Meet Rakky Curvelo (she/her), a Senior Advertising Supervisor who has been at HubSpot for nearly three years. Based mostly in Eire, Rakky leads HubSpot’s advertising efforts in Brazil. Learn on to be taught extra about Rakky, a typical day in her function, and the communities she’s part of at HubSpot.
Inform us about your function as a Senior Advertising Supervisor. What do you do for HubSpot?
I am a marketeer main all the demand and consciousness performs for HubSpot Brazil – so, in HubSpot’s language, I am a Regional Marketer. I assume to make it simple to clarify what I do, think about that should you see a weblog publish on our Portuguese web site should you take part in one in all our webinars or in-person occasions in Brazil, should you obtain a content material provide or a enterprise template, should you see a cool Brazilian meme printed in Portuguese on our LinkedIn web page, or should you see information about HubSpot on any Brazilian newspaper, I am working behind the scenes to make this occur! I am additionally concerned in a collection of performs to help the Gross sales and Success groups who work daily to assist 1000’s of Brazilian companies develop higher utilizing our options.
What does collaboration appear to be in your group?
I do not suppose I ever labored in any firm the place collaboration was as sturdy as it’s on the HubSpot advertising group. I sit within the LATAM & Iberia construction, and the collaboration and help of my friends who’re working in Spanish-speaking markets are extraordinarily essential to assist me do my job higher. Our Worldwide advertising groups additionally play an important half in my success, with inspiration, help supplies, and hands-on help when wanted. And naturally, the Worldwide Champions, which is a group inside HubSpot Advertising that takes care of principally getting every play launched to our English-speaking markets and ensuring that the Regional Entrepreneurs have all they should launch these performs in a approach that is sensible for every of our totally different areas. All of this unbelievable machine that’s our Advertising Org is a really aligned engine, that enables me to carry the perfect of HubSpot, in language to our Portuguese-speaking audiences
What’s your favourite a part of your job?
My favourite a part of my job is that no day is ever the identical. I am a really bubbly individual, and in addition tremendous artistic, and having the possibility to at all times be engaged on one thing new and thrilling is nothing wanting unbelievable. I additionally love the truth that each HubSpotter is, on prime of being a really certified skilled, an unbelievable individual. I do not know how Recruiting does it, however should you’re working at HubSpot, meaning that you are a good, sort, and thoughtful individual. I really feel like I do my finest in my job as a result of everybody round me is keen to assist and provides candid and correct suggestions, and everyone seems to be working for the expansion and success of one another and our prospects.
What do you discover essentially the most difficult a part of your job?
I put on a whole lot of hats. It is difficult to be accountable for a market as dynamic and various as Brazil, however that is additionally one of many issues I really like about my job: Having to adapt our campaigns and initiatives to the “Brazilian approach”, delivering content material and model consciousness performs and ensuring we current ourselves as a model that is carefully taking a look at our buyer’s wants. All of this drives me to satisfy superb HubSpotters throughout totally different features and means I be taught one thing new daily.
What are a number of methods you steadiness work and life? How does HubSpot’s flexibility/hybrid work model assist with this?
I reside in a medium-sized city in Eire referred to as Drogheda, which is one hour away from our Dublin workplace. The @flex work choice permits me to work from the workplace a couple of times per week and work at home for the rest days. This helps me decide and select the perfect methods to carry my finest self to work. As a result of I am based mostly in Eire and dealing throughout the LATAM Workforce and for the Brazilian market, I additionally cope with some totally different timezones, so I attempt to adapt my beginning and ending hours on the times I’ve essential conferences, webinars, or different issues I must attend. The flexibleness accessible to us all to make this potential can be one of many explanation why HubSpot is such an awesome place to work.
What are the highest three belongings you love about your function and group?
1. I really like how various our group is. We’ve folks from all around the world and with nice illustration from Latin America and Iberia working with us (I am speaking Brazil, Colombia, Guatemala, Argentina, Spain, and Venezuela).
2. I really like working with the groups in HubSpot: I’ve actual companions in crime that may help my concepts and the execution of nice issues in Gross sales, Success, Help, Internet Technique, Product, Strategic Partnerships, Income Advertising, and the checklist goes on. Everyone seems to be extraordinarily real and hardworking and embraces every problem with a smile and a constructive perspective. There’s nothing we won’t do!
3. Greater than something, I really like working with, and for Brazil. I have been residing in Eire for some time now and I really like being right here. However having the chance to work for Brazil daily, and transferring the needle to help Brazilian firms of all sizes rising their enterprise, is extraordinarily rewarding.
How can you carry your entire self to work daily?
That is one other factor I really like a lot about HubSpot. One minute I may be speaking to somebody about MRR, GPA Targets, and Cluster Conversion methods, and the subsequent I’ll be speaking in regards to the newest in Ru Paul Drag Race and the way heartbreaking it was when Skank, my favourite pop-rock band from Brazil, introduced their last tour. You possibly can carry your true self to work, and I do know I’ll at all times be listened to and folks will at all times be sort.
What has made your job at HubSpot totally different from different locations you’ve labored?
The kindness of its folks and the real funding from management in making this not solely an awesome place to work, however a spot the place everybody can are available in, carry their finest selves, and do their finest work.
Inform us about any communities at HubSpot you’re part of.
I am a part of #latinx-at-hubspot, #pocah (Folks of Coloration at HubSpot), and #women-at-hubspot communities, and I am a proud ally within the #lgbtqalliance.
What shocked you most about working at HubSpot?
I feel anybody beginning at a brand new firm at all times has nice expectations. What shocked me is that HubSpot retains enhancing, and its tradition and transparency with the staff are so uncommon it is nearly inconceivable to imagine. There’s a whole lot of onerous work behind the scenes and the Tradition, Folks Operations and Management groups are at all times working to thrill us – it really works!
What retains you at HubSpot?
HubSpot was at all times on my checklist of prime 5 firms I needed to work at sometime. HubSpot Academy was my first contact with the model, and I at all times cherished its content material. I come from a really humble household however at all times dreamt huge. When HubSpot first contacted me via LinkedIn to speak in regards to the place I occupy right this moment, I could not imagine it – it was really taking place. I assume that is why I used to be so comfortable all through the recruiting course of. HubSpot believed in me even earlier than I believed in myself. I feel what retains me round is the understanding that I am doing a very good job for the Latin and Brazilian neighborhood of shoppers and companions and that my work has an impression I can see each month.
What’s one piece of recommendation you’d give to somebody desirous to turn out to be a HubSpotter?
Be your self and imagine in your self. HubSpot values character and character and I really imagine that one of many causes I’ve handed my interview course of is due to how excited I used to be in regards to the alternative and since I used to be by no means afraid to point out it.
Thanks for sharing a glance right into a day within the life on the Advertising Workforce, Rakky. Be taught extra about alternatives on HubSpot’s Advertising group right here, and be taught extra about all issues HubSpot Life over on Instagram.
