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Home Positivity

Danish financial institution says neglect about retention and give attention to happiness – The Chief Happiness Officer Weblog

by Inspirational Matters
May 28, 2025
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I got here throughout an superior LinkedIn submit from Jonas Juehl Thomsen who’s a Regional Director at Danish financial institution Arbejdernes Landsbank.

It was written in Danish, so until you’re Danish, you wouldn’t have seen it – however you positively ought to, so right here is my translation of the important thing elements:
We would not have a aim of retaining staff! As a substitute, we give attention to creating happiness at work and thus make individuals wish to keep.

In Arbejdernes Landsbank, we make an effort to make it enjoyable to go to work!

This can be a prerequisite for succeeding with our ambitions for workers, the shopper expertise and, not least, strengthening the financial institution’s place.

For me, crucial success criterion is “Taking accountability and doing the appropriate factor”!

This requires that we don’t simply lend a serving to hand as leaders.
However that we additionally make an effort to make it straightforward to do the appropriate factor for our staff.

When this succeeds, work is sensible.

And that makes individuals wish to keep!

In Arbejdernes Landsbank, a number of years in the past, we did away with meaningless goal metric regimes. As a substitute, we give attention to what effort we must always make for one another and for the purchasers!

Why? As a result of it creates the appropriate circumstances for us to all the time put the shopper on the middle – and ship the attentive and competent recommendation that prospects ought to count on.

Near 50% of recent hires within the sector are gone after 5 years. Sadly, these are information in yesterday’s article in FinansWatch with Finansforbundet as a supply.

For my part, this isn’t an worker downside. It’s a administration accountability – which we have now already taken to coronary heart!

Let’s as soon as and for all drop retention as a spotlight space however as an alternative give attention to making it value it to remain. Which means that we mechanically present up with optimistic power and braveness for the adjustments we have to succeed with.

It’s no coincidence that prospects have chosen us because the Danes’ most popular financial institution for 16 years in a row!

When staff are thriving, prospects can really feel it.

Do you additionally search a office with the appropriate focus in your well-being and improvement Please contact me on or go to our web site for vacancies.

How superior is that this. No efficiency metrics, only a give attention to serving to prospects and coworkers. No direct give attention to retention, only a give attention to making staff comfortable.
Kudos, Jonas.
Right here’s one other factor I appreciated: Jonas’ LinkedIn profile lists his title as “Regionsdirektør I Mennesket først!” which interprets to “Regional Director of People first!”

Tags: BankBlogChiefDanishFocusForgetHappinessOfficerretention
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