What does it say about me that out of the (actually) lots of of enterprise books I’ve learn, two of my all-time favorites have the phrase “ass” within the title?
Do I simply have a juvenile humorousness? Do I are inclined to get pleasure from profanity? Do I prefer it when individuals are courageous sufficient to stand proud of the gang? Responsible on all counts!
Nearly 20 years in the past Stanford professor Bob Sutton wrote “The No Asshole Rule” and in March Garry Ridge’s new e-book “Any Dumbass Can Do It” is popping out and I used to be fortunate sufficient to get to learn an advance copy.
In some methods these two books are polar opposites. The No Asshole rule seems at dangerous administration from a research-based perspective and divulges all of the methods poisonous bosses damage us and provides tips about methods to take care of them.
“Any Dumbass Can Do It” then again is a sensible real-life information to methods to be a superb chief from a person who has performed it himself for many years with spectacular outcomes.
Garry was CEO and president of WD-40 Firm for over 25 years, and can be an adjunct professor on the College of San Diego, the place he teaches the rules and practices of company tradition within the Grasp of Science in Government Management program.
I most likely don’t want to speak an excessive amount of concerning the firm. I’m keen to wager that someplace in your house there’s a blue and yellow can of WD-40 – I do know precisely the place mine is! However with Garry on the helm it grew to a multibillion-dollar firm whereas sustaining a tradition the place 97% of workers say they like to work.
I’ve a particular perception when reviewing this e-book as a result of I’ve seen the outcomes first hand. Garry and I first met 20 years in the past and have since then spoken on the identical occasions many instances. I invited him to talk at certainly one of my conferences and he introduced me in to current to his management class. I additionally acquired to tour the WD-40 services and see for myself all the superb initiatives that construct and maintain their tradition.

Watch Garry’s superb speech at my convention.
Once you learn “Any Dumbass Can Do It” (and also you completely ought to) you’ll get entry to so lots of Garry’s concepts and instruments which you could apply in your individual management. He has been there and generously shares precisely how you are able to do it for your self. You’ll get concepts each for constructing a greater tradition in your individual group and for methods to join higher to your prospects’ wants and construct an inspiring exterior model.
All of those concepts are gold however for me, the deepest worth of this e-book comes from its most foundational message: That we’re all simply right here on this world to make one another comfortable and if we are able to construct a enterprise primarily based on that, then workers might be happier and the corporate might be rather more profitable.
It’s a uncommon enterprise e-book that explicitly makes use of the H-word (Completely satisfied) however on this e-book it shines by way of each web page. The e-book can be extremely readable and at instances hilarious, which solely makes me prefer it much more.
The administration guru Warren Bennis as soon as stated this:
Essentially the most harmful management fantasy is that leaders are born — that there’s a genetic issue to management. This fantasy asserts that folks merely both have sure charismatic qualities or not.
That’s nonsense; actually, the other is true. Leaders are made slightly than born.
I couldn’t agree extra. Any chief keen to place within the effort can flip their group into a contented and profitable tradition. And utilizing all the numerous many improbable ideas in Garry’s e-book signifies that even a dumbass can do it.
The e-book comes out in March 2025 and you’ll preorder it right here.