On this better of the podcast episode I’m taking you behind the scenes of what a content material creation day seems to be like for me.
First I share an replace from my drive into the workplace, chatting by means of what I’ve deliberate when it comes to content material creation and the way I’m excited about approaching it so I can get it completed with out overthinking. And in my replace from the drive residence, I reveal one thing sudden that occurred after I began working and the sensible issues I did to get much more completed than I’d initially deliberate.
I hope this episode conjures up you to have a productive day of making content material, prefer it did for me! And in the event you’re able to discover ways to create constant content material with out perfectionism getting in the way in which, remember to be part of us inside Perfectionists Getting Shit Achieved.
Enrollment now open: Be a part of Perfectionists Getting Shit Achieved (aka PGSD) to discover ways to create constant content material with out burning out. Doorways are actually formally open till 11:59pm EDT on Friday, 25 July. To enroll immediately and get prompt entry to every little thing inside, go to samlaurabrown.com/pgsd.
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FULL EPISODE TRANSCRIPT
Introduction
Hello and welcome to a different episode of The Perfectionism Mission. A podcast filled with perfectionism recommendation for entrepreneurs. My identify is Sam Laura Brown, I assist entrepreneurs launch their perfectionism handbrake, to allow them to get out of their very own manner and construct a satisfying and worthwhile enterprise. I’m the founding father of the Perfectionists Getting Shit Achieved group teaching program, which is in any other case generally known as PGSD. And for much more perfectionism recommendation that will help you with your online business, you may comply with me on Instagram @perfectionismproject.
Sam Laura Brown (Customized intro)
Welcome to immediately’s episode. So we’re proper now in open enrollment for Perfectionist Getting Shit Achieved. And what I wished to do was curate a few of my favourite episodes of this podcast the place I’m educating on content material creation for perfectionists, in order that you might have these episodes that will help you and to only get you excited in regards to the work that we’re going to be doing collectively inside Perfectionist Getting Shit Achieved. So the episode that you just’re going to be listening to immediately is definitely a behind the scenes have a look at what it seems to be prefer to create prime quality content material with out overthinking. So this was recorded earlier than I’d formally named the inventive cocoon course of and phrases like say visibility and spark content material and artistic overflow and having the content material creation rhythm and all these various things. However what you’ll hear me do on this episode is hear me strolling by means of precisely how was I, how was I, how I used to be utilized these rules in actual life.
So what it truly is is only a candid daily behind the scenes, uncooked and actual instance and stroll by means of of me the place I’m sharing how I deliberate out my content material creation day, what I did when resistance got here up, and the way I moved by means of that with self belief in order that I might create much more than I had initially deliberate. So in the event you resonate with how I method content material creation, particularly in the event you’re bored with ghosting your viewers, procrastinating on posting, burning your self out, making an attempt to get the proper content material, perhaps in the event you’re caught in planning mode, in analysis mode, perhaps you may have a whole lot of content material in drafts such as you’ve truly accomplished it, however you’re having a tough time truly publishing it out into the world. You’re having a very exhausting time getting momentum together with your content material creation. You continually really feel such as you had been excited about it and dealing on it in your head.
However your work, your actuality of what you’re placing out into the world doesn’t truly mirror how a lot time you spend excited about it that you just aren’t capable of but be constant with out burning out. I wish to invite you into PGSD. That’s precisely what you’re going to have the ability to clear up for so as to present up constantly and have your online business develop. That’s what we wish to have you ever do. That’s what we actually enable you to do in PGSD, and particularly for perfectionists who’ve a concern of displaying up and placing themselves on the market, if you’re nervous about what family and friends may assume, if you’re nervous about doing issues which might be actually cringy, if you’re nervous about simply displaying up on this planet as an actual you, perhaps you’re somebody who sees your self as being actually shy. You have a tendency to not be the one that is the focus, and any of that we wish to have you ever shift into being a content material creator, and what that truly means, since you don’t must be somebody that you just’re not. You don’t must all of the sudden be the focus, this loud particular person that you just’re not. We wish to have you ever creating content material in a manner that feels so secure for you, that feels such as you, and that truly works.
In order that’s what we’re going to be doing. You’re going to have construction, you’re going to have assist, you’re going to have like minded neighborhood. It’s actually, actually, actually highly effective to have assist with this. To have a easy course of that works. I wish to invite you inside, in the event you relate to something that I’m sharing on content material creation, we’re actually doing it in a manner that I haven’t seen anybody else educating it or implementing it. That is going to be the distinction. As soon as I figured this out for myself, it was the unlock for me, and I actually need that for you, too. So samlaurabrown.com/pgsd, is the place you may go to enroll in this system. That’s additionally the place you may go to search out out extra, and you probably have any questions, electronic mail me at assist@samlaurabrown.com, you may in any other case DM me on Instagram @perfectionismproject, I’ll personally reply to you. We wish to get you inside so as to clear up the issue of not with the ability to create constant content material. That is the unlock. That is the following step for you. So I hope to see you inside PGSD, and I hope you take pleasure in this behind the scenes episode of methods to create prime quality content material with out overthinking.
Sam Laura Brown
Immediately I’m going to document a little bit of a day in alife episode simply to share with you what a content material creation date seems to be like for me, and in addition a number of the issues I’ve been excited about for the time being in relation to content material creation, and the way I’m working by means of them, and the selections I’m making and issues like that. And I hope it’ll be useful so that you can hear about in relation to creating content material on your personal enterprise on your personal advertising and marketing efforts. As a result of for many on-line companies, that’s a giant a part of the job is getting the phrase on the market and doing that through emails, social media posts, podcast episode, and issues like that.
So particularly for me immediately, I’m clearly recording an episode proper now, although I’m technically, like that wasn’t deliberate, I simply felt like recording this on the driving force this morning. I’m driving into the workplace. So I’m planning to write down a bunch of emails or discuss that extra particularly, then I’m having lunch with my good friend, Jen. After which I’ve my weekly one on one assembly with Daisy. After which I’ve a bit of bit extra time, about an hour and a half, earlier than I completed my day at 4. So I’ll be working from 9 until 4. After which in all probability having lunch with Jen, my guesses for about an hour and a half, I might want to pump as properly.
And what I’m eager to do, notably this morning, is to write down the emails which might be going to be a part of the welcome sequence that we’re organising. So one thing that got here out of the newest launch of perfectionist getting shit completed was that we type of realized that we didn’t have as a lot visitors as we would have liked to hit the objectives that we wished to be hitting, and in addition that we weren’t nurturing the individuals who we did have in our world in the way in which that we wished to, ie the worth that we wish to present without spending a dime to individuals who will finally turn out to be shoppers that folks won’t ever turn out to be consumer. That worth wasn’t on the state that we wish it to be. And there’s totally different causes for that.
I believe I prefer to summarize {that a} massive half was simply that my mindset was not in a spot the place I used to be actually valuing what I do and type of hadn’t realized that we had or I had by means of my content material creation, sowed seeds over lots of years, many people a few years, and that we had been harvesting that so to talk from all of the content material that I had been creating, notably because it pertains to the podcast, but additionally electronic mail, Instagram, and issues like that. And so after I initially stopped creating as a lot content material, and I used to be centered on constructing the enterprise in a manner that might enable me to have time away from the enterprise in order that I might have children, my daughter, Lydia, the twins, that I actually wasn’t considering as a lot about thought management, creating new mental property, teaching instruments and issues like that I used to be actually simply extra so in a mindset of like, I want to determine methods to have this enterprise gonna be depending on me.
And that was a fundamental thought that has been informing the way in which that I’ve run the enterprise and made choices for the previous few years. So when it got here to essentially like, I suppose, this cut-off date and and that launch, and also you see that we had had all this content material that had created a whole lot of worth and had folks focused on working with us. And that as I ended doing that there wasn’t actually an preliminary, like, influence of that, as a result of we had been nonetheless harvesting the seeds that I had beforehand sown. However over a interval of that occuring throughout three years, that it has meant that the quantity of individuals we’ve in our world, and the worth that we’re offering to these folks has slowly decreased over time.
And actually, it’s about like not getting your head if you consider oh my god, I’ve to create like, such excessive worth and every little thing must be new and unique and all of that. It’s actually extra so like, not being in that mindset of every little thing must be new. I nonetheless am such a believer in republishing issues that you’ve got beforehand printed as a result of not everybody even when they’ve been following you for a very long time. They haven’t remembered every little thing that you just’ve stated and most issues you’ll want to hear a number of instances to essentially have the ability to get it so even when they already intellectually understand it. All they do know it’s at all times like your finest particular person, your buyer that you just wish to be serving to is the type of one that is grateful for the reminder likes listening to that type of factor I get.
So in relation to this mindset, it’s not about like, every little thing must be new and unique and from scratch. It’s simply am I offering worth with this. And actually, for me at this level being 10 years into content material creation, simply saying that I’d had my, I hadn’t actually been creating content material in the way in which that I wished to be, and having the sensible recommendation and suggestions and issues like that it was nonetheless there. However it wasn’t on the quantity that I wished it to be. This isn’t about overwhelming pupils with homework and issues to do. However it’s actually simply, I suppose, me having a way of what’s the most useful lesson that I present and never feeling like that has been what I’ve been creating, as a result of I haven’t been having a thought that might have me create that I’ve been excited about different issues and like issues like I should be an excellent chief, and all of this sort of factor that has taken me out and doing my job.
And so this final lunch that we had actually simply confirmed me what my job is like, the place I do add worth to the enterprise. And I suppose now as properly does feeling secure to return to having the enterprise considerably rely on me. And never being this mindset of like extra, it’s not an actual enterprise until it could absolutely function with out me like No, it’s okay. For have nonetheless be in a interval the place it’s relied on me, it’s nonetheless comparatively younger enterprise, it’s a manner {that a} baby such as you’re not like, oh my god, they’re not good at it but, as a result of they’re 4 years previous. And it’s nonetheless depending on me like, after all they’re.
So all of that to say that in relation to content material creation, I’m actually again in that mode. For the time being, it feels so good to be again in that mode. And actually, I’m spent, like, I’d say the final month I used to be my energy planning yesterday. And I’ve coloration coded totally different classes of issues. And one factor I made a decision to do was actually have a definite coloration for after I’m planning. And type of similar to not truly doing the factor, however I’m studying like excessive degree conversations, for instance, in regards to the advertising and marketing plan, after which a distinct coloration for after I’m creating the content material.
As a result of earlier than, I used to have a separate coloration for tremendous considering and self teaching and that type of factor. However then, in my calendar, after I have a look at it, it will appear like I had hung out creating content material, when actually I had hung out brainstorming content material concepts. And for me, I simply need to have the ability to be certain that I’m like doing the content material creation and hitting publish. As a result of that’s the place I’m at for the time being, simply type of like discovering my toes once more with it getting again within the groove. And never being in a mindset of like, properly, I’ve been at this for thus lengthy like ought to similar to at all times be on and at all times be able to go. And similar to properly, I’m truly simply getting again in my rhythm. Right here’s this massive exhausting factor to do. But additionally I don’t must shoot throughout myself, and simply be like, Oh, I ought to already be working on the highest degree always, it doesn’t matter what’s occurring in my life.
So in relation to just like the final month, it’s simply been a whole lot of excessive degree planning. And I wish to actually sooner or later have that take a lot much less time. And Renae, and I’ve simply been determining the advertising and marketing plan. And the brand new manner that we wish to do launches and have been some choices that gained’t should be made once more, we’ve simply type of like I suppose, taken the ship, so to talk, and determined to love, steer it in a distinct path. This. That’s complicated. That’s not truly what’s occurred. However all of that to say we’re going to do just a few foundational issues a bit of bit in a different way. However we’re going to be repeating these because the 12 months goes on subsequent 12 months, and having the launch be the identical format each quarter, in order that we’re not needing to make choices in regards to the launch format each quarter.
So what I’m doing immediately is I’m writing emails for the welcome sequence. So we’re organising a adverts funnel, that’s going to have an advert clearly, that can take folks to an decide in web page. And folks will have the ability to decide in for the reside occasions that we’re going to be doing in December at this level that I’m recording this I don’t know if I’ve introduced that but or not however reside occasion after which the perfectionism quiz. And it’ll be getting a collection of emails which might be going to be actually useful and sensible and the emails that I’m writing immediately, so yesterday, I wrote the primary couple and I obtained teaching from Renae just about as a result of I used to be like, very a lot had my perfectionism handbrake on and out the entire thing.
And I might inform that I did. And I’m glad that I chatted about it with Renae as an alternative of simply internalizing all of it. However I simply type of ended up on this mindset of like, these, like, I must type of in these 14 emails that we’ve, like, seize, just like the core of what it’s that we discuss. And like, every little thing, it’s type of simply this concept, I talked about it earlier than about like masking every little thing, after I’m on this mindset of like, I must cowl every little thing you’ll want to be actually strategic with what I’m speaking about. I don’t have a good time creating content material, and I don’t assume it’s one of the best content material that I create. And it simply feels, I suppose I’m similar to creating up, or like, reminding myself that I can belief myself to only share what’s high of thoughts for me. And that that will likely be useful to you. And that it’ll all make sense.
Within the larger image of issues as a result of I’ve very a lot recently been in my head about like, I want to ensure I’m masking just like the core ideas and like, I can’t simply be not speaking in regards to the core issues I must, so as to add. It’s so humorous, as a result of we’re at all times speaking about perfectionism, which is finally the core factor that I discuss, I weave it into every little thing. It’s talked about all at residence, however in my head, as a result of I’m not having the epiphanies about like, Oh, I’m a perfectionist issues like that, that I have a tendency to not share that type of factor. What I’m excited about what kind of thoughts for me, and particularly if I’m not doing that many teaching calls, and I simply actually relying by myself self teaching that I really feel like I’m not truly speaking the important issues that somebody who’s new to our world who’s like simply having these first realizations, like I’m not mentioning about them, and simply assuming they already know them.
So I principally simply must get out of my head about that I nonetheless barely in that mindset, I can really feel that I’m I wrote out a listing of the ideas I used to be having yesterday, as a result of I used to be simply circling round in my mind. And I wished to only get an excellent have a look at them. However it was like, I name it simply instructed me about what’s high of thoughts, I’ve to and it’s actually nice to do that train the place it’s like, I can’t I’ve to, I have to I want to love type of filling within the blanks after that round a particular subject. And that can reveal thinkng that’s making it really feel like shit. So and creating a whole lot of resistance. So for me, it was actually simply the final word one was I can’t simply say what I really feel like saying. Like, that’s not strategic sufficient that it’s not like, not even skilled, however like, if it’s if I’m doing my job, then I’m not simply excited about what I wish to discuss excited about what can be useful so that you can hear about.
And finally, I do know what I belief myself to say what must be stated. And like that, I’m simply gonna say that with out overthinking it, I do say like, I’m excited about the particular person on the opposite finish that I’m excited about the issues I should be excited about to create actually worthwhile issues. It’s simply so humorous like, that my mind is satisfied that not trusting myself is the reply to prime quality content material. And trusting myself is simply going to steer me astray. And simply reconciling that once more. As a result of I’ve completed that many instances it similar to is finally I believe the saying of it feels really easy. And it could’t be that simple. Prefer it means to be actually exhausting. And the reality in addition to I get is difficult and a whole lot of methods as a result of it feels weak to share a lot when it comes to this quantity of content material and prefer to share concepts and to have a stance on sure issues.
As a substitute of simply not creating many issues and having extra watered down opinions on what can be useful for somebody who’s perfectionist entrepreneur and what wouldn’t be useful issues like that, that it’s a lot safer to only let it’s exhausting so I don’t have to supply a excessive quantity so I don’t must danger the rejection, disgrace, success, all of that type of factor. And it’s similar to that’s the battle so to talk, that I see experiencing as soon as a day and within the morning I simply discovered myself like so in my head about Instagram stuff. And to me, that’s at all times attention-grabbing. Like, why am I not excited about the precise factor that I’m centered on for the time being, which is writing the music, emails, like, my mind needs to be like, oh, let’s take into consideration Instagram.
However finally, I wish to be posting that constantly, once more, finally understand how to try this. And you understand how to have it’s simple. And now I’m in my head about like, properly, you’ll want to have this sort of construction, like, what sort of posts I do it what, what sort of time like, Okay, do like a, a picture that can have like a type of only a one liner, just like the perfectionists energy ups that I learn, like that type of factor. And I’ll share that, after which I’ll have like, a bit of one minute video, and perhaps I’ll batch document these as a result of that’s what I comply with prior to now, in order that I don’t must daily, and I work three days every week, usually, truly 4 days, in clinics few weeks, however I’m not working daily.
Additionally each workday. I don’t really feel like doing the story. Not that I must really feel like that. But when it was simple, I simply type of like after I’m in a chatty temper. I batch report and actually similar to have that exit on totally different days. Additionally with that I’ve been excited about how tales, clearly, it’s simply so attention-grabbing like that this sort of actual time really feel to tales, not that a whole lot of it isn’t created in actual time. However after I’ve had one of the best tales expertise, it’s been after I haven’t been portray in actual time. And I might document like all of sudden, seven baby minute issues I’d like put a distinct shirt on or no matter.
And go in numerous areas of the home and issues like that. So it’s not wanting the identical, however on the identical time with the Kardashians, for instance. Or any of these actuality exhibits the place they’ve, like, seen what they’re doing to say with the Kardashians, such as you’re seeing what like Kim and Chloe a dialogue they’re having. After which it has there like speaking head portion had been in like they’re speaking about it like current tense, as in the event that they don’t know what’s going to occur. And as in the event that they’re in that second, and for instance, like Chloe at all times has utterly totally different hair, prefer it’s months later, it’s like six months later that they document speaking head half to Chloe has utterly totally different hair, and all of that.
And but, it’s nonetheless like an excellent viewing expertise, regardless that they’re speaking in current tense, and you recognize, they already know precisely what’s going to occur, like your mind nonetheless is entertained by it. So anyway, all that to say, I really feel like, you probably have been placing strain on your self that prefer it has to at all times be within the second and that type of factor, particularly with tales that it doesn’t, isn’t had lots of people do document a whole lot of issues all of sudden. After which like have it exit, as if it’s being recorded daily. So simply be placing strain on your self that they’ll simply take that strain off.
However I at all times say in my head about tales, I don’t wish to take a lot time. After which I’m like, What even is an issue with it taking time. Nonetheless type of on this like, entitled power that I felt like I had been in the previous few months, it’s like, properly, I do know I can create worthwhile issues or individuals who like listening to it. So you recognize, we must always simply have folks join, we must always have the podcast nonetheless have good obtain numbers and like simply that entitlement and type of like counting on what previous me has completed or not what current me is doing actually took me out of feeling empowered about it and doing my finest work.
And so I can nonetheless really feel that that taste of entitlement of like, I shouldn’t must spend time doing this as a bit actually that like that’s such a giant a part of my job. Like, it’s like if after I was in accounting, like I shouldn’t must spend my time doing accounting, like doing this report back to collectors or no matter it’s like properly, but, like that’s your job. So it’s a giant a part of it. So yeah, we needs to be spending a while doing that. And so I believe I simply have had this bizarre view of the place my time needs to be going. And actually undervaluing the worth that I do create with the content material and that in some ways that’s the engine for the enterprise. If the enterprise a automotive like that’s the engine. And yeah, I simply nonetheless have this mindset of like I shouldn’t have it take a lot time which is attention-grabbing excited about that now due to what I wished to speak about with about these emails that I’m gonna be writing immediately.
So what we’ve completed for our launch mission, is we’ve it in Asana, that’s a mission administration software that we use Um, there are others I click on up and issues like that, we use a Asana. And that’s how we’ve, like mission handle what must be completed and when for various group members not having to electronic mail forwards and backwards about issues or slack like we’ve a spot for conversations about issues. So for the time being, we’re organising the mission in Asana, and wanting to determine what our capability is the group and ensure we’re not placing an excessive amount of on our plate, particularly since we’ve the tendency as perfectionist to be very optimistic, aka, count on a whole lot of ourselves be actually exhausting on ourselves. And assume that every little thing ought to take just like the shortest period of time, it’s nearly just like the visitors equal of once you estimate how lengthy it’ll take to get someplace.
And also you think about that it’s just like the midnight, there’s no visitors, versus once you’re truly going and there is likely to be college visitors, and also you’re stopping and beginning, like, that’s an actual estimate of how lengthy it takes to get there. However then we’ve this type of magical excited about, properly, you recognize, I might need a very nice run at visitors lights and no visitors in any respect. So it is just a 15 minute drive, not 25. So the alerts that we’re estimating how lengthy issues are going to be taking. And in relation to the emails, I’ve estimated 45 minutes per electronic mail. And that, yeah, 45 minutes for electronic mail. And that, for instance, with emails, a few of them I can write in 10 minutes, and even 5 minutes, if I’m simply actually in sluggish.
However some emails, if I’m writing about one thing that I haven’t written about earlier than, like I’m type of utilizing that electronic mail to helped me articulate an idea, then it would take 45 minutes prior to now, like, the place my perfectionism handbrake has been like, on two hours, three hours, 4 hours to write down an electronic mail. So in the event you’re that I simply know, like working in your perfectionism, after which actually like utilizing energy planning, and issues like that makes such a giant distinction. So you may see when you’re overthinking, and you are able to do the self teaching, and all of that type of factor. However for the time being, 45 minutes is type of my like, secure wager period of time.
And sometimes it’ll take half an hour or shorter. However what I used to be this morning was I didn’t have I wished to have it’s a whole lot of a faster expertise. But when I wish to, like might I spend a while determining and figuring out how I get into circulate and the way I might write extra successfully. In order that it doesn’t take 45 minutes, as a result of for the time being my writing course of is I’ll wait into it nearly like I’ll have a little bit of an concept of what I’m going to say and like the important thing factor to say. However then I’ll simply begin on the high. And I’ll write after which oftentimes, like I’ll write just a few sentences. After which I’ll edit the primary one once more, after which I’ll learn all of it collectively. After which I’ll write a pair extra sentences. After which I’m type of similar to enhancing and writing on the identical time. And I do know, intellectually, from what I’ve discovered about writing, that having your writing hat on and your enhancing caught on on the identical time will not be the best technique to do it.
You’re type of like job switching, regardless that it’s the identical job of writing your job switching. And likewise, it’s very exhausting to have nice concepts, when you recognize that a fantastic concept goes to instantly be judged and never type of left a bit of room to breathe into air out and to show into one thing else that it simply must be like a fantastic concept proper from the start of a fantastic sentence or phrase as a result of editor you is like wanting over your shoulder respiratory down your neck being like, properly, that’s not ok, we have to change that we have to effective tune it when actually, I do know that after I write in that manner of enhancing and writing on the identical time, that what I’ll do is I’ll excellent this sentence that finally ends up getting reduce simply because it doesn’t make sense to the larger image.
However as a result of I haven’t obtained that first draft out in that larger image view, then I’m treating each sentence as a sentence that will likely be stored in. After which like discovering the proper phrase. After which generally I’m like, okay, that entire sentence isn’t for this electronic mail or isn’t related right here. And so take away it. So what I used to be doing the cut up after I was preparing was watching a few YouTube movies that I come throughout a few months in the past is about methods to write higher, I’ll hyperlink them up within the present notes in the event you’re . One was about thoughts mapping. I haven’t watched the complete factor but however the different one was nearly methods to write in a manner that’s like the primary draft. After which once you write the primary draft you actually just like the intention is simply to get the primary draft full. And if there are any issues you’ll want to construct up, you simply put a bit of placeholder that such as you’re not going away to lookup a quote, or to search out any info you might be.
So say for instance, after I’m writing, I is likely to be wanting to incorporate particular examples of what say overthinking would appear like. So say that is likely to be that it takes you want 60 minutes, proper Instagram caption is taking quarter-hour that I’ve a whole lot of examples on the highest of my head for that type of factor. However then generally I don’t have an instance. However I wish to be certain that I’m being particular. So as an alternative of getting to only sit there and give it some thought, I’d like simply write xx, xx, xx, and I do know that I’m going to come back again and write one thing extra particular that or simply write the obscure factor in brackets. So I can come again and make that obscure factor extra particular, in order that I can similar to get it out. So that you try this first draft, then the second draft that you just do, is including in no matter must be put in these placeholders. So in the event you do must go and lookup a date, or a quote, or a fax, all you do want so as to add extra particular language, issues like that, that you just try this if you’ll want to add headings, subheadings, and issues like that, you go and try this then. And ultimately, he was saying it’s actually about discount, such as you’re subtracting issues.
So as a result of that first after you’ve simply written in a extra like, slowly, nearly type of manner, then the following half is basically about, like what’s related and like, the is that this sentence vital. And I like to recommend as properly like, relying the place you’re at with writing issues like at first, you simply want to love write, hit publish, write, hit publish, after which as you go, you may effective tune the bits the place like, does this sentence, add one thing. As a result of in the event you spend so lengthy in your head about it, and also you’re not publishing, the publishing, it makes all of the distinction, reasonably than like creating so much in non-public, after which wait till it’s ok. Like simply having your concepts meet actuality. It’s so highly effective. So I wish to have you ever doing that. I wish to be doing that. I’m doing that.
So just a bit reminder, sidenote on that. To only be conscious of the place you’re at. And, yeah, so that you’re every sentence and ask your self like, Is that this vital, and that like entire concept, I suppose, killing your darlings that you just might need, like, that’s what I discover exhausting to identify. Whenever you write like, that is like one of the best concept or one of the best sentence or like one thing that like turning phrase, like I really like phrase smithing. And like, doing that type of factor. I’m the person who if somebody’s like, I must attempt a resume like stated, like, I’ll write it, I’ll write your resume, I’ll write a canopy letter, like, I really like writing that like, particularly in the event that they’ve already obtained a draft, like I’ll do deplete. I’ve completed a whole lot of these in my spare time through the years.
So I actually take pleasure in wordsmithing. Or like, if Steve’s like, I’ve this electronic mail I must ship as much as the builders about no matter, no matter it’s. I’m like, okay, yep, I’ll like, take a look at it and simply type of articulate it extra. And I really like doing that. So generally you’d must delete a sentence that you just love. And that’s exhausting. However finally, once you’re considering not about how good you look or good you sound or your self, however excited about the particular person on the opposite finish, that sentence you like is likely to be complicated or overwhelming, or simply not vital. So yeah, doing that. After which with the third go, it’s similar to, taking a look by means of a motorcycle, you recognize, is there any manner I could possibly be extra particular or like at a distinct in a distinct instance, however like, similar to that remaining test over after which publish. And I really like how he was like, I do go over it thrice. Like there’s first drafts, second go, third go, publish, and having that mentality about it.
In order that’s what I’m going to be experimenting with immediately. And as I stated, I’ve budgeted in my energy planning 45 minutes for every electronic mail. And which means I believe on the time I’ve, it’s about 4 emails that I might have written. And I already know one of many emails I wrote yesterday that it felt so good writing once more. However one of many emails that I wrote that I want to love I wish to simply return in and like, make it make extra sense as a result of I didn’t wrap up the thought. It’s type of similar to left hanging. And it wants like two extra sentences, however I’m going to try this on the finish and never like go in and simply type of be sprucing that one’s and however what I’m eager to do is have that first go, second go, third go method and and have half-hour per electronic mail. And so from 9 until noon, that might be six emails.
So that’s have a writing block. And I imply, you consider that 3d meal up three hours is a good period of time to be centered and doing that work. However I really feel like I do have that capacity, like I’ve developed that. And I say it like that, as a result of I’ve quote, some PGSDers on, like, what’s affordable to count on of your self in relation to focus and deep work and the way lengthy you are able to do that type of work for. And it’s one thing that you just develop over time. And so in the event you’re not being productive proper now, and you then’re like, Okay, properly, I’ll have a 4 hour chunk of extremely productive deep work, the place I’m actually centered, and within the zone, after which I’ve an hour break, after which I’ll have one other 4 hour session, like, that’s so much. And even for people who find themselves very skilled with all of it, that’s so much, most of us simply type of may have one fundamental deep work session, there is likely to be two, nevertheless it, I believe it takes some stamina to try this and observe. To do this, you might undoubtedly develop it over time, however to not count on that from the get go.
That’s not life like or affordable. In order that’s my plan, let’s have that three hour block to supply six emails in that point, I’ve a sense, I’ll truly have the ability to do some greater than that. However I believe what I’m going to do is simply say, six emails. And if I end it earlier, than I end it earlier, reasonably than Okay, perhaps I can write some further the following week some extra in. So I can try this on the finish of the day, write some extra, however perhaps I’ll simply mirror on what labored about that course of. It didn’t actually work at determine, why will we not like what was useful about that didn’t get and transfer on to one thing else that I’ve. Or simply have a minute. In order that’s my plan. I’m about to park and it’d be actually good to meet up with Jen as properly. And each time I talked to her, it’s at all times bubbly. And I additionally at all times have one of the best enterprise concept. So that might simply be a pleasant technique to spend my lunch and stay up for that. So yeah, I offers you an replace when I’m driving residence about how that every one went. And yeah, I’ll speak to you later.
Okay, so I’m driving residence from work and eager to let you understand how the day ended up going as a result of it didn’t go as deliberate, it went even higher. And so I believe it’s such a fantastic subject to speak about is when to alter your plans, and being open to new and higher prospects about methods to accomplish a consequence. However nonetheless having the plans in place, so that you just don’t begin the day feeling overwhelmed and like you haven’t any concept what to do or the place to start out. And generally we may be on this mindset of like, I don’t know precisely what’s concerned, or perhaps there will likely be a greater technique to do it as soon as I begin, so I can’t actually plan. And I’m simply such a giant believer in having a plan, as finest you may. After which having a whole lot of work capacity and suppleness, and room and charm with that plan. With the intention to actually be your most inventive, you may actually have the construction and the flexibleness, you want to have the ability to do your finest work.
And so after I went into immediately, as I consider I instructed you, that I had deliberate to write down six emails, and to comply with that format I’d talked about about with enhancing of getting three passes by means of. And so after I set to work, after I obtained to the workplace, I to begin with, created just a few issues for Instagram tales. And I’ve simply actually been eager to guarantee that I’m similar to, displaying up and and type of rethinking it, particularly since that’s what we assist folks do and meet us actually dwelling that and being an instance of that’s such a strong factor. So I simply created just a few issues, I let it’s simple. I posted on tales. After which I sat down to write down the emails as deliberate.
And when it got here to this, I used to be writing these emails for the welcome sequence I had, I arrange a timer for half-hour for that first electronic mail that I used to be going to be writing, which was the third within the sequence. I’ve written the opposite two yesterday. And as I used to be writing, I used to be excited about the content material that I’ve already created prior to now emails that I’ve already written, that wouldn’t be speaking what I wished to speak, as a result of I’ve been at this for a very long time. And I’ve been speaking about the identical subject. And so in relation to particularly a welcome sequence, I’m going to be saying comparable issues are an analogous introductory issues that I say when somebody enters my world about like, Okay, right here’s why productiveness issues. Right here’s what it means to be perfectionist and like what you’ll want to learn about that and that type of factor. Like, right here’s who I’m.
So, as I used to be writing, I used to be like, Oh, I might repurpose, and was so attention-grabbing that this morning, I used to be saying that I’m actually eager to be like content material creation mode, not eager to repurpose issues. And if there’s a time and a spot for that, I’m actually eager to create like that, like a few of these subsequent scenes, so to talk. And it was simply so attention-grabbing this morning, after I was doing the emails, and I believe simply actually feeling like in a spot of self belief. And I believe a part of that was simply from recording the episode this morning. And the primary a part of this episode, and similar to letting myself discuss what was high of thoughts to me like not being in my head about or like getting getting out of my manner about it, that that spurred me on to be extra self trusting.
And so after I was doing as I name, it doesn’t actually make sense to write down these emails from scratch after I’ve already written them earlier than. And we additionally like these emails that anybody on our electronic mail record who joined within the final two years, or at the least the final 12 months, wouldn’t have seen any of those emails. They’re ones that had been from 2021. And that apart, just like the emails, accomplish, what must be completed. And likewise with the launch and with the opposite issues that we’re engaged on, and me feeling like I don’t have sufficient time to do what we wish to do. Whereas I do have sufficient time if I work out a distinct technique to do it. And that is why I really like with energy planning and like being particular about what the end result of that point is. With the intention to assist your self discover higher methods to get that if that’s accessible to you.
So for instance with this I get my energy planning was the variety of the e-mail after which written and so I might understand it’s not simply me like write emails. I had half an hour for I name it WS for welcome sequence dot after which the variety of the e-mail. And we quantity issues like this on the again finish in order that as a group, we had been speaking, as an alternative of claiming, oh, you recognize, the e-mail I despatched out on at the present time that had this topic line, we are able to simply say, Okay, did electronic mail, Ws 9 get scheduled sure or no or no matter. Like, it simply makes communication trying to find an electronic mail, like every little thing a lot simpler as soon as we began doing that.
So I had as an alternative of like, how, in the event you had time blocking, you’d write, like, electronic mail, write emails, for instance, simply having it’s half-hour or damaged down into the person emails, for like WS dot three, written WS dot 4 written to that manner, as I’m going, I can replace my energy planning with my little tweaks that I’m doing to mirror roughly how lengthy it took me, I did a bit of test mark emoji. So I get like that dopamine hit of getting take one thing off. And by the tip of that, I understand how lengthy it takes me to write down an electronic mail. And due to this fact going again like this, how I can decide how lengthy it takes me to write down an electronic mail is as a result of I’ve information about how lengthy it takes me. And I do know what overthinking seems to be like for me in my energy planning. And within the second, I do know what it seems to be like, to not be overthinking. And all of that simply from the information I’ve from my energy planning and having that observe.
So when it got here to writing my emails, and like having, as I discussed that three hour block of time, I believe ultimately, I ended up writing for like two hours 55 like engaged on it in whole. Then I caught up with Jen for a bit. She’s out of my workplace immediately, which was very nice. Subsequent to me. So we had a chat for a bit of bit. However in any other case, I used to be writing the emails. And what I used to be capable of do, as an alternative of writing these six emails in that point, after which needing on Saturday, my subsequent work day to be writing six plus two, I would wish to write down six extra emails. So that might take me three extra hours on the weekend, that I used to be capable of write the remainder of the sequence. So I wrote from electronic mail three to electronic mail 14, reasonably than electronic mail three to electronic mail, six, and really ended up writing an additional electronic mail as properly, simply from having that self belief, that flexibility, workability, and actually simply with the ability to be resourceful.
And clearly, there are occasions the place, like, you do must create one thing new. However it’s simply so attention-grabbing that when you’re in self belief, it’s so a lot clearer, like okay, properly it is sensible to, you recognize, use one thing already created right here, or it is sensible to do the brand new factor right here. Versus after I’m not in self belief about it, I may be extra inflexible with it. Like I do know, I ought to repurpose every little thing or I shouldn’t repurpose something and like very a lot in that every one or nothing mindset about it. So it was enjoyable to only expertise that and be like, Okay, I can like, just like the teaching Renae was giving yesterday prefer it, there’s nothing actually unsuitable that you might say like, it’s simply every electronic mail, as an alternative of considering of it, like, you recognize, you’ll want to cowl every little thing and like, have these items being a sure on it, similar to you’re simply creating a bit of mindset shifts for them. And like trusting your self that like you understand how to try this, you may truly try this. So similar to, do your factor.
So with that in thoughts, I used to be similar to, Okay, properly, I can simply have this previous electronic mail, and I edit this bit, or that bit like a few of them, I up to date fairly a bit as a manner that I’ve mentioned sure ideas, chain has, like, evolves over time, with extra expertise and training extra folks. However a whole lot of it was nonetheless, like good as was. And I simply barely wanted to edit it in any respect. And I simply trusted myself to know, when do I replace it? When do I hold it the identical? And extra. So I believe what helped me be within the self belief was simply excited about the particular person on the opposite finish of those emails, and notably, after I’m excited about the one that’s by no means heard from me earlier than, by no means, like doesn’t know something about me. They’re somebody who’s new, that it’s like, properly, why would I simply rewrite one thing? I’m going to be saying it nearly precisely the identical manner. I really feel prefer it’s totally different to the e-mail they wrote yesterday the place I’m articulating one thing in a brand new manner.
And like creating the message that I share and like iterating upon it, versus like there are some issues like what it means to be a perfectionist and like what that’s about that I’ve up to date that time prior to now as I’ve discovered extra about it, however at this level, like I don’t have any main updates on that core philosophy round it. So I can simply share it in the way in which I’ve already shared it earlier than and never must spend my time rewriting it. Simply because I believe and it needs to be new, or it’s higher for I lately wrote it or issues like that. In order I stated, in that point, I ended up writing these emails and throwing an additional one in there. So when Renae is it, she might select, like, have type of a little bit of flexibility on her finish, if one of many electronic mail like I didn’t wish to have that one in there. So anyway, I simply added that further one, as a result of was really easy to do.
After which I pumped and really, after I was pumping, I repair a problem with my laptop computer. And that has been plaguing me for months. And thanks to my dad for serving to me with it. He’s in all probability listening. So thanks a lot. However with and I wished to say this, as a result of our PGSDers as properly, I believe it was Erica talked about lately about like having he simply have little tech points, or I believe for her display screen, like her monitor, there was a problem with our laptop, and it was hurting her eyes. However she didn’t repair it for ages, and she or he was getting complications, after which it was like, principally, you type of get so far of like, I ought to have already fastened it. So then it’s actually embarrassing, I haven’t completed it sooner and all of that.
So I used to be type of in all of that, who proved this that. For the final, I don’t know, 4 or 5 months, there was some replace I made to my laptop in some unspecified time in the future and zoom stopped working. And I attempted just a few various things to repair it. That didn’t work. Very fastened minded tech stuff generally. And similar to, it’s too exhausting, I might reasonably similar to create a workaround, even when it’s inconvenient, reasonably than similar to fixing it, or like getting somebody to assist me repair it. So being in that fastened mindset about it, I didn’t even assume like, I’d simply inform dad about it. And he loves tech stuff and like is glad to assist and may similar to assist me repair this concern.
So as an alternative, I simply was like, I’ll use my previous laptop computer for zoom, which we use for teaching calls we use for group conferences, principally each work day, I’m needing to be on zoom in some unspecified time in the future. And so as an alternative, I wanted to both like go on my cellphone, which is basically annoying, and like, it’s inconvenient in comparison with being on the pc and with the ability to share your display screen and factor, or occurring my previous laptop computer, which can also be annoying, for numerous causes, as a result of I’d like sharing the display screen and that it hasn’t obtained every little thing and no matter. So I’ve for months been like utilizing my Zoom laptop computer and I discussed it to Renae a few weeks in the past. And I can’t keep in mind what she stated, however principally was like, like, what are you speaking about, why don’t you simply repair it, like work out like, you recognize, you might have a tech particular person come out and you recognize, they arrive out to all of the individuals who need assistance, absolutely yow will discover somebody to get this repair. And I used to be okay.
I really feel saying I want them to love do one thing about it. After which due to that, I ended up mentioning it to dad who was like, Okay, right here’s what you are able to do and being tremendous useful and like googling issues, and no matter. After which I didn’t do something with the recommendation he gave me for a few week. It was simply in my thoughts of like, I want to try this factor. However I actually, prefer it appears difficult in life. So humorous anyway, it’s actually like, however no, I ought to, I ought to have the ability to try this myself and like so simply that that line of considering of like I ought to shouldn’t have the ability to do it. Like stops you from doing it and getting the enable you to want. So anyway, after I talked to dad yesterday, I used to be like, Ah, simply actually procrastinating on on fixing this zoom concern. Can he come over and assist? And he was similar to, properly, you might simply do it. Like, as in like, let me simply stroll you thru it once more. It’s fairly easy.
And in order that was actually nice to get that little little bit of teaching. And so while I attempted it, it didn’t work. Message dad, hey, right here’s a state of affairs then he replied with like, Okay, do that. After which immediately after I was pumping, I used to be like, Okay, I’m gonna attempt the zoom factor and get it fastened. And I attempted it and it labored. And the reduction of that but additionally the like that perfectionist like, why ought to I’ve completed 4 months in the past 5 months in the past, and never being in my very own manner about it, however that doesn’t assist me to be in that mindset. So I’m simply specializing in the, the nice feeling of with the ability to use Zoom usually once more, to not have to hold round my previous laptop computer or have my Zoom laptop computer however anyway, in the event you’re in that state of affairs the place there’s like I prefer to name it a pebble however there’s there’s one thing that has been like niggling at you want a bit of inconvenience that you just’ve set to work round for thus it’s not so dangerous. However finally, such as you’re not being who you wish to be by not fixing the issue.
Prefer it felt incongruent to me to have this zoom laptop computer concern, no matter, that I wasn’t fixing. And simply letting myself be inconvenience frequently. So it simply feels so good to have that repair into have similar to, completed it. Prefer it simply didn’t really feel good to be procrastinating on it and having that behind my thoughts. And so even like, in my, my non work time, I actually been simply looking out for, like, why are these little pebbles and inconveniences that I’m coping with that I might similar to, take the identical psychological power and time required to do the work round and simply truly clear up the issue and really additionally remind myself by means of that have that I’m resourceful. And I don’t must similar to it’s not on this mindset about type of self pity. And I Oh, it’s such a giant ebb and I don’t have time. Like, why do and I should have this fastened. And if it was another person, I might be certain that they’d it fastened. So like, I’m not gonna hold letting myself must take care of that. In order that’s only a aspect notice. However her palmed and I had that completed. After which I messaged Renae, to rejoice, after which had lunch with Jen. And we went to a Vietnamese place close to the workplace and had it about like content material creation methods.
And like, that was very nice to only have a chat about all of that, and listen to about how processes, and methods and but all of that type of factor. So we had lunch for an hour and a half ish Oh, no, truly, it was simply over an hour by the point I completed pumping. And I’ve my weekly name with Daisy, which was actually good. After which I had a name with Renae. And we talked in regards to the asana mission, and the emails that I had written. And likewise simply with that, as properly like simply to share that, as a group for the time being we’re engaged on. Like our communication with one another within the sense of like truly speaking actual time as a result of for some time, particularly with me, like having the children and like not being as accessible as I had been beforehand, that we had been actually in a mode of like working asynchronously, as in like every little thing was by means of Asana.
And there wouldn’t be actually any actual time conversations or calls with one another, that it was all by means of looms, which is sort of a video that you just document, and somebody can watch later and watch it at double pace, and so forth. However you’re type of speaking to folks, however you’re not likely having that interplay. And so I believe from that, and from like, just a few years of doing that, that as a group, we’ve been in a mindset of like, type of like why we’re all working solo, however like alongside one another. However you recognize, if we’re scuffling with one thing like as an alternative of like, in the event you’re in an workplace bodily, to love, Hey, can we like, chat about this for a minute, I’m getting caught right here, we simply type of not talked about it to one another, or simply attempt to clear up it ourselves or, like, make assumptions about like, Effectively, I’m positive they’ve considered this factor. And like not figuring out one another thought processor, I’m positive they’ve thought by means of why, you recognize, it wouldn’t be higher to arrange on this different manner. They usually’ve determined to not. So I’m not going to say it as a result of I’m positive they’ve considered that, when truly that hadn’t been considered.
After which two individuals are coping with a system that doesn’t actually work for both when it comes to issues like asana and air desk and setting issues up. So we’re similar to, engaged on bringing again in, just like the reside interplay and remembering that we are able to message one another and we are able to soar on calls. And that’s a part of the job. And it’s not like, we have to at all times be type of simply working by ourselves. So Renae, and I ended up having a name immediately, which we hadn’t deliberate to have on Saturday, nevertheless it made extra sense to have it immediately. So I simply shuffled round my energy planning and what I had deliberate in order that we might try this this afternoon. So I had that decision with Renae. After which I wrapped up and it was similar to, I really feel like in a whole lot of methods an ideal workday for me of like chatting to different folks like getting to speak to Jen and Daisy and Renae and us like in every of these conversations. I suppose Jen’s was barely totally different however nonetheless on the identical time I had epiphany is about various things however transferring issues ahead and simply feeling that like empowered feeling of getting a plan for methods to get one thing completed after which discovering a fair higher manner which then freed up time for future me and like.
Simply all of that type of feeling. After which ending on time, driving residence as deliberate. And simply feeling like, I suppose, yeah, a number of cups, so to talk, or fill when it comes to like, creating after which connecting with different folks. And, yeah, I simply really feel actually nice. So I really feel like that’s all I actually wish to share with the remainder of this. However only a reminder that like to present your self the chance to overachieve on one thing. And in the event you had it in your thoughts that it wanted to look a sure manner, like particularly how this morning I used to be like, Okay, I’m going to attempt like, writing with this, like, you recognize, first draft, and so forth, I ended up not doing that, as a result of it didn’t make sense. As soon as I already had the primary…. The draft that like, I suppose I basically did it within the sense that I edited it, with out overthinking it. However I didn’t do it the way in which I had deliberate, however I let the thought of evolve.
And I didn’t turn out to be connected to all that is what I stated I might do. So I’ve to do it that manner. And I simply assume perfectionist, we are able to simply come unstuck. And we both assume like I’ve to do the plan precisely as I had stated it will be or if I can’t, there’s no level even planning as a result of a plan may change that and large a part of being productive as a perfectionist, is basically permitting your self to create a plan, after which change the plan as required. And I simply love as properly with the way in which that we do energy planning that the easiest way to see your perfectionism developing is thru your actions, and having a software that permits you to try this.
And likewise I really like and I suppose what I skilled immediately finally, is having a software that permits me to see after I’m out of my very own manner, and actually see that I’m discovering a greater manner and being progress minded about it and being self trusting about it. And similar to that, actually like that, seeing it proper in entrance of me in my calendar, right here’s how lengthy I assumed it will take if I used to be out of my very own manner. And really it took half of that point or like in that point credit score and twice as a lot, as a result of I found out a technique to get much more out of my very own manner with it. So it’s simply actually reaffirming, to see that and to have that. And I believe as properly like a part of enterprise. Such a giant a part of it’s that it’s a protracted recreation.
And that if we’re considering in issues in a really quick time type of manner that like if we you recognize, write an electronic mail immediately, we must always get us up from it tomorrow type of factor that we don’t truly, like get to realize the long run objectives as a result of we’re so centered on the quick time period and due to this fact so simply disheartened when issues don’t immediately work. However in relation to having, such as you obtain these long run objectives, or me obtain my long run objectives, you’ll want to have issues alongside the way in which and like a system that helps you retain going that will help you see the progress you’re making. And actually really feel that accomplishment reasonably than feeling such as you’re working from this infinite to do lists, or there’s over scheduling calendar that you might by no means even keep on with, even in the event you’re a robotic, since you’ve simply been so optimistic about how lengthy every little thing would take.
And you can even have a lot extra motivation to maintain going and to maintain displaying up and doing the amount of labor wanted and doing it for lengthy sufficient like a protracted sufficient time interval. That it does truly work as a result of you may have your energy planning like your notably as properly like your persistence log and your weekly evaluation and like all of that there to point out you that you’re making progress even when it’s not but mirrored in your income, or mirrored in your follower account, or mirrored in all of these metrics that we wish to enhance immediately. So I really like that like immediately, I simply actually felt that sense of accomplishment, even after I don’t truly get to see the advantage of that work but that I get to have that.
That sense of pleasure in my work that sense of completion. Like I’m not ending immediately for the like, oh however there’s nonetheless all these items on my to do record like in my energy planning like. I solely had in there what I might have time for what I didn’t have time for. Like I had talked about that assembly with Renae and I modified my energy planning I’ve moved it to a different day. So I do know okay, that’s approaching Saturday. So it’s like, it’s on my psychological load. I’m not driving residence considering like, oh, when are we going to try this factor? And I ought to have completed it immediately and like, No, I simply I do know what I’m going to do it I do know there’s sufficient time to do it. As I’m going residence I simply know I may be so current with my household, like when Steve and the children and simply, yeah, I’m not having to marvel about when issues will get completed, and I can simply belief that I’ll comply with the plan that I’ve.
And if issues change, I’ll replace the plan and have conversations that must have an all of that in order that we are able to do finally what must and if issues should be deleted altogether, that we are going to work out what that’s and have that deleted. As a result of generally, all of us put in duties in our calendar that don’t truly must get completed, and really feel important. And once we begin working, or we’ve that larger image perspective, we realized that that isn’t wanted, or it’s not wanted but. So yeah, with all that stated, immediately, it was a fantastic day. And I hope you’ve loved this episode and simply listening to about how my day went and the way it all performed out. And I hope it’s impressed you as properly to only let your self do issues another way and know that that’s not ease, like being dangerous for not following your plan or no matter. Like that’s really in my view, what productiveness is, is having that plan after which having the knowledge to alter it and there’s a greater manner or when one thing else comes up. I hope you having a phenomenal day and I’ll speak to you within the subsequent episode.
Outro
The doorways to my program are formally open. PGSD, Perfectionist Getting Shit Achieved. Is open for enrollment proper now, however enrollment gained’t be open for lengthy. Doorways are closing at 11:59pm, Jap Time on Friday, the twenty fifth of July. 2025 so if you wish to turn out to be somebody who can create constant content material without having a number of time for content material creation, with out having to be somebody you’re not, with out burning your self out and continually being on the wagon then off once more, then I wish to invite you inside this system so as to discover ways to create secure visibility, overcome your visibility fears and confidently put your self on the market in order that your online business can develop. So samlaurabrown.com/pgsd, is the place you may go to search out out extra about this system and join immediately. It’s a lifetime entry program. You get prompt entry to every little thing as quickly as you get inside, I can’t wait to see you in there.
