For rising life science firms, small advertising departments are sometimes tasked with creating and managing web sites, creating technical and gross sales collateral, managing digital campaigns, planning and executing conferences, managing public and buyer relations, and extra. Realizing the right way to prioritize to reduce spending and maximize objectives could be an intimidating problem.
On this webinar, we’ll stroll by way of a step-by-step information that can assist you outline your objectives, determine crucial advertising actions, decide ballpark estimates to your plan, and set expectations along with your firm’s management to make sure you execute in accordance with plan.
Key Takeaways
On this webinar, you’ll study to:
- Higher outline your advertising objectives (ie. thought management vs model consciousness vs lead technology)
- Translate gross sales objectives into advertising Key Efficiency Indicators (KPIs)
- Prioritize the advertising actions which are almost definitely to realize your objectives
- Set practical advertising and advert budgets
- Report on advertising efficiency relative to objectives and finances
