You’re doing all the suitable issues – posting, displaying up and placing your self on the market – however your gross sales are inconsistent.
On this episode, Sam shares the important thing shifts that assist perfectionist entrepreneurs go from sporadic gross sales to constant, dependable earnings with out working extra or making an attempt to turn out to be another person.
You’ll be taught why perfectionism makes promoting really feel more durable than it must be and begin promoting in a manner that works along with your mind as an alternative of towards it.
In case you’re able to make constant gross sales with out having to work more durable, apply for 1:1 teaching as we speak at samlaurabrown.com/teaching.
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FULL EPISODE TRANSCRIPT
Introduction
Hello and welcome to a different episode of The Perfectionism Venture. A podcast filled with perfectionism recommendation for entrepreneurs. My identify is Sam Laura Brown, I assist entrepreneurs launch their perfectionism handbrake, to allow them to get out of their very own manner and construct a satisfying and worthwhile enterprise. I’m the founding father of the Perfectionists Getting Shit Achieved group teaching program, which is in any other case generally known as PGSD. And for much more perfectionism recommendation that can assist you with your online business, you possibly can comply with me on Instagram @perfectionismproject.
Sam Laura Brown
Okay, so I simply wished to take a seat down and file this to essentially simply share with you about what are among the issues I do with my one on one teaching purchasers that permit them to go from sporadic, inconsistent gross sales of their enterprise to really with the ability to make constant gross sales, to really with the ability to pay themselves like an actual enterprise. And what’s that distinction? What’s that shift that occurs? And to essentially simply offer you these sensible issues. So there’s a bunch of stuff that I may have talked about, however I simply jotted down three issues that have been prime of thoughts, and I wish to share them with you, as a result of I believe simply seeing the trail, seeing the roadmap, is so helpful. I do know it might really feel like in a whole lot of my one on one purchasers and spots are open once more, sorry, my one on one purchasers, they actually wish to have a dependable, regular, full time earnings. They wish to really feel profitable of their enterprise.
They wish to really feel like they will truly contribute financially to their household in a extremely dependable manner, and that they will rely on themselves to really present up for the enterprise. And the purchasers that I work with, one on one, are already following by means of with most of their plans, they’re displaying up, clearly, not completely. I’m not displaying up completely. Nobody is, however they’re, for probably the most half, in a position to comply with by means of with the plans they make. However what they’re discovering is that that motion that they’re taking, the posting on social media, recording YouTube movies, pitching to folks like all of that that they’re doing, like they’re doing the suitable issues, but it surely’s not truly working. And in order that’s what we clear up collectively. And my one on one purchasers simply get unbelievable outcomes. And it’s often because I believe an enormous a part of it’s the type of those who I work with, one on one, are perfectionist entrepreneurs.
So I’m simply going to imagine, for those who’re listening to this podcast referred to as The perfectionism challenge, that you simply establish as at the very least having perfectionist tendencies and patterns like a procrastination, all or nothing, pondering, burnout, folks pleasing a worry of judgment, like that’s one thing that’s occurring for you. And the one on one purchasers that I work with are sensible, they’re educated. They’ve been placing a whole lot of effort into constructing their enterprise, and so they simply wish to have it really feel prefer it’s truly paying off. They wish to even have that enterprise go from feeling like a interest to feeling like an precise, actual enterprise. And in order that’s what we do collectively, and it’s simply such unbelievable work. I’m so honored to have the ability to information my one on one purchasers by means of this course of, and to essentially do it in a manner that works along with your perfectionist mind as an alternative of towards it. So I actually wish to discuss that as properly.
Really, I’ll do this now, as a result of that’s type of just like the context for all of this. And one thing I actually need you to grasp is that perfectionism is your largest gross sales drawback, and that’s as a result of the best way our perfectionist mind works. It over complicates. It disconnects us, as a result of all we see is the imperfection. All we’re targeted on is repair, make issues higher, optimize. And that makes us freeze, or it makes us should work manner longer than we must be working far more hours, which is exhausting, which implies it’s not sustainable to try this. And actually it has us, and this is without doubt one of the key issues I do with my one on one purchasers. It has us not truly doing the quite simple issues that work. And the those who I work with are sometimes individuals who promote by means of connection. They won’t understand it, however they sometimes simply promote the most effective once they’re displaying up as themselves, whether or not it’s on a YouTube video, whether or not it’s once they’re at a networking occasion, whether or not it’s occurring Instagram tales and simply chatting and displaying up and sharing or a podcast, it doesn’t matter what it appears to be like like, whether or not it’s phrase of mouth, that is so necessary too.
Phrase of mouth is such a reliable strategy to construct a enterprise. I’ve so a lot of my one on one purchasers suppose like social media is the one reliable strategy to do it, and that’s truly not the way it works. Phrase of mouth is the gold normal of constructing the enterprise, and social media is an choice that you’ve, and pitching your self to others is an choice that you’ve, and doing platforms like YouTube and a podcast is an choice you have got. So once we’re in that perfectionist mindset, you don’t should be completely different to how you might be with a view to make gross sales and have constant gross sales, you simply have to work along with your perfectionist mindset as an alternative of towards it. And so in relation to with the ability to begin making constant gross sales, we’ve to be taught and perceive and see particularly for you ways that perfectionism is arising. And I’ll let you know I’m an knowledgeable at recognizing that and with the ability to see what’s occurring.
So working collectively, you’ll not be left guessing about what’s occurring there, however with the ability to not solely simply see that, however then with the ability to change your method in order that with out you having to be higher or be completely different or work longer or work more durable, that you would be able to truly make extra gross sales with out that. And naturally, in fact, you up ability. And naturally, in fact, you turn out to be higher. However we wish to have you ever truly simply faucet into what’s already true, which is you’re onto one thing. You’re already making some gross sales. Sure, they’re sporadic. Sure, you don’t actually know repeat them. It simply feels prefer it comes out of the blue, after which it’s crickets once more. However you’re on to one thing. There’s one thing that’s working there. And when you possibly can actually begin working along with your perfectionist mindset, as an alternative of towards it, in relation to gross sales, that’s when you’ll begin making constant gross sales.
And that was undoubtedly the journey that I needed to go on. I used to be making an attempt to do all the suitable issues and do every part larger and higher. I do know, for instance, for having my first 10k month, which was such an enormous objective that I had, like, on such a pedestal, I actually simply wished that 10k months, it felt like such an enormous deal. And naturally, my perfectionist mind made it into one. I felt like I needed to actually do one thing huge, I had to do that large launch. I needed to promote one thing with the proper messaging to the proper area of interest. And like all this perfection was required as a result of it was such an enormous deal, and after I was truly in a position to lean into what I now name self belief promoting, this can be a ability that I educate my purchasers. After I was in a position to try this, I used to be in a position to make gross sales with what I already had, and that meant, that’s why, an enormous purpose why I’m now in a position to work three days per week, if that I’m nonetheless completely breastfeeding my son, Liam, who’s 5 months outdated.
I’ve 4 children beneath the age of 5, together with twins, and I’m in a position to have a enterprise that works as a result of I’m self belief promoting, as a result of I’ve found out what that appears like, and I permit myself to do it. And if I wasn’t, if I used to be within the perfectionist promoting, if I used to be within the having to have every part be excellent in order that it might work, that’s so time consuming. You undoubtedly can’t do this in three days per week. And what I’ve discovered, what I’ve discovered the exhausting manner, is it doesn’t work. It doesn’t truly convey within the gross sales. In case you have had the expertise, say you’re making an attempt to put in writing an Instagram caption, for instance, or possibly it’s an e mail or file one thing like a YouTube video or a podcast, in case you are writing or speaking and then you definately simply begin getting your self am I saying the suitable factor? Do I have to say it extra like this? This particular person mentioned to say like that, like if that’s the chatter always going in your thoughts, you aren’t connecting with the particular person on the opposite finish, you aren’t within the vitality that they want you to be in, to have the ability to have them purchase, to have the ability to have them really feel secure, to make a shopping for determination, in case you are so in your head, you might be disconnected.
And this promoting comes from connection to your self, connection to what you promote, and believing in that. That’s one other large factor that I work on with my purchasers. I’ll get to the three issues in a second, however that’s one which I’m not going to be speaking extra about on this episode, however actually believing within the worth of what you do, the precise work that we do collectively, to have you ever not simply intellectually perceive that it’s helpful, however like deeply feeling compelled and convicted about what you Do and about what you promote, and typically a couple of little tweaks are wanted to be made to what you promote, and we establish precisely what they’re, and have you ever make them with out it being this overwhelming, large challenge, this overhaul that we are inclined to suppose in. However while you’re related to that, you’re related to the particular person on the opposite finish, you’re related to your craft. Whenever you’re in that connection, that’s what’s magnetic. That’s what actually, actually sells. And in order that’s what we’ve you do. And it’s a six month container, a six month teaching expertise, as a result of it’s a course of. Sure, you should have fast wins. Loads of my purchasers make their funding again or are properly on monitor to take action inside the first 30 days of working collectively. It simply relies on, clearly, what they promote, however to only know that, like, you don’t should be completely different.
You don’t have to do that large, loopy factor, you have got been doing the suitable issues, however with the unsuitable mindset, and oftentimes simply following guidelines that such as you’re utilizing inspiration towards your self. And seeing another person do issues in a sure manner, after which your perfectionist mind goes, that’s the best way I’ve to do it, as an alternative of being like, that’s an choice I’ve. So I wish to discuss three issues that I actually constantly work on with my purchasers. It makes such a distinction to having them go from making these sporadic, random gross sales and simply feeling like, primarily, it seems like a interest, as a result of when that’s occurring, it’s actually exhausting to have the ability to pay your self constantly and depend on your online business. So it does actually really feel like you have got a interest, to with the ability to pay themselves constantly, to with the ability to have the sensation of really having a profitable, actual enterprise, and never simply feeling that manner, however truly having that virtually talking. And so I’m simply going to share a few of these issues with you.
So to start with, what we do and what I work with with my what I work on with my one on one purchasers, is making gross sales with out working day by day. So most of my purchasers, truly, I’d say just about all of them are both working half time hours or, like myself, have a restricted period of time that they wish to work. And so what we’re actually taking a look at right here is creating leverage and determining for you what the gross sales system is that has you making constant gross sales with out you having to be, like, posting on tales each single day, until you wish to be, however posting on tales each single day, or having to be on each single platform, like simply doing all of the issues, doing probably the most, we perfectionists are fairly good at, like, doing probably the most, after which it will get so irritating while you’re working so exhausting and it isn’t working, and that’s simply since you’ve been approaching gross sales in a manner that’s making your perfectionism, hair break, activate.
It’s making you freeze. It’s making you go tense. It’s making you suppose that weekly content material must be making gross sales for you, as an alternative of really seeing there’s advertising and marketing and content material that’s going out. And and then you definately truly have to have a course of for making gross sales that goes past posting weekly or posting each day or posting twice a day, like that. Advertising exercise isn’t truly going to make you gross sales. It’d make you some sporadic gross sales, but it surely’s not going to make you constant gross sales. In order that’s a extremely necessary factor, and a distinction my purchasers want to grasp as quickly as they arrive in, is like, sure, we wish to have you ever, and we do that work in pgsd like displaying up in your spark and sharing and like permitting your self to be seen and to really put your self on the market. Superb, so necessary. That’s the muse. And we don’t wish to have you ever anticipating that you simply sending an e mail e-newsletter each week ought to lead to you making constant gross sales. That truly isn’t how enterprise works.
You could have your advertising and marketing, after which you should have your gross sales. And we might be on this mindset of like, if I simply write the most effective e-newsletter and I’ve a name to motion on the finish of it, then I’m going to make gross sales. That truly isn’t the way it works. However our perfectionist mind thinks that as a result of it thinks, Okay, I’m not making gross sales as a result of my content material isn’t adequate, as an alternative of really with the ability to see, oh, I simply truly don’t have a gross sales course of right here. I’m advertising and marketing, and I’m letting folks know I’ve one thing, however I’m not truly actually making a easy gross sales course of. In order that’s one of many key issues that we do collectively. We we establish. And that is, I say we, I imply me. I be taught from you what’s occurring your online business, however what I do for you, and this occurs on the primary name, so that you get this straight away, is I pinpoint. I’m so nice at recognizing this. I pinpoint what has quietly been working within the background to get you these gross sales, our perfectionist brains have such a tough time seeing what’s working, particularly when it’s quietly working or it’s working sporadically.
Such a tough time our perfectionist mind simply sees imperfection, the issues to be mounted, the issues to make higher, the issues different individuals are doing that I must be doing, and I’m so behind, and I must be additional alongside by now, and all of that drama. So it’s actually exhausting to really establish as a perfectionist in your personal enterprise. What’s that factor that’s quietly working? And let’s create a extremely easy system to double down on that. For this reason, with my purchasers, they will work lower than they’re already working and have a lot larger and extra constant gross sales outcomes. Is as a result of we establish the 20% of what’s occurring that’s creating 80% of the outcomes, if no more, of their enterprise, and we simply give attention to that. So as an alternative of it quietly working and simply occurring to work and so they don’t actually know or perceive, like, for those who’re like, I do know one thing’s type of working as a result of I’m having some gross sales randomly, however I can’t truly repeat it.
Prefer it seems like a fluke, it seems like I’m not in charge of my gross sales. I can’t forecast what gross sales can be coming in within the subsequent 12 months, as a result of I’ve actually no concept, like, what, what I do this creates gross sales when that’s occurring. We wish to have you ever truly transfer from being on this place of simply feeling powerless and helpless. And when my purchasers come to me, they’re usually on this like one thing’s working, however I can’t truly make it work. Like, I don’t know get it working extra with out working loads more durable, and even then, I’m unsure that it wouldn’t be a waste of effort, as a result of I don’t actually perceive it. So I pinpoint precisely what’s quietly working. We simply have, you have got a extremely easy gross sales course of. I work with all types of entrepreneurs in all completely different industries, however we’ve you have got a extremely easy gross sales course of that you simply love, that performs to your pure strengths that you’ve in relation to promoting, and we’ve you double down on that. And once more, for those who’re a perfectionist, it’s simply so exhausting to identify that, as a result of our mind is prefer it’s simply so hooked up to all of the shoulds of however I must be posting day by day on this platform, and I ought to have this launch with this completely different e mail sequence that I’ve.
After which this must go to this touchdown web page, after which this goes right here, after which it upsells that, like our perfectionist mind loves all of that. And what we do is we strip it away and make it painfully easy and have or not it’s what works. And this simply works like magic. So it’s why, when my one on ones are available, we’re in a position to get actually nice outcomes. Since you’re doing one thing that’s working, you your perfectionist mind actually simply can’t see it. And if it does, it actually simply doesn’t assist you to give attention to it and never be so busy doing all of the issues and always questioning, like, what ought to my area of interest be? What ought to my technique be? What like ought to I do? What this particular person is doing? This particular person says you possibly can’t do it like that. And like all of these guidelines that we perfectionists have, what we do within the one on one teaching collectively is we’ve you create new guidelines that really make sense for you and that you simply and that you simply truly wish to comply with after which truly get you outcomes, with the intention to be engaged on your online business and really have that repay. That’s what we wish to have occur. We don’t wish to have you ever conserving on feeling prefer it’s this interest the place you’re feeling so unappreciated by your self. You are feeling like it’s a must to justify it to your associate, of like, right here’s why I’m placing a lot vitality in and please, please consider in me that in the future I’ll truly be capable to make a big monetary contribution to our household.
We actually wish to have that behavior. I do know for me, after I was within the means of constructing my enterprise up and actually determining for myself, like, in regards to the perfectionist promoting and why that actually didn’t work, and it was so irritating and so exhausting to do, and it was so not efficient. And earlier than that, even after I was simply always on this, like, but when I’m doing nice. You recognize, advertising and marketing, content material advertising and marketing, I must be making gross sales to really with the ability to change into actually stewarding the enterprise. I’ll discuss this in a second with paying your self. It’s one other key factor that I work on with my purchasers, as a result of that’s such an necessary shift. However I do know what it’s like when you have got this perception, this deep perception in what’s doable in relation to your online business. You recognize that you would be able to have a profitable enterprise. You recognize you have got the intelligence to do it. You recognize you both have this ability or can develop the ability. You see different people who find themselves doing and suppose, Effectively, if they will do it, certainly I can do it. You even have the doubt questioning of your self, like, possibly I can’t possibly I’m simply fooling myself. Perhaps I’m not minimize out for this.
And actually, it’s identical to understanding that the factor that’s stopping you is the perfectionism and dealing towards it as an alternative of with it. And after I began to work with my perfectionism as an alternative of towards it, that’s after I stopped having to attempt to persuade Steve to consider that, like, sure, it’s price it for me to maintain simply reinvesting all the cash again within the enterprise, as a result of, belief me, in the future I’ll be capable to pay myself. I bear in mind there was this time. It in all probability would have been round 2018 and we simply moved into our home a couple of months previous to that, or possibly a 12 months prior. We moved in in 2017 we purchased our home. And Steve was like, So when are you going to cease simply placing your a refund into your online business? And we want, like, we wish to have a greater driveway. Like, when? When are you truly going to, , make that shift and type of, like, not acknowledge it’s not working, however be like, Okay, let’s have some sense right here. And I used to be like, by no means, I’m by no means going to try this, as a result of I consider on this, and I do know I haven’t but received the funds, the like monetary statements to indicate for it, however like having these tough, awkward conversations the place it’s a must to be convincing, and like, Steve is so supportive of me and deeply believes in me.
And the identical with a whole lot of my purchasers, they’ve a associate who actually does consider in them, and so they’re additionally like, Okay, and let’s be sensible about it. And it might really feel like, and this is without doubt one of the issues I coached on. Like, what comes up all through that is like, actually with the ability to navigate as you turn out to be the one that is ready to make constant gross sales and pay your self constantly, and have that be your literal actuality, navigate these sorts of conversations in a manner that doesn’t preserve knocking your confidence and making you suppose, okay, possibly I ought to get a full time job. And like, possibly this can be a little bit of a joke. And like, it’s regular to have these wobbles as you might be navigating this journey, and to only be capable to have the help with that, and like, to have the ability to lean on my perception, in case your perception will get shaky as a result of your associate is, like, okay, however like, let’s be sensible. Like, when are you going to get a job? Or, like, when are you going to surrender on this factor? Or, like, Are you positive it’s well worth the effort?
Perhaps it is best to have this sort of enterprise, or what for those who did that as an alternative, like, to only be capable to not solely lean on my unwavering perception, however to have the ability to get teaching, like you possibly can simply actually WhatsApp, voice message me, or WhatsApp textual content me and say, like, that is the dialog I simply had, or what my associate simply requested me. And like, what do I how do I take into consideration that? And like, ought to I am going and search for a job? Like, any of that, simply because it comes up, you possibly can, like, get teaching it proper there, as an alternative of getting it take up a complete month since you’re simply on this disgrace spiral about, like, my associate doesn’t suppose that I truly contribute, and so they suppose I’m losing my time. And like, I would like them to consider in me, and I’m unhappy that they don’t, and I don’t consider in me both. And like, how do I consider in me once they don’t consider in me? And like, having me consider in you, having me there to help you is such a easy, simple reply to that that’s accessible to you.
So we establish what’s working, double down on that, and we get you out of this. I don’t have sufficient time loop. So for those who’re discovering that you simply’re always in overwhelm about not having sufficient time to construct your online business, as a result of both you have got issues that influence your vitality, possibly you have got a well being situation, possibly you have got private life stuff occurring, possibly you have got simply you wish to work shorter work hours, or stuff retains occurring. You retain getting sick or no matter, in case you are always discovering your self on this I don’t have sufficient time loop and feeling overwhelmed, after which, like, it’s a must to simply spend your time getting your self out of this overwhelm. And like, not understanding what to do along with your time since you don’t have a lot so it’s a must to use it tremendous properly. However then, due to that strain. You don’t use it properly, like, that could be a actually key factor that comes up as properly. So for those who simply really feel that, like, I simply don’t have sufficient time, that’s one thing that we clear up in order that , and I’ll discuss this with quantity three, along with your needle movers, however in order that precisely what to do along with your time.
I don’t need you guessing. Like, ought to I give attention to this or that? Or I simply had this concept? Do I act on that? Or like every of that, we don’t wish to have you ever guessing. We simply wish to have you have got a transparent path and take these steps. And that’s what we do collectively within the one on one teaching so we get you out of that loop. The second factor I wish to discuss is paying your self. It is a key factor that I work with, with all of my one on one purchasers, that they’re ready the place they wish to have a full time earnings, whether or not that’s on, sometimes on half time hours, they wish to be making a full time earnings, which is 100% doable. I’ve been doing that myself, personally, for a lot of, a few years now, when even only a full time earnings on full time hours felt so far-off. Now I’m doing that on half time hours with 4 children and twins and all of that. So it’s undoubtedly doable to try this.
I simply need you to know that like as a result of some folks will say that may’t be finished, and sure, it might, while you’re working along with your perfectionist mindset as an alternative of towards it, while you cease battling towards your self and really do issues in a manner that’s painfully easy. It’s simple. It really works with the you, who you might be as we speak, as an alternative of like your splendid self, all of it will get a lot simpler. So in relation to paying your self, we wish to have you ever be capable to begin paying your self constantly. That’s only a objective that a whole lot of my purchasers have once we start, and that’s one thing they wish to do. So we truly have you ever do this and so collectively, once we are working, what we undergo is a course of that I’ve to have the ability to pay your self, and we are typically on this all or nothing mindset with it.
So two issues I see I wished to let you know about. So primary is I see purchasers who, once they come to me, they’re not paying themselves in any respect. They’re in that, like, I’m simply going to always reinvest till the enterprise is making sufficient that I pays myself precisely what I would like. So whether or not that’s 50k 60k 100k they’re simply on this mentality. And I get it, it’s simply that traditional perfectionist, all or nothing, simply on this mentality of like, properly, as soon as the enterprise is completely in a position to help me, then I’ll let it achieve this, and till then, I’m not going to pay myself something in any respect. And and sometimes there’s additionally, like, I simply actually don’t manage to pay for to pay myself, and so I can’t truly pay myself even when I wished to, as a result of the cash actually isn’t there. So there’s that. Or the opposite factor that I see is when entrepreneurs are paying themselves with what’s left over. So it’ll type of be like a handbook deposit, possibly as soon as each two weeks, possibly as soon as a month, possibly as soon as per week. Usually. It’s very sporadic, as a result of it’s identical to, Okay, what’s left over? Right here’s my type of tough objective of what I wish to pay myself.
And if there’s cash left over, then I’ll pay myself that amount of cash. And what we’ve you do is definitely shift into the place you’re in a position to get to the place the place you possibly can pay your self constantly. So in fact, as I discussed, we’ve you make extra gross sales, and we’ve you make constant gross sales with out having to work day by day. In order that’s an enormous, an enormous piece of it, like, that’s a lever that we pull with the intention to have cash to pay your self, and we don’t wish to have you ever on this, like, all or nothing mindset with paying your self, as a result of it doesn’t actually make it simpler to pay your self. Right here’s what’s what occurred for me after I was in that each one or nothing mindset of like, okay, I’ll pay myself. I wish to substitute my accounting earnings that I used to be making after I was working as an accountant, and so I have to have this large launch, after which after I make that cash, then I can I, , I want to only make what I’d make in a 12 months, after which I’ll be capable to pay myself.
And that meant I put a lot strain on making an attempt to determine this like large factor that I may do that may work, that it froze me and made me overthink something that I used to be truly placing out or sharing or doing, so I used to be truly doing loads much less promoting and even advertising and marketing than I wanted to be. After which it saved that objective of with the ability to pay myself additional and additional and additional away, as a result of I used to be simply ready for this, like miraculous occasion, primarily, to occur. However due to my perfectionist mind, having that type of strain to tug one thing like that off, truly made me freeze or simply go into busy work like that type of practical freeze, the place you’re, like, doing issues, and oftentimes for my purchasers, it will seem like a whole lot of like again finish methods and like content material planning, and identical to spending time engaged on your online business, however not on the needle movers. And once more, I’ll discuss needle movers in a second, as a result of that is simply tremendous key, and I would like you to know this about needle movers, however to only persist with the ache your self for a second. So for me, I. What I had to determine is truly take off the safety blanket, if you’ll.
As a result of what I noticed is that having that type of method and like as a result of my half time job, so for those who don’t know my story, I’ve a regulation and a finance diploma, after which I labored in insolvency accounting, so liquidations and bankruptcies. That’s why I do know loads as properly about companies and the way they work. Even earlier than I used to be in a position to be full time in my very own enterprise, I used to be serving to run different companies by means of being in that job, after which I left that job and went to being a component time receptionist. I simply labored afternoon in order that I may have the day to work on my enterprise. And what occurred with that was that I didn’t should pay myself. And also you may end up on this place, whether or not you have got a component time or full time job, whether or not you have got a nest egg of financial savings, and also you gave your self a runway with entrepreneurship, in that sense, whether or not you have got a associate who’s paying a husband or spouse who’s paying the lion’s share of the bills, and your no matter you pay is only a good to have, whether or not you have got an inheritance, whether or not you have got issues on a bank card, no matter it’s, if in case you have this exterior supply of funding, it’s very simple to be on this mentality of, okay, Effectively, like, I don’t truly should promote, I don’t should be doing sure issues.
And for me, I noticed like, and I do not forget that day so clearly, I used to be driving to my half time job, and I used to be listening to a podcast, and I simply bear in mind, like, I actually bear in mind precisely the place I used to be sitting close to the Brisbane River on the freeway going to my job. And I used to be identical to, it’s a safety blanket at this level, as a result of there was a time for me the place, and because of this I went to a component time job. After quitting my full time job, I used to be like, I truly really feel like, if I put strain on the enterprise at this level to pay me, I’m going to make myself freeze with that strain. So I have to have one thing else give me that earnings in order that I’ve the flexibility to suppose long run about my enterprise. And so like a lot of my purchasers, once they come to me, they didn’t have monetary strain on their enterprise. And that may actually be stunning at a time limit.
And for lots of my PGSDers so our purchasers inside perfectionist getting shit finished, who’re identical to getting their enterprise off the bottom and getting that confidence to only publish and to only present up and to only share, that may be such a lovely factor. After which there comes a time the place not having to pay your self turns into this safety blanket, prefer it turns into this excuse to not should do issues. And I noticed for me, like I wiggled and wormed my manner out of promoting and, like, actually displaying up and actually telling folks about my story and what I did and the way I may assist them. I received out of that by telling myself, properly, it’s okay if I don’t do it as a result of I don’t should pay for, like, the mortgage. My a part of the mortgage was popping out of my half time reception job, the identical with any hair appointments, brunch journey, like every of that was popping out of my half time, like wage that I used to be getting.
So I didn’t want, quote, unquote, I didn’t have to make any cash from the enterprise, however as a result of I wasn’t truly paying myself something in any respect, and I used to be simply ready for this large windfall of money to return in from me immediately determining some magical factor that it meant that I then was on this cycle of as a result of I didn’t should promote, as a result of I didn’t want any of the cash from the enterprise to help myself, then I wasn’t promoting, so I wasn’t making gross sales as a result of I wasn’t promoting, after which or I simply promote tremendous sporadically, so I wasn’t making constant gross sales. After which that meant that it was like I used to be by no means going to be within the place the place the enterprise may truly simply be in that place of creating 100k and immediately be capable to pay me. And so I needed to break that cycle. And with my one on one teaching purchasers. I educate that actual course of, and we do the mathematics on the precise numbers for you, irrespective of the place you reside on the planet, we do the mathematics on precisely what that appears prefer to create optimistic strain for your self. And have you have got this is without doubt one of the issues we’ll do collectively. Have you have got your full time earnings plan.
In order that it’s not simply as far off in the future, sometime, possibly dream. And likewise, so it’s not like I ought to have finished that yesterday, and I’m so behind. We even have you have got a correct plan that you simply really feel nice about. It may well all the time be up to date, however a plan to have the ability to pay your self a full time earnings that’s math based mostly. That isn’t identical to vibes or like, I simply wish to substitute my earnings, however like, we truly do the precise math for you, and that’s so transformative to try this and have you ever truly begin paying your self as properly. So that’s such a shift for all my purchasers once they begin doing that, and has a large compound impact for me, for instance, after I truly made that shift that I helped my purchasers make, it was. Solely, like, I don’t know it could have been undoubtedly in, like, the subsequent six months after that was when, like, I used to be in a position to make huge shifts in my enterprise and be capable to be within the place of creating 150k so I used to be in a position to pay myself constantly, like I used to be being profitable constantly, constant gross sales.
After which I used to be in a position to pay myself constantly, and I used to be in a position to confidently depart my half time job, not identical to I hope I’ll be capable to help myself, however like, actually, actually with the ability to do this, and really shifting how I method paying myself was a type of key shifts that wanted to occur so as to have the ability to have the concepts that I ended up having, to have the ability to make the earnings that I used to be making, I needed to begin, like, truly placing myself on the hook a bit in a optimistic manner. And that’s why as properly, having teaching, in fact, having my help and accountability and all of that alongside the best way, is so highly effective. As a result of when you have got these wobbles, all these moments of doubt, like, you don’t should be alone in them and, like, spiral due to them. Or identical to, Okay, I’m gonna return to not paying myself as a result of the cash shouldn’t be there. And, like, I don’t know what else I may do. Like, we truly troubleshoot every part collectively, and also you simply get to return to me messy with no matter’s occurring for you.
You don’t should put your self collectively. You don’t should have an ideal query about it. Identical to, oh my god, that is what’s occurring for me as we speak. Or I preserve discovering myself pondering myself serious about this, or, like, what about that? And like, I received you, I’ve received you. In order that’s such an necessary shift as properly. And we truly get you, like, having been on monitor to have that full time earnings with that full time earnings plan. And naturally, as I discussed, we’re having you already at the 1st step, having you make gross sales constantly with out working day by day, by means of figuring out me, pinpointing for you what’s been quietly working that your perfectionist mind like actually simply can’t see, and doubling down on that in a extremely easy manner inside the time you have already got to work on your online business. So we’re undoubtedly not going to have you ever making an attempt to be working extra. We’re having you’re employed extra successfully and never from this like strain of like, okay, now you should do the proper factor and use your time completely. No, we simply truly lean into your power that you simply didn’t understand you had, as a result of your perfectionist mind, you.
Are telling you that you simply’re not adequate and you have to be so significantly better and all of that, and it simply works so properly. So quantity three, that I wish to discuss, a key factor that I do with my purchasers is simply pinpointing needle movers. I consider in you. I do know you will get there. I’ll maintain that perception for you even while you don’t consider it. That alone is price it, for my part. Like I’ve invested in a lot, in a lot teaching and help, and I identical to wanted to have another person consider in me when my perception was wobbly. That’s why I nonetheless pay coaches and do teaching like get coached, it’s simply such a helpful factor. So I consider in you deeply. I consider in what’s doable even while you don’t. And I can see the larger like I can see type of like every part is just like the system and the shifting items, and like the way it all incorporates collectively, and like what you should do subsequent.
And likewise, as a result of I’ve coached so many entrepreneurs at this level, I do know as properly. Even it doesn’t matter what type of enterprise you have got, it’s identical to, the core first ideas of enterprise, like, what the levers are, what are the issues to give attention to, and the sequencing of what order to do them, is the place a whole lot of perfectionists get caught, and that is the place as properly. I simply wish to allow you to launch a little bit of disgrace. In case you’re like, I understand how to construct a enterprise, like, why can’t I truly do it’s as a result of there’s extra than simply data required. You want to have the ability to implement you want to have the ability to regulate your self and have the emotional capability to comply with by means of and to not get caught up in that I don’t have sufficient time loop or like, be so targeted due to your perfectionist mind on all of the imperfections that you simply simply cease doing the issues which are working since you’re so busy making an attempt to repair the issues that you simply suppose are occurring. So I’m simply in a position to, like, pinpoint. It’s my favourite factor to do, simply tremendous pinpoint for you, like, what the precise want.
And we’ve raised to be targeted on and simply all the time preserve you related again to the objective. In case you really feel such as you set a objective, and then you definately type of overlook about it, after which three months, I’d be like, Wait, what was the objective? Like? We’re always in contact with that and related to that in such a supportive manner, and I’m simply all the time serious about get you there extra shortly, extra simply, extra sustainably, in a manner that’s so aligned along with your values that you’ve. Loads of my purchasers are mother and father, or they wish to spend time with their household or with their canine or with their cat, occurring holidays and touring and all of that. And so with the ability to simply have the precise needle mover recognized for you, after which having help and accountability as you implement that, with the ability to have that, it simply speeds every part up a lot. It simply takes out, like, any disgrace you is perhaps having about like, I’m not good at enterprise, like I don’t know what I’m doing. Why am I not far sufficient? Like, additional alongside? Why am I so behind? Like I must be making extra gross sales by now? Like, all of that’s usually identical to you not having the right help.
You doing issues that don’t truly work to your perfectionist mind, like taking an method that turns your perfectionism handbrake on and makes you freeze and makes you tense up in your promoting or such as you’re doing the issues, such as you is perhaps, like writing the e-mail or no matter it’s, however such as you’re so in your head and making an attempt to get it proper that you simply’re truly disconnected from the particular person on the opposite finish, which disconnects the sale. We wish to have you ever related, and we do this work collectively, to have you ever be related, and to have you ever making these gross sales, to have precisely pay your self, what that plan appears to be like like. Have or not it’s doable. Have or not it’s one thing you’re enthusiastic about, that if you’d like, you possibly can even share along with your associate, so that you simply don’t should preserve having these like, so while you’re going to begin paying your self and like, I assumed you have been going to pay your self this month, or, like every of that, you possibly can simply get out of that, or even when that’s simply with your self, and also you’re, like, I assumed I’d be paying myself by now, there’s that.
And simply, , in precisely in any second, what to give attention to. And so you possibly can simply not have the noise of like and the guilt of like. Effectively, I must be doing this, and I assumed I wanted to be doing that. And like every of that, identical to precisely what the needle mover is at any given second, the compound impact of that’s wild. And I imply, I like my one on one teaching purchasers, and it’s such an honor to be guiding them and main them. And identical to, notably as a perfectionist, as a result of so a lot of a lot of the best way that gross sales is taught, and this isn’t intentional, however for those who’re a perfectionist, and also you have a tendency in direction of folks pleasing and eager to be favored, particularly for those who really feel such as you’re bothering folks while you sense like emails or like for those who have been promoting to them or and like, that may be too annoying for them, or, like, that typical perfectionist stuff, simply procrastination, like all of that type of factor.
When gross sales is taught on this, like, there’s a proper manner and a unsuitable manner, and like, right here’s precisely do. And that is unintentional, as a result of there are such a lot of individuals who found out formulation at work and wish to share it, and that’s. Such a lovely factor, and typically unintentionally, in the event that they don’t perceive how the perfectionist mind works, it’s taught in a manner that makes it simple to have these perfectionist ideas and suppose like, I’ve to do it that manner, or it’s not going to work in any respect, and it’s going to be such a waste of effort, after which I’ve to get it precisely proper, and I’ve to only do precisely what they are saying. However I can’t do this due to this. And so it simply creates this spiral that doesn’t must be occurring. So I’m simply so honored and privileged to have the ability to have found out a lot about perfectionism, having coached so many perfectionists now, and having, in fact, my very own journey and expertise with that myself, and clearly, as a result of I quote so many perfectionists, I’m simply in a position to, like, see the perfectionist patterns actually clearly, and identical to how the perfectionist mind works.
After which my expertise in entrepreneurship. I’ve been an entrepreneur for over 10 years now. I’ve remodeled $2 million in sale. It’s in my enterprise, and I additionally labored in insolvency, accounting and operating companies like earlier than I even have my very own enterprise, I did that, and in addition simply my sheer love of non-public improvement and like supporting you and cheering you on, and I really feel like the most effective day for me in my life are the times the place I’ve helped somebody consider in one thing about themselves that they didn’t have the braveness to consider and simply assist them step into the model of them that they know that they are often. However is a bit scary as a result of different folks of their life may not get it or like aren’t in a position to help them in the best way that they actually need to have the ability to do this, as a result of that particular person has their very own fears and doubts and issues like that. And identical to to have the ability to create chance, and never simply that, not simply encourage folks, however to have the ability to create that chance after which help by means of the execution and thru the ups and downs and just like the wobbles that come up alongside the best way, that’s my, my best present and pleasure, and it’s the most effective.
And I like this work, and it’s so highly effective, so unbelievable. And if in case you have simply been feeling like, such as you’re doing, particularly this, for those who’re doing all of the weekly advertising and marketing stuff, and you might be posting and also you’re sharing, and also you’re doing all of that, and also you’re not making gross sales. To begin with, in fact not, since you’re doing advertising and marketing issues, not gross sales issues, and simply because you have got a name to motion in your publish doesn’t make it even have you have got gross sales. So I simply marvel for those who’ve been feeling dangerous that your weekly e mail e-newsletter hasn’t been creating gross sales for you want, in fact it hasn’t, since you’re truly lacking a key mechanism in your online business, which is gross sales, and also you’re doing advertising and marketing. And simply since you’re advertising and marketing so good, that doesn’t imply it’s going to make all of the gross sales for you, at the very least not constant gross sales. So let your self, like, let your self truly soak into that. You’re not unsuitable. You’re not doing it unsuitable. You’ve simply been lacking the gross sales piece.
And a whole lot of instances with perfectionism, we’re so scared to promote like, that worry of rejection, that worry of different folks seeing us promote like, all of that perfectionism comes up and makes us wish to not be salesy, and it makes us wish to to not truly let folks know what we’ve to promote to them, that they will purchase from us. And it truly is like, when you can begin working along with your perfectionist mindset as an alternative of towards it, it unlocks constant gross sales. And yeah, for those who can relate to what I say to only truly, like, get like, oh, it’s not that I’m not adequate or not succesful. It’s actually I simply have to discover ways to promote in a manner that works for my perfectionist mind and with it, as an alternative of towards it. It’s simply it, it. I’m so grateful that I used to be in a position to determine it out by means of a lot, a lot, a lot, a lot trial and error. And that is what I wish to invite you into your folks. They wish to be bought. They need you to promote them. And I’ll simply wrap up with a fast story. And I believe I’ve shared this earlier than on the podcast sooner or later, however once we
So, we renovated our home in 2021, the 12 months that we had my daughter, Lydia, who’s 4, we renovated the home, and we now have in our you might need seen on Instagram, like what my home appears to be like like in our eating room, in our notably our eating room, we’ve this stunning raked ceiling, like simply and all this glass and like huge we took out these small little sliding glass doorways we had earlier than, and put in these big sliding glass doorways. We reside on acreage with stunning bushes and bushes and like every part round and we actually wished to see all of it. And so the problem we had, the issue we needed to be solved, was that we wanted curtains as a result of we didn’t wish to have a lot, like coming in on a regular basis. We wished to have the ability to, for watching TV, be capable to pull the curtains shut and simply create a little bit of atmosphere. Now with the youngsters, I mentioned, like, let’s put the house on cozy mode. You didn’t shut the curtain. So, like, we wished to have the ability to have curtains, we wished them to essentially elevate the house.
Like, we’ve watched so many renovation reveals and we’d seen like, curtains can actually make or break a room. Like, if in case you have little curtains which are the precise measurement of the window, that simply truly makes the entire room look smaller. However if in case you have stunning ones that, like, go proper to the ceiling and like, sure sorts of supplies, it might truly make the house look a lot extra elevated and put collectively and like, simply create such a temper. And we wished to try this, so we had a curtain and blind firm, like a advisor come out to tell us, like, what could be greatest for our house, assist us select curtains, select materials, select blinds. Like our lavatory scenario was a bit tough, as a result of it’s all tiled, so, like, we didn’t actually have and all of the home windows are within the bathe, so we didn’t know what to place there. And the one that got here out she didn’t wish to promote, she didn’t wish to promote.
And it wasn’t like she wasn’t withholding info, like, we requested questions and she or he answered them, however she simply gave strategies of, like, Effectively, I believe possibly you might do that, or you have got this feature, or you have got that choice. And I wished to be bought. I wished her to say, Oh, my God, you aren’t going to consider these curtains. Take a look at this. And likewise that helps me as properly. Simply go, oh, like, that’s a no from me. I would like this one as an alternative. However she was simply wishy washy. She wasn’t like, she wished to verify it was our selection. And so due to that, it was such a foul expertise, we nonetheless purchased, however I wasn’t bought. And since I purchased, as a result of we wanted curtains and blinds, we ended up truly not shopping for any blinds, as a result of she was like, I don’t actually know, despite the fact that she had all of the choices accessible that anybody else would, we purchased the curtains.
And since she didn’t promote, and as an alternative I purchased, however I wasn’t bought. Then I used to be always like, oh my god, I believe we’ve picked out the unsuitable shade. Like, I simply, I’m not feeling assured in regards to the shade. She didn’t give me any purpose to really feel assured about it. Like, oh, you might do that, or you might do this, or I didn’t actually know. Perhaps . Like, no, I wish to be led. I wish to be helped by you. Promoting is a manner that you simply assist me. So I then discovered myself simply always second guessing what it was going to seem like. And I used to be like, oh, like, are we even going to love it? After which when the curtains got here and we’ve them in each room, within the bed room, we’ve 4 bedrooms, we’ve 5 bedrooms, we’ve 5 bedrooms, all the identical curtains and the identical we like, need a consistency on this, like, cohesive type of vibe, in order that they’re all the identical all through the home. So a whole lot of curtains, I believe it was possibly like $15,000 so like, a really vital funding within the curtains.
And I used to be like, Oh my God, they’re too peaky, like, they simply the colours off, and it was all and I’d have modified them, if it wasn’t such an enormous trouble to, like an expense to take action. However all as a result of she hadn’t bought me on why the colour we picked was gonna look superb. I used to be going into it I’d already purchased i It was like impacting my expertise as a consumer, as a result of I used to be now going into this expertise being like, Oh my God. Like, I I’m unsure about this, as a result of she didn’t wish to promote, as a result of she wished it to be my selection, however I wanted assist to see that my selection was one which I wished to make it even this jogs my memory. The opposite day, I used to be going out with a few of my actually shut mates for lunch. We went and had a picnic lunch with all our infants, and I went to select up salads from this place, and I used to be feeling drained. I’d had a tough night time of sleep, and I hadn’t been to that place earlier than. I didn’t comprehend it was fashionable, and the salads are all a bit uncommon.
And what occurred was I used to be like, I simply wished to be bought. I used to be shopping for salad. I like, had the issue of, like, we have to have lunch. We’d chosen to go to that place to convey the lunch to the picnic. I used to be the one to do it. So I used to be like, Are you able to like, let me know what to get. Like, I would like strategies from you. Are you able to please assist me select some salads? And he or she simply saved telling me, Oh, this one’s actually fashionable, and this one’s actually fashionable, and this one’s actually good. And I actually needed to say to her, Are you able to please inform me what one to get. And even then she mentioned, Effectively, this one’s actually fashionable, after which so is that this one. And like, I she simply saved telling me, like, right here’s what’s fashionable, however giving me so many choices, I simply wished to be bought the salad. Like, simply promote me the salad. And your particular person desires that, like, they wish to be bought. It’s a part of and never simply, like, a part of a terrific shopping for expertise, however a part of a terrific buyer expertise. Of then, like, with the salad, if I’m like, Okay, properly, then I’ve to decide on, as an alternative of with the ability to be like, Oh my god, like, this salad goes to be superb, she informed me, like, it’s going to be like, such a terrific salad. Everybody loves this one.
It was like, properly, she was fairly wishy washy about it. So now I’m extra so in that mindset of like, I don’t know if that is going to be good or not, and my mind’s type of searching for like, this may not be good, and my perfectionist mind into like, I might need made the unsuitable selection. Will everybody else prefer it? No matter? As a substitute of being like, everybody at your picnic goes to like this one. Everybody loves this one. Like, thanks. Inform me that. Please promote to me. Particularly, I’m shopping for anyway promote to me. So I’ve a whole lot of I’ve a whole lot of ideas about promoting that make it simple for me. And people are among the the issues that I’ll impart on you as properly, that you’ll naturally begin to see, like, oh, folks truly need me to promote. It truly doesn’t really feel good while you purchase with out being bought, or while you don’t purchase since you weren’t bought, and since that particular person was so in their very own perfectionism and worry of rejection that they weren’t keen to really inform me totally and immediately about how this was going to be the most effective factor ever for them.
So I like promoting. I like that can assist you. Love promoting and actually simply with the ability to go from that like sporadic, random, inconsistent, like, I simply hope in the future, sometime I pays myself and really depend on it, however I want to determine, like, you bought this lengthy listing of all this stuff you should do to have the ability to pay your self a full time earnings, and that simply feels exhausting, and also you’re already petrified of burning out, not to mention with this lengthy listing of stuff, after which we’ve, you have got constant gross sales, fixed help, needle movers, precisely in a given second what to give attention to. If life occurs as it can, you’re going to go on trip and have issues like that occuring that each one is the proper time to be engaged on this ability and growing that and stepping into constant gross sales. We don’t need you to be ready till some magical time sooner or later that doesn’t exist, when life isn’t going to be occurring, when every part’s sure and you don’t have anything arising that isn’t even a superb time to be taught it.
You wish to discover ways to make gross sales when life is lifeing, as a result of life will life and also you wish to discover ways to do this on the hours that you’ve that you simply truly wish to work, and if you find yourself taking trip, that is without doubt one of the issues we work on collectively. Loads of my my one on one purchasers come to me and so they’re like, I don’t take any break day until I’m sick. We work on that. We have to have you ever getting some relaxation and really letting your mind have a break and totally recharge, and having you have got a private life exterior your online business and all of that. So with that mentioned, if you wish to turn out to be certainly one of my one on one purchasers, I’d completely like to work with you, and for those who resonate with this, I do know 100% goes to be insanely useful and simply such an unlock to have the ability to begin working and promoting in a manner that works along with your perfectionist mind as an alternative of towards it, and identical to letting go of a whole lot of these ideas that aren’t serving to you, like, Effectively, my my weekly or each day advertising and marketing must be making me gross sales constantly. It’s simply not how enterprise works.
So we wish to have you ever truly paying your self, doing all these issues, having you have got an actual enterprise that makes constant gross sales. You can also make it a contribution to your loved ones and having you’re feeling profitable and such as you truly you’re on the trail you wish to be on. So you possibly can go to and we’ll put the hyperlink within the present notes. Samlaurabrown.com/teaching, that’s the place you possibly can go to seek out the main points and the place you possibly can apply to work with me. I’m usually totally booked with one on one teaching. So if this has resonated with you, I extremely, extremely encourage you, to your personal profit, to use ASAP. In case you have a query, attain out and and ask that. You’ll be able to ask that by means of the applying type as properly. I’d love to ask you to work with me and to essentially begin getting these constant gross sales in a manner that feels simple and pure and such as you’re not working towards your self anymore. So with that mentioned, I hope you’re having a lovely day. I hope to see your software to work with me privately, and I’ll discuss to you within the subsequent episode.
