We need to have, ideally, different folks be capable of work together with it, even when you simply share it inside pgsd, and you already know, that’s a really supportive place to share it, and that different individuals are additionally going via that very same course of, that you’ll be able to have it both simply shared in entrance of PGSDers, or in entrance of PGSDers plus folks that you simply don’t know, or perhaps not even in entrance of PGSDers, when you actually don’t need to, it’s completely as much as you, what you do.
We are going to design for you particularly what feels most secure to you, nevertheless it must be revealed, and never simply you then getting in your individual head, since you haven’t revealed something, and also you’re simply all the time on the point of get able to publish. Wish to simply have you ever publish to see. It’s not such an enormous deal, however to do it in a secure means with that secure visibility, quantity two is readability over precisely when you find yourself posting. So that is actually that will help you with publishing and having your work exit into the world. So what typically occurs is folks go, I’ll do two episodes every week, or seven posts every week, or one publish every week, or no matter it’s, and it simply stays this sort of obscure factor. And this may simply look like a really apparent factor, however I’ve simply seen in areas the place I’ve been extremely constant, just like the podcast, after which on different platforms the place, as a result of I didn’t have the methods in place, exhibiting up persistently, was more durable for me.
Like Instagram, I simply I it took me so lengthy to appreciate it wasn’t this psychological drama that I had. It was really only a methods subject that I had with Instagram that I simply didn’t have the identical system so Instagram, there was a lot reliance on me being motivated or feeling impressed to really publish one thing, or being bothered with all of the admin required to place the publish in and replica this in and replica that in and no matter. Whereas with the podcast, it wasn’t really depending on me for that, so it is perhaps, when you’ve had a tough time exhibiting up on a platform, for instance, Instagram, and you retain posting and ghosting, it’s actually simply this half. And I actually need to invite you into pgsd if that is you, as a result of I’m going to be instructing so many truly highly effective issues on this, and plenty of sensible examples to get you with a system in place that works.
It’s actually easy and never over difficult, and like all of that, as a result of with methods, we perfectionists can then go into this like attempting to construct out this excellent system that covers each state of affairs I can simply I’ve developed some actually easy methods for me utilizing air desk, I’ll present you precisely how that appears, however some actually easy methods to make publishing very easy to do, and on Instagram, I didn’t have these methods arrange, however I did with the podcast, and I’ve with electronic mail, and that’s been an enormous a part of why I’ve been in a position to be so per our perfectionist energy up electronic mail e-newsletter that goes out, and so per the podcast, as a result of one of many causes is that there’s specificity round precisely after I’m going to be sharing. So with Instagram, it was simply this obscure X variety of occasions every week. And with the podcast, it was 5am Australian Jap Customary Time on Monday and Thursday. That was my schedule.
That was the precise particular time, not simply oh, someday on Monday, however there’s a lot energy in with the ability to say, that is the precise time that it’s going to occur. Bless you, Liam, that is the precise time that it’s going to occur, so as to plan accordingly. It’s simply mainly like doing that alerts to your self that you’re taking it significantly and that that’s a dedication you’re making. It’s a lot simpler to resolve for a transparent dedication than a obscure one. If it’s identical to, I’ll publish 3 times every week after I really feel prefer it, or Monday, Wednesday, Friday, a lot more durable, and I do know this may sound actually primary, however a lot more durable than with the ability to say I’m going to publish Monday, Wednesday, Friday, at 5am or at 12pm or it doesn’t matter what time, what issues is {that a} time is chosen.
In order that’s a very vital a part of energy publishing, and one thing that’s very easy to miss, as a result of it would look like, properly, what’s the distinction? However it is advisable to have that specificity so your mind can resolve for it, and it simply removes a variety of drama round it, and actually makes it a lot simpler to really get the posting occurring. And the third factor that we need to do, and that is what I’m actually excited to be instructing. I imply, all of this, I’m so, so blissful to be lastly instructing this in a correct means, and never simply via all of the teaching calls on PGSD and all of that. However this particularly is one thing that I’ve actually performed a variety of work on behind the scenes in my enterprise that I haven’t actually talked about very a lot, and I’m actually excited to have the ability to train it. I’m very methods minded.
I’m nice at creating this method, simplifying issues into methods. I simply assume in methods. And what’s actually vital is that now we have an precise system for you to have the ability to get your content material revealed and and I’m going to information you thru this in pgsd, after we do the artistic cocoon collectively, is that you simply may not be the very best individual to really be publishing your content material your self, like being the one to hit publish. In order I talked about I studied my podcast after which different platforms the place I’ve proven up. And for instance, after I was on YouTube, I used to be extremely per I did a each day sequence, and I did like 140 movies in a row that I used to be the one publishing that, that I did the entire admin aspect of that. So if you wish to be the one doing the admin aspect of it, you are able to do that. And in addition you don’t must, and there’s a really reasonably priced means to have the ability to have another person publish it for you so that you simply solely must do the bit that you simply need to do.
So for the podcast, I needed to have two episodes per week, and with each episode, there was about an hour or so, and know-how has modified since 2017 after I began my podcast, however on the time, there was about an hour or so of again finish admin that was required to get the podcast. This was even with out modifying. So one of many selections I made was that I wasn’t going to have any modifying of the podcast. I used to be simply going to talk and have it exit, as a result of the modifying was going to take too lengthy to do, and it made me get in my very own head and all of that. So that basically supported me once more, with the secure visibility. And it’s very counterintuitive, since you’d assume, properly, it could really feel safer to have a script, however what really felt safer to me was to develop the ability and the power to only be capable of speak and to belief that me simply speaking like as when you have been right here in individual is adequate that I don’t really must do a script.
And in addition, that is simply me personally. Once more, you is perhaps very completely different to this. I didn’t hearken to any podcasts in any respect that had scripted episodes. I simply didn’t resonate with that format of content material. That wasn’t why I needed to hearken to podcasts. I wasn’t listening. I didn’t need to have one thing scripted. I appreciated listening to individuals who talked like I’m speaking, the place they’re simply sharing what’s on their thoughts. And so I needed to create that for myself. And so even with me saying, Okay, we’re not going to edit something. If I’m coughing or no matter, like, it’s not this, like, all or nothing factor, however I’m not going to be right here saying the identical sentence time and again to get it proper. As you’ll be able to inform from this episode, I simply preserve rolling with it, and that’s how I’ve performed it, in order that it wouldn’t take ages to edit it. I then didn’t must have this like we you already know, we evaluation it.
Nearly all of my episodes, they exit with out me having reviewed it. So I file it. I. After which if I needed to evaluation it, I’ll hear again in, like, one and a half pace or two pace, to only hear it with out, like, listening to it a bit sooner made it simpler for me to not nitpick it. So often I’d try this. It was like, that was a very shit one, however I’d not not have a evaluation in my course of and all of that, in order that I may really simply get it out into the world that was so vital to do, from a constructing confidence perspective, from a constructing ability perspective, if I’m doing two episodes every week, I’m going to enhance twice as shortly as somebody who’s doing one episode per week. So simply all of that. So when it got here to the podcast creation all this to say, I’ve given a variety of background as I am going. All this to say there’s about an hour of again finish work that I simply didn’t need to do. And I did the primary 30 episodes myself.
Throughout that point, I really additionally had a tech subject that I got here up in opposition to that I needed to attain out to somebody to get assist with, and that individual particularly was like, you already know, you already know, you might be doing so a lot better with this podcast, like it is advisable to have this sort of intro and outro. I used to be identical to, Nope, I I do know what I really like in a podcast, as a result of I’m such a fan, and I’m gonna stick with that. And thanks on your recommendation, and I simply need your assist fixing this tech subject that I’ve that meant issues couldn’t get revealed. So repair that. Keep true to my weapons. Keep true to what felt true to me. Although I used to be not an professional. I had little or no expertise, however I had created a secure visibility and self belief. And so excited to show you easy methods to do the identical relating to content material, so that you simply’re in a position to not simply do what you need to do, however be capable of stand by it, even when another person is like, I don’t know that is sensible. If it is sensible to you, it will probably work.
And so we have to have you ever in self belief about that, and I really like with the ability to train that, so I didn’t need to do that hour of admin work that got here with doing the episode. And what I seen is that after I was the one required to publish the episode, that my need to file episodes decreased and I wanted to really feel much more motivated to file an episode, as a result of I needed to inspire myself not simply to file the episode, which felt emotionally extra dangerous and weak. I’m simply exhibiting up and I’m simply chatting, however now I’ve to do that entire hour of click on this button and that button, and like, I simply didn’t need to try this on the time. I used to be additionally nonetheless working in a component time job. I wasn’t but full time in my enterprise. I left my accounting job earlier that 12 months, however I didn’t have infinite quantities of time to need to do issues and however actually, I simply didn’t have the will, and it decreased my need to do the factor that solely I may do, and that is I used to be not making some huge cash from the enterprise.
I wasn’t in a spot the place I used to be like, Oh, look, I’ve all this cash. The place do I make investments it? Like, how do I make investments it again within the enterprise? I used to be actually like, I used to be for my enterprise. I all the time simply took the cash from my job, and that’s what I invested in my enterprise. And I needed to be resourceful. I needed to be scrappy. I needed to determine it out. And that was such a present in so some ways, and I really like that. Then I gave myself permission, regardless that I may technically publish it myself, as I had with my YouTube channel, which is what birthed the podcast. I initially by no means thought I may have a podcast ever. One in all my weblog readers was like, It’s best to have podcasts. Like, there’s no means in hell. I identical to, shut the thought down fully. That was a few 12 months earlier than I launched it.
Then I had the thought to do a YouTube channel. I began doing that, after which I used to be like, it’s simply a lot simpler if I simply dropped the video. I nonetheless don’t file video for my podcast episodes. You don’t have to do this, however that’s why I ended up having a podcast, and I needed to only be capable of communicate, regardless that I may do that is for perfectionism. I’m like, properly, if I can, I ought to. If I might be the one to publish it myself, then I ought to try this. However what I used to be in a position to see, and I’m so glad I gave myself this reward of hiring somebody very affordably, very, very, very affordably. I need to say, like, what was the precise quantity I used to be paying? Perhaps it was, like, 20 or $30 an episode. I mainly, and I am going via the method inside pgsd, however I had, I employed somebody to do exactly what I used to be doing, and having that so it meant all I wanted to do was file the episode, put it in a Google Drive folder, and I saved writing the present notes myself as properly.
So I did that, after which off it could go, and another person would add it, create the weblog publish for it, like do all these various things, have the transcript created. I didn’t must do any of that, and that basically helped with that consistency, as a result of then I may actually simply keep within the spark content material with as little admin work as attainable. And since for the podcast, then we developed out a system that basically had that, once more, I already had the amount in place, however having that specificity and readability after which having this method which means I actually can simply hand over to the one that produces my podcast. I don’t must have this backwards and forwards instruction each time. It’s a quite simple system. I don’t even must actually message anybody about it. So I’m going to show you in pgsd easy methods to very merely set that up for your self.
We will get actually we are able to actually over complicate this sort of factor and attempt to work out, like, essentially the most optimum, excellent approach to do it, or like, have a look at all when you, when you go on YouTube and also you search for like content material creation system, you will note a few of the most stunning and extremely overwhelming notion setups, like all of that. I simply need it. I need it to be so easy so I really use the system, and so I may adapt the system, as a result of that’s an important piece, whether or not you’re the one who’s pushing publish or another person. We wish to have the ability to have publishing not be a factor that in case you are then not feeling motivated, you cease your self from doing it, then when you’re the one publishing, you’ll be able to simply put in your employee hat of being actually, like, there’s a content material creator who has given me this to publish out into the world, and you will get your self to only observe the steps and do it. And it’s very clear, and it’s very straightforward. You’re not like, oh my god, now I’ve to go and scroll via my cellphone and discover a photograph of this, and now the place did I save that file to go?
Like, all of that’s simply going to create a lot friction. What we’re desirous to do is to cut back the friction as a lot as we probably can, and have you ever along with your spark content material in artistic overflow. Then you definitely construct up that spark content material financial institution, after which now we have you energy publishing that. We have now you having the excessive quantity. We have now you having you try this simply. It’s not it’s going to take much less time you’ve been spending on content material creation. I guarantee you, you probably have been in artistic spin, what I’m proposing to have you ever create constant content material that you simply love, that feels such as you, that’s sustainable, that builds your corporation, it is going to take you much less time than what you have got been spending on content material creation due to the way in which your perfectionism handbrake might be launched when you find yourself doing it this fashion due to the security you’ll have.
Even when it’s nonetheless scary, it’s to not the diploma that you simply then freeze. So we need to have you ever having that prime quantity, that artistic overflow. We wish you to have readability on precisely whenever you’re publishing. We wish you to have a system in place in order that publishing occurs it doesn’t matter what your emotion occurs to be in that day, and even no matter that, perhaps you’re feeling tremendous motivated to publish, however then it’s this entire like, properly, now I’ve to go discover this file or this folder, or, like, The place was that once more? Like, we simply need you to have a very easy system, and I haven’t actually shared a lot about that in any respect, however I’m going to be instructing that and strolling you thru my again finish setups as properly in pgsd, but in addition instructing you easy methods to set it up for your self, easy methods to do it in a quite simple, free or very, very, very reasonably priced approach to do it as properly, as a result of a variety of our PGSDer, they aren’t but making the cash they need to be making from their enterprise. That’s why they be a part of pgsd, to get on observe for his or her monetary objectives, and to be exhibiting up and taking motion and placing themselves on the market.
So they could have revenue coming in from a component time job, a full time job, they is perhaps having a partner, an inheritance, all these various things. And so I do know that you simply need to take an strategy that’s actually going to be not simply sustainable, however is sensible from a monetary perspective as properly. And in addition I simply don’t need you to over make investments the place you don’t really have to be. And I’ve simply seen lots of people as properly, relating to methods and issues like that, that it may be a spot that we have a tendency to love underneath put money into our mindset and essential issues like that, after which we over put money into having issues be arrange on this like polished, excellent means that then it really doesn’t get used. So I actually need to have you ever simply have a very easy system that works, that will get used, and lets you try this energy publishing. So your work’s going out into the world. You’re getting the suggestions loop in a very supportive, constructive means as properly that lets you preserve going. It’s simply going to be it’s simply going to make such a distinction.
As a result of after I actually research the podcast, in comparison with different platforms, with the podcast and with electronic mail, the place I’ve been very robust within the consistency aspect of issues, having the publishing aspect, what I’ve talked about on this episode, significantly the system having that in place has made consistency a lot simpler than Instagram, the place I’m in a position to create spark content material simply, I’m in a position to do artistic overflow, however I simply haven’t had as robust as methods in these areas, and I’m growing them out in the mean time. However I hadn’t even realized. Took me a very long time to appreciate, solely just lately, I used to be like, huh, I don’t even have Instagram drama. I actually simply don’t have a system for publishing that I do within the different platforms. So I’m getting that in place in the mean time. And even the easy issues I’ve been doing with which have been actually highly effective. And in addition, I then additionally get to stroll you thru those I’ve solely just lately arrange as properly. Placing all this into follow, so it’s nonetheless all very contemporary in my thoughts, and I’ll stroll you thru what I initially arrange as properly and issues like that.
So I’m once more, so excited to welcome these in to pgsd who already know they’re going to be inside. I need to invite you in as properly in order that we are able to get you not simply with the spark content material and exhibiting up and feeling secure to do it, however that may exit persistently into the world, as a result of if you wish to construct your corporation, you do want to indicate up persistently, however that doesn’t imply that it is advisable to be creating every single day. And that is one other a part of having an influence publishing system, is that my podcast episodes have gone out very persistently, however there are occasions I’ve gone greater than three months with out recording a podcast episode. However having the facility publishing system in place meant that I used to be in a position to and due to artistic overflow and spark content material, I used to be in a position to batch create in a means that was actually aligned for me to take action, after which have that exit in a really constant means, in order that to you, it could appear to be I’m exhibiting up every week and recording an episode, however in my expertise, I’ve a burst. I file fairly just a few episodes, after which I don’t file something for some time, after which after I really feel like talking up once more, I file some episodes and like, that’s my rhythm on the again finish.
So we additionally need to it is a actually vital a part of secure visibility. It feels much less secure when you really feel like it’s a must to be on on a regular basis. You must be like, every single day with one thing to say. Like, if that was required, I wouldn’t be capable of be constant, as a result of a variety of time I’m like, I’ve nothing to say, I’ve nothing to share. I’ve no insights. I’ve like, there’s nothing I really feel referred to as to say as we speak, however there are occasions the place I’ve a lot to say, and so this energy publishing system permits me to unfold that out. As an alternative of getting to, like, retain that and maintain on to that, I’m in a position to specific it to be in that overflow. After which the facility publishing system catches that overflow and distributes it. And in addition, I don’t must publish all the things I create, which provides me a lot freedom as properly to only say issues and be like, properly, if I don’t need to, if I don’t need to share that I don’t must.
And I share, I create a lot that it’s okay if that occurs as properly, and it’s it’s straightforward for me to create, and I simply create loads via me creating, I then study extra about what I need to create. I then study extra about different issues that I may say and issues like that. Via the creation course of. I need to have you ever in that artistic overflow, in that cycle, in order that you’ll be able to develop your self as a content material creator and never simply be on this mentality of, like, I must publish much less, however higher have or not it’s this excellent publish. If it’s not excellent, if there’s only one dangerous publish, it says perfectionist, all or nothing, considering, if there’s simply this one dangerous publish, like, I’ll flip away my entire viewers. We need to have you ever in self belief, in security, with an influence publishing system to actually help you with that. So I need to invite you in samlaurabrown.com/pgsd is the place you’ll be able to go to seek out out extra and join the wait record, and that’s the place you’ll be able to go to hitch us as soon as the doorways are open, you probably have any questions on it, when you go to help@samlaurabrown.com
E-mail me there, I’ll personally reply again to you. In case you go to my Instagram, which is @perfectionismproject, and also you DM me, I’ll reply again to you there. So you probably have any questions, get them answered now. We’re opening doorways to pgsd at 6am Jap Time, so New York time on the 18th of July. So on the time that half 5 releases, that’s when pgsd goes to be opening for enrollment. So that you need to get your self inside, when you can relate to what I discuss on this episode on this sequence, you probably have been spinning your wheels, we need to simply have a look at the three months of the artistic cocoon will cross anyway.
And you probably have been spinning your wheels most certainly for longer than that, you’ll be able to both have that three month interval the place you’re simply attempting more durable, attempting to be extra motivated, attempting to do extra market analysis, attempting to follow extra like all these various things, attempting to get it to be polished sufficient and adequate and all of that. Get the suitable content material calendar the place you’re going to finish up, as a result of it’s that artistic spin. You’re going to be on this place three months from now, most likely feeling extra defeated than you do proper now and feeling much less succesful than you do proper now, since you’ve had even three extra months and it didn’t make a distinction. Or you will get into artistic overflow and be posting and exhibiting up persistently on the finish of that three months, feeling secure, to indicate up as your self, to be feeling secure, to have your spark exit into the world, and to have a system that helps you to do this, that doesn’t require you to be motivated. It doesn’t require you to be obtainable all of the on a regular basis, on each single day, to have the ability to work on your corporation. So I’m very excited for that.
So samlaurabrown.com/pgsd, be a part of us contained in the artistic cocoon. I’ll inform you extra about it partially 5, however it is going to be getting began in August. PGSD is a lifetime entry program, although, so you’ll be able to all the time work at your individual tempo via all the things, however we’re getting began collectively in August to have you have got three months, and there’s going to be buffer time inside it, since you’re most likely going to have trip or issues like that in these three months, life will all the time be laughing. So we identical to, take that into consideration, as an alternative of being like, properly, you already know, after you have three months with nothing occurring, then be a part of us like, that’s by no means going to occur. So it is advisable to get inside so as to begin exhibiting up persistently and getting that momentum in your corporation. So I’m actually, actually, actually honored and privileged to have the ability to be instructing this and to have the ability to invite you into this system so you’ll be able to go to the present notes. That’s the hyperlink to go and discover out extra. DM me. E-mail me you probably have any questions, and I’ll speak to you partially 5 of the sequence, and hopefully see you inside pgsd when doorways open.
Outro
In case you can relate to what I share on this episode, then I need you to know that that is the precise work that we’re going to be doing inside my program, Perfectionist Getting Shit Achieved, aka PGSD. So from July 18, which may be very quickly, from July 18, for one week solely, PGSD goes to be open for enrollment, and through this opening, those that be a part of and those that are already inside might be going via a artistic cocoon expertise collectively, which is a 3 month course of the place you’re going to rebuild your relationship with content material. Cease ghosting your self, cease ghosting your followers. You’re going to be lastly in a position to present up persistently in a means that feels pure and aligned and sustainable, you’re not going to burn out. That is the reply when you’ve been spinning your wheels, you probably have been feeling so responsible on a regular basis that you simply aren’t exhibiting up persistently, regardless that you have to be doing that, regardless that you technically know easy methods to do it, that you simply simply can’t get your self to do it. This expertise inside PGSD, the artistic cocoon, it’s precisely what you have got been lacking. We’re going to have you ever creating secure visibility and secure self expression so as to present up the way in which you need and have it create the outcomes that you already know it will probably. So I need to invite you inside samlaurabrown.com/pgsd, is the place to go to seek out out extra about this system and be a part of the wait record so you’ll be able to be a part of us inside as quickly as doorways open on July 18.
