Tune in to be taught the distinction between promoting from a spot of self-doubt and promoting from a spot of self-trust and why that is such an necessary shift for perfectionist entrepreneurs to make. When you’ve been having a tough time making gross sales though you’re posting fairly persistently, you’ve had joyful prospects and also you’re working actually onerous on your enterprise – this episode is for you.
I additionally speak about why perfectionists really feel a lot resistance round getting paid properly to do work that’s simple or pleasant for them, why cash mindset work is crucial if you wish to make extra gross sales and what perfectionists have to take into consideration when bettering their cash mindset.
Restricted spots out there: Safe a personal 1:1 teaching spot with me earlier than my costs improve. Get the small print and apply in the present day at samlaurabrown.com/teaching.
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FULL EPISODE TRANSCRIPT
Introduction
Hello and welcome to a different episode of The Perfectionism Undertaking. A podcast filled with perfectionism recommendation for entrepreneurs. My title is Sam Laura Brown, I assist entrepreneurs launch their perfectionism handbrake, to allow them to get out of their very own means and construct a satisfying and worthwhile enterprise. I’m the founding father of the Perfectionists Getting Shit Completed group teaching program, which is in any other case often called PGSD. And for much more perfectionism recommendation that can assist you with your enterprise, you’ll be able to observe me on Instagram @perfectionismproject.
Sam Laura Brown (Customized Intro)
Welcome to this episode. That is just a bit introduction from me to let you already know that I’ve two one on one personal teaching spots out there. And these would be the last spots which might be out there at my present teaching charge. So the value goes to be rising. You will get all the small print the value can be rising at 11:59pm jap on Friday the eighth of August. And yow will discover these particulars at samlaurabrown.com/teaching that can be the place you’ll be able to go to use to work collectively. So if in case you have been desirous about working with me, and if in case you have been desirous to get out of your individual means in the case of promoting, in case you really feel like you’re placing quite a lot of effort into your enterprise, you’re placing time into it, and also you simply aren’t getting the outcomes. You recognize you may be you’re taking motion, however that motion isn’t translating into gross sales. That’s what we do contained in the one on one teaching. It’s all centered round self belief promoting, which is what this episode in the present day is on.
So if this episode actually speaks to you, I need to invite you to work with me privately and to shift out of that self doubt promoting and into self belief promoting so you can also make extra money in your enterprise and have that be in a straightforward, aligned means for you, the shoppers I’ve already labored with on this have gotten unbelievable outcomes, and I might like to work with you, particularly in case you’ve been a listener of this podcast for some time. You want my vibe, you already know that I’ll have the option that can assist you, and also you simply really feel referred to as to get that non-public help and actually be exhibiting up totally, and having that exhibiting up translate into gross sales. I’d like to help you so samlaurabrown.com/teaching, is the place you’ll be able to go to search out the small print and apply. As I discussed, there are solely two spots open in whole, and likewise my charges can be rising as of Friday. So that you need to, if you wish to safe a spot on the present charges, then be sure you apply in the present day. If you’re listening to this, go and apply. I count on the spots to be stuffed once more. I’m often totally booked with one on teaching after I do have it open. So I simply wished to provide a little bit invitation in case it’s you that has been desirous to name one thing like this in that is your invitation. So I hope you loved this episode.
Sam Laura Brown
At present I need to speak to you in regards to the distinction between self-doubt promoting and self-trust promoting. So these are two totally different strategies for promoting in the case of your enterprise. And what occurs for perfectionists is that we unintentionally fall into self-doubt promoting. We’re promoting from a spot of self-doubt.
We’re consistently questioning making an attempt to get clear, making an attempt to determine it out, making an attempt to get it proper, not trusting ourselves to know the reply, not trusting ourselves to have the ability to determine it out, needing to be instructed what to do by another person, needing to be instructed how we ought to be posting, how we ought to be writing, how we ought to be recording, what we ought to be doing to tick all of the containers, and within the course of not then having the ability to be coming throughout as or experiencing being totally dedicated, totally convicted, totally in service once we are promoting.
So what is going to occur is if you’re in self-doubt promoting, and that’s what you’re doing, not as a result of there’s one thing improper with you, however just because in case your perfectionism handbrake is on in the case of promoting. That’s how you may be promoting. That’s the way it manifests. When that’s taking place, it will likely be so onerous to make gross sales and you may be feeling salesy whilst you’re doing it.
You may be feeling such as you’re forcing your self to do one thing that you simply don’t even actually like and that you simply didn’t even begin a enterprise to your love of promoting and gross sales. You would like you may simply outsource it and also you dream about at some point, like another person can do the advertising and marketing for me. Another person can do the gross sales for me and I can simply do the bits that I’m good at, which.
Aren’t these two issues? And what occurs is it takes you a lot time. So, so, a lot time to get something carried out. Prefer it’ll take you an hour to create an Instagram publish. Half the time you don’t even find yourself posting it. You simply find yourself distracting your self with one thing on the backend of your enterprise that you must do.
Or possibly while you’re on Instagram, then you definately see one thing else and also you’re like, Oh, possibly I ought to try this. Like that particular person, you get misplaced down this market analysis rabbit gap and making an attempt to see like. This particular person does it that means. And this particular person does it that means. So possibly if I do it extra like that, then I might have extra gross sales.
And then you definately attempt to determine like reverse engineering what everybody else is doing and what you see them promoting like, and making an attempt to have that be the way you’re promoting. So you’ll be able to lastly get it proper. So you’ll be able to lastly make extra gross sales and never be burdened about cash and never really feel such as you’re failing and never really feel such as you’re behind, however really be hitting your gross sales targets and your monetary targets.
For your enterprise and feeling like this enterprise that I’m going after and pursuing, I’ve made the fitting determination right here. Like I’m really joyful that I left my job or that I’m taking time away from my family and friends to be spending on this enterprise as a result of I’ve really made a great determination right here. It’s financially paying off.
I’m going to have the ability to help my household. I’m going to have the ability to help myself. I’m going to have the ability to have extra time and extra freedom from having this enterprise. And so I actually simply need to speak to you about. The distinction between what I’ve simply described, which is self-doubt promoting, quite common, talking from expertise right here, talking from expertise, the self-doubt promoting, after which what it appears prefer to as a substitute be in self-trust promoting and why this can be a actually, actually, actually highly effective shift to make.
And that it’s a little bit greater than like, Oh, I ought to simply belief myself. And it is best to simply belief your self. It’s really turning into the particular person. Who is ready to make choices, who is ready to get themselves to readability, who is ready to do it in a different way to everybody else with out making themselves improper for that, who is ready to have poor gross sales outcomes generally and never make that imply something about themselves to allow them to simply bounce again and get again on monitor and it simply be a little bit blip versus that turning into a brand new pattern that when you’ve gotten a gross sales occasion the place you’re like, Whether or not it’s a marketing campaign, whether or not it’s a launch, whether or not it’s simply an electronic mail sequence, no matter that appears like for you in your enterprise.
When you’ve got a foul end result, which goes to occur. When you’re an entrepreneur every now and then, that’s going to occur. You’re going to be making an attempt new issues, placing your self on the market, innovating, like that’s going to occur. However how do you reply to that? If you’re self-doubt promoting. And your perfectionism handbrake is on.
You had been going to be like, okay, possibly the value is just too excessive. Possibly I want to alter what I’m promoting. Possibly the gross sales web page must be up to date. Possibly I despatched too many emails. I shouldn’t hassle individuals subsequent time. All these various things versus being like, Oh yeah, that is regular. It’s simply a part of enterprise.
And I’m simply going to determine what occurred. I’m going to do a gross sales debrief. I’m going to determine what occurred. I’m going to maintain on going. I’m going to maintain doing what’s working as a result of some issues did work, though I didn’t get an important end result. I’m going to cease doing the issues that didn’t work.
I do know precisely what these issues are. I’m going to select myself again up. I’m going to provide it one other go. No time and power misplaced to the disgrace spiral that full perfection is can final so many weeks, generally even months. And so while you had been in that self-trust promoting, you had been in a position to not similar to, it’s not this place of, I belief myself to at all times obtain my targets.
It’s I belief myself to even be okay after I don’t obtain my targets, to even be okay after I don’t obtain my targets. And that creates a lot freedom to truly discover and be extra playful in your enterprise and have extra enjoyable and to have concepts and to attempt them. However in case you’re like, I belief myself to at all times be succeeding.
That’s simply not the truth of enterprise that you simply’re going to have the ability to try this. Nobody is ready to do this until you don’t attempt something in any respect. And also you solely do issues which might be assured to succeed. So in the end, whilst you is perhaps profitable, profitable in that sense, you aren’t profitable or as profitable as you may be general, since you’re actually limiting what you may be doing and enjoying small since you solely need to do issues which might be assured to work, that you simply’re going to really feel good at whilst you’re doing them.
And after doing them, So anyway, I simply hope by speaking this out a bit and sharing about it with you, I’m going to point out some extra particular examples of what it appears prefer to be in self-doubt promoting versus self-trust promoting. However I hope this simply helps for you as properly. Like the explanation I wished to do that episode and I’m going to be working with individuals one on one.
We’ve already had individuals begin signing up, however working with individuals one on one. that can assist you make this shift from self-doubt promoting to self-trust promoting each from a mindset perspective and likewise from a strategic perspective. That is actually about a mixture of mindset and technique so that you simply’re not similar to, I belief myself.
And then you definately’re trusting your self to do one thing that makes zero sense and simply hoping and praying it’ll work. That’s not what we’re speaking about right here. We’re speaking about additionally, contemplating technique and the way gross sales works and gross sales psychology and all of that type of factor, doing it in a means that’s in alignment together with your values, your hidden gross sales strengths, and your enterprise mannequin, the type of enterprise that you’ve, all of these various things so that you could really be making extra gross sales.
In a means that feels good for you, in a means that’s sustainable for you. And also you aren’t consistently feeling like gross sales is the toughest a part of enterprise. You don’t even know, like, in case you’re working, is it even going to repay financially? It seems like, you already know, at a job, not less than, you already know, in case you go to work, you’re going to get a paycheck for that point.
In your enterprise, as a substitute of feeling such as you receives a commission much more than you’d in case you’re at a job, you’re feeling such as you don’t even know in case you’re going to receives a commission since you don’t even know if the plans you’re following by means of on and the belongings you’re placing in your calendar are even going to transform into having shoppers and prospects and leads and visitors and all these various things.
Followers, the metrics that you’ve in your enterprise that time in the direction of gross sales, you don’t even know. If the belongings you’re engaged on are going to truly end in that. And naturally, then it’s actually onerous to remain motivated. It’s way more simpler, simpler, simple to procrastinate, to overthink, to only get caught up in evaluation, paralysis, and all these various things.
So we need to have you ever make this shift as a result of I simply know in case you resonate with what I speak about on this podcast, and particularly in case you’re already in my program, PGSD, That is the subsequent work to be carried out. When you launch your perfectionism handbrake round taking motion and also you’re following by means of most of the time, you’re in a position to depend on your self more often than not to do the belongings you stated you’d do.
Then you must launch your perfectionism handbrake round gross sales. And I do know there are such a lot of individuals listening to this. I do know there’s such a great likelihood that you simply particularly, you’re somebody who is wise, You perceive, though you’ve gotten quite a lot of moments of confusion, you do perceive advertising and marketing and gross sales.
And like if another person asks you for recommendation on these issues, you’d be capable of give them fairly good recommendation, however one thing’s been lacking. Gross sales have been feeling so onerous for you. And you’ll’t pinpoint why since you’ve invested in advertising and marketing and gross sales packages, however your gross sales are nonetheless sporadic. Such as you need to have the ability to have predictable gross sales.
You need to have the ability to really feel like, you already know, which buttons to push to make gross sales, you already know, which leavers to drag that you may even have these predictable gross sales coming into your enterprise moderately than feeling such as you don’t even know the place your subsequent sale goes to come back from. You don’t even know when somebody’s going to enroll or when somebody’s going to purchase.
It simply feels prefer it occurs so randomly or so sporadically that you don’t have any management over it. And I don’t need you feeling uncontrolled of gross sales as a result of that’s one thing that’s in your management. You may’t essentially management precisely which particular person will purchase or enroll, however you’ll be able to management the gross sales that you simply create in your enterprise.
And so this shift going from self-doubt promoting, which is what occurs when your perfectionism handbrake is on, to self-trust promoting, which is what occurs as you launch your perfectionism handbrake. You give your self permission to make use of your hidden gross sales strengths. You cease making an attempt to get all of it proper and do what everybody else says it is best to do.
You really start listening to your internal knowledge. You’re keen to get suggestions in your gross sales and advertising and marketing. You’re keen to debrief to do the self teaching. I’m so excited to be instructing all of that with this one on one teaching program that I’m doing to provide the precise issues that you are able to do.
They’re quite simple. They’re very simple. I’ve constructed a enterprise making over 2 million from self-trust promoting, from doing this, from really, though I had a lot self-doubt, a lot imposter syndrome, having the ability to be like, okay, however I actually need to have a enterprise that seems like me, that’s aligned with me, that I really love the best way I’m constructing the enterprise.
I’m gonna determine that out. And I do know that me making an attempt to only observe templates precisely due to my perfectionism, that has me feeling like my enterprise is a job that I don’t even like. Feeling like I’m having to love go this take a look at that I don’t even know if I need to go as a result of I’m having to do issues that I don’t even need to do.
Versus really enjoying to the hidden gross sales strengths that I’ve, uncovering them, proudly owning them, doubling down on them, getting myself again on monitor when my perfectionist mind desires to be like, however look what this particular person is doing. Or this particular person stated you need to ship this many emails at this sure time.
And to only get myself again to self-trust whereas additionally trusting myself to absorb knowledge and information from all totally different locations. This isn’t about. Blinders on, you by no means take heed to what anybody says. You’re going to be upskilling. You’re going to be studying new issues as you’re self-trust promoting, however not from this perfectionistic place of, if I get it proper and ideal and do precisely what they are saying, then I’ll make gross sales.
However actually understanding that making gross sales comes from being convicted from trusting your self, which implies making choices. Following by means of, troubleshooting, being keen to get suggestions, being keen to not be overwhelmed while you see issues to be improved. However really then, figuring out these, bettering them, figuring out what’s working, doubling down on that.
That is how I’ve constructed my enterprise. That is how I assist my shoppers construct my enterprise, the one on one shoppers I’ve been working with. That is how, and we speak about it generally in PGSD, but it surely actually is past the scope of PGSD, to be self-trust promoting. Is the subsequent step when you’re taking motion, which is what Perfectionists Getting Shit Completed Is there that can assist you with and also you’ve launched your perfectionism handbrake in that space of enterprise within the productiveness space Then it’s time to go to what’s subsequent which is gross sales.
So I need to speak. I do know i’m similar to chatting away However I need to share about among the particular indicators that you’re self-doubt promoting. So I’ve bought eight of them to share with you. To begin with, you’ve been busy brainstorming necessary enterprise choices for months. Issues like your messaging, your area of interest, your one liner for your enterprise, just like the elevator pitch, what to promote, your pricing, your web site, your web site host, your enterprise title.
You might be consistently in brainstorming mode, researching mode, studying mode. And anytime you attempt to even decide, you simply find yourself second guessing it. Or like two days later, you see another person doing one thing in a different way. Like, possibly I ought to try this as a substitute. And whether or not you’ve began your enterprise and actually just like the one on one teaching I’m doing is for somebody who has already made some gross sales, you’re making gross sales.
They’re sporadic, however you’re making them. They’re not predictable. Such as you need them to be, they’re not what you already know, that you may be making in the case of gross sales, however you’re nonetheless getting caught on a few of these choices. And, usually, those I see essentially the most are the messaging, the area of interest, the one liner.
The following signal is that it takes you an hour to create an Instagram publish and also you typically don’t find yourself posting it in any respect. The following one, you’re feeling responsible for taking day without work to relaxation as a result of try to be determining learn how to make extra gross sales. Your enterprise isn’t the place it ought to be though you’re posting content material and doing many of the proper issues.
Like, you’re feeling like I’m going by means of the motions and the motions aren’t working to create gross sales. And I don’t know why. So after I’m resting, like I shouldn’t even be resting, I should be figuring this out. I don’t need to really feel behind. I need to really feel pleased with myself after I’m resting. I need to really feel pleased with the enterprise.
I need to really feel like I’m really profitable within the enterprise. So when I’m resting, that ought to solely be after I’ve really been making extra gross sales. You additionally dream about outsourcing. There’s quantity 4, you dream about outsourcing gross sales and advertising and marketing to somebody who really is aware of what they’re doing. Quantity 5, you’ve invested in gross sales and advertising and marketing packages, however your gross sales are nonetheless sporadic.
Quantity six, you retain high quality tuning the phrases in your gross sales web page and updating your one liner so that you could lastly articulate what you do and who it’s for. This can be a massive one which I see. And I’ve skilled this myself while you’re like, I simply posting could be a lot simpler. Writing emails can be a lot simpler.
Like I really simply have to know what I’m promoting. And learn how to articulate it, or I really simply have to know who I assist and learn how to articulate it. After which I’ll be capable of determine what to publish. After which I’ll be capable of determine what to say within the electronic mail. After which I’ll be capable of determine what the pricing is.
Like this need for readability that you simply by no means appear to have the ability to get. Prefer it’s simply very, very elusive, however you need it so, so badly. Quantity seven is you’re anxious that hitting your gross sales targets means you’ll be burnt out once more. So that you wrestle to publish persistently, you wrestle to promote, keep motivated, otherwise you wrestle to promote wholeheartedly.
Such as you is perhaps posting persistently and making an attempt to maintain your self motivated, however you aren’t actually promoting Absolutely while you’re exhibiting up in that publish or that electronic mail or nonetheless it’s you promote Since you’re a little bit bit anxious about creating an excessive amount of demand as a result of you’ve gotten burnt out earlier than from having too many individuals that you simply’re serving to or like simply the best way that you simply prefer to Individuals please your shoppers and be sure you’re by no means letting them down And quantity eight is you need to improve your costs or supply one thing new, however you don’t need to let your prospects down down or present prospects.
So you’re feeling such as you’re simply caught between a rock and a tough place. And so in case you establish with any of that, there’s nothing improper with you. And I used to assume like when that was all me. I used to assume there was one thing improper with me as a result of I might see everybody else, particularly like after I was in gross sales packages and advertising and marketing packages, which I’ve carried out quite a lot of, and so they’re very useful.
However after I didn’t have the self-trust promoting component, it simply meant like, I felt like there was one thing improper with me. Like, why is everybody else getting higher outcomes? Or they’re not so exhausted or like they’ll simply get this content material calendar after which they really observe it. Like, why is that? After which I create it and I don’t observe it, or I don’t.
Comply with it for like per week after which I fall off as a result of I’m simply so exhausted or similar to get busy with different issues or like life simply will get busy and I fall off. Like why is that? As a result of I do know I’m good. I do know I’m succesful. I do know I’ve potential. And like, particularly after I’ve carried out packages the place I’m like, I really feel fairly aligned with what’s being taught right here.
Prefer it doesn’t really feel slimy or icky or sleazy or any of that. And but I can’t get myself to do it. And it’s a self-trust promoting. And so one thing that after I’ve been desirous about this and like, I’m simply so excited to be instructing this now after, after so a few years of engaged on this myself, I’ve documented quite a lot of this on the podcast.
I’ve been serving to shoppers with it as properly. However one thing I’ve been desirous about is like, why? Didn’t I be taught self-trust promoting sooner? And why don’t most perfectionists know the way to do this? Like, why is it in a world the place there’s a lot info and so many assets out there, why is it that there are so, so, so, so many individuals So many perfectionists who’re within the self-doubt promoting as a substitute of self-trust promoting and this Data and information that we now have out there to us to assist empower us To make gross sales and like have a neater expertise in enterprise as a result of 20 years in the past There wasn’t all of those free social media platforms the place you’ll be able to market.
There wasn’t all of those software program subscription providers that you’ve the place you’ll be able to simply Like create it. I’m making an attempt to consider various things. It was create an internet site within the click on of a button Just about simply get a template and such as you needed to code all of it your self Or to ship out an electronic mail to a lot of individuals you needed to like actually individually ship it out to them There’s so many assets.
We’ve got so many alternatives And a lot info individuals being like, right here’s actually how I did it. That is my playbook and I’m giving that to you for a worth. Which means you’re gonna be capable of get an unbelievable return on funding for that. Like it doesn’t matter what the value is, it is possible for you to to make extra from it than the value that you simply’re paying me to get this playbook.
Like I figured this out by means of trial and error and I’m giving it to you so you’ll be able to be taught it in two weeks. Like that’s unbelievable. We’re in such an unbelievable time. And why is it that we perfectionists are nonetheless within the self-doubt promoting and never the self-trust promoting? And one factor I’ve come to appreciate Is that the people who find themselves creating these packages, the gross sales and advertising and marketing packages, the place they’re like, right here’s what to do, you exit and simply do it.
They’re individuals who naturally had been within the self-trust promoting. They naturally trusted themselves to make choices, to attempt issues, to be within the trial and error, to place themselves on the market. They’re not frightened of judgment, they’re not scared of constructing errors, they’re not frightened of getting it improper, they’re not frightened of failing.
They’re simply in a position to be like, Oh, I had this concept. I’m going to attempt it. And they also didn’t have to do that work to shift from the self-doubt promoting to the self-trust promoting. In order that they aren’t then instructing it as a part of what they do or they could point out mindset, however they’re not really in a position to educate it in a means that actually lands for a perfectionist.
And so I’ve simply been in quite a lot of trial and error of figuring this out, notably for myself as a perfectionist and like studying, um, mindset work and self teaching all various things from so many various unbelievable locations after which making use of that to my perfectionist mind and likewise studying so many advertising and marketing methods, gross sales methods, teaching so many various sorts of entrepreneurs from so many various industries over the past 5 years that I’ve been teaching and bringing that every one collectively in learn how to promote in a self-trusting means that really is sensible from a strategic viewpoint.
Perspective that isn’t simply once more, like, okay, simply belief your self and you are able to do actually something and it’ll work. What we would like you doing, what self-trust promoting is is a part of the trusting your self is trusting your self to determine the technique that works and having that really play to your strengths.
Your hidden gross sales strengths that you’ve that come naturally to you so that you dismiss them As a result of that might be too simple to only have it’s simple to promote So as a substitute you attempt to get it proper and like do it how everybody else is doing it versus such as you The magic that’s proper beneath your nostril. It’s such a such a perfectionist factor To have unbelievable strengths and never see them and when somebody factors them out to you, you dismiss them You’re similar to no, no, no.
No, I’ve to do it this fashion No, no, no, this particular person stated i’ve bought to be on instagram. Oh, no. No, this particular person stated prefer it’s simply perfectionism 101 Is to have these hidden gross sales strengths And to dismiss them and to truly then find yourself with a advertising and marketing technique which may make sense from a strategic perspective perspective and labored properly for another person, however due to your perfectionism handbrake and your perfectionist mind and your pure strengths and weaknesses that you’ve, you’re mainly constructing enterprise on onerous mode.
Such as you had been making an attempt to make gross sales on onerous mode as a result of as a substitute of really having a method that performs to your strengths, you’ve gotten a method that really highlights your weaknesses and dismisses and disminishes, diminishes, diminishes and ignores the strengths that you’ve. And so that you don’t use them in any respect otherwise you not often use them or while you do use them, you’re like, Oh wait, no, no, no.
However this particular person stated this. And so that you return. To doing what you assume try to be doing versus what you really need to be doing and also you intuitively know Is one thing that might work, however you aren’t in a position to belief your self Sufficient to observe by means of with it for lengthy sufficient to truly get it working So if you’re in self-doubt promoting When you’re within the questioning the second guessing in case you really feel such as you don’t know when the subsequent sale is coming Nevertheless it ought to be coming since you’re posting and also you’re doing the various things and such as you really feel such as you’re doing it proper and also you’re Following by means of together with your plans for essentially the most half You may nonetheless have your perfectionism handbrake coming a little bit bit in the case of Taking motion, however for essentially the most half that’s not your wrestle anymore.
However promoting is You don’t like promoting you don’t really feel such as you’re good at promoting. There’s additionally cash mindset stuff occurring with pricing. You don’t need to improve your costs and let anybody down or not be as accessible as you need to be, which is a crucial worth to you. So is perhaps stuff occurring like that, otherwise you really don’t belief your self with massive sums of cash.
You’re anxious that you simply’re going to spend it and overspend it, or it simply feels actually rattling uncomfortable. And you are feeling unhealthy in case you obtain cash, particularly massive quantities of cash simply for one thing that you simply get pleasure from doing. This is without doubt one of the massive issues for me that after I was an accountant, like, yeah, I ought to be getting paid for that as a result of I wouldn’t be doing that without cost.
However then after I began teaching, I used to be like, however I might and am doing this without cost. So I shouldn’t receives a commission for it as a result of getting paid is compensation for doing one thing you don’t like. Like that was how I thought of cash and what getting paid was about. And in order that meant that I wasn’t getting paid and I wasn’t promoting got here actually simply to me, was actually pure for me to do, however I used to be making an attempt to do all these different issues as a substitute and generate profits in all these different methods.
Pinterest consulting, ghostwriting, these issues had been nonetheless comparatively simple for me, however they weren’t the factor that I wished to be doing. I used to be simply so scared to search out out that I wasn’t nearly as good at teaching as I assumed I might be. It was so scary to promote it. It was a weak act to do this. As a result of what if individuals really see that I’m not as naturally gifted as I feel I’m.
[00:26:04] That’s such an enormous perfectionist concern. It’s so widespread, particularly amongst artists, creators, writers, this concern of like, if I’m really doing the factor I need to be doing, and particularly if I’m then promoting that in a means that feels very easy and aligned for me, then it’s simply going to be essentially the most painful expertise when individuals, I don’t have joyful prospects.
They need a refund. Or they’re leaving hate feedback. And right here I’m in ease and being totally self expressed and other people don’t prefer it. So we have a tendency to finish up promoting issues we don’t even actually need to promote. As in like totally different variations of what we could possibly be doing. We aren’t doing the precise factor we need to be doing oftentimes, or if we’re, we aren’t promoting it within the easiest method that we could possibly be as a result of it feels so uncomfortable to be getting paid properly, to do one thing that simply feels simple and that you simply’d in all probability be keen to do without cost fortunately.
You get pleasure from it. So we overcomplicate the enterprise. So what you may do is like, you want this now fancy gross sales funnel to have the ability to get any gross sales. You’ll want to have it’s a webinar. After which it goes to this electronic mail sequence with this upsell, this downsell, integrating 10 totally different software program platforms to make it work as a result of it feels so uncomfortable to only obtain cash simply and easily for one thing that you simply love doing.
It’s so widespread otherwise you may end up procrastinating on duties such as you really You will get shit carried out However you don’t as a result of then you definately simply get your work carried out rapidly and simply that might be too uncomfortable So as a substitute, you procrastinate, otherwise you spend quite a lot of time on the productive procrastination, so that you is perhaps really working.
However, say for instance, if it’s a gross sales web page, as a substitute of that taking you 2 hours, it takes you 8 hours, or it takes you 14 hours. So that you simply do should work actually lengthy hours. so that you simply do really feel deserving of the cash since you’re working actually onerous and others can say, oh yeah, you’re employed actually onerous. After all you deserve to achieve success.
So there’s all of that as properly. So in my one on one teaching program, we’re going to particularly be working in your cash mindset as properly so that you could obtain quantities of cash for doing issues that come simply to you. You may belief your self with that cash to handle it properly, to not overspend it. When you’ve got any disgrace about your funds as properly, any cash errors, any unhealthy habits, any lower than excellent gross sales outcomes, it’s such a protected house as properly.
That is certainly one of my favourite issues about having the ability to supply this and like even have it, have one thing that I’ve out there that can assist you with this as a result of up till now it’s actually simply been serving to perfectionists launch their perfectionism handbrake round taking motion. As a result of for me, like, that was the very first thing in my enterprise I had to determine.
I couldn’t do that gross sales stuff and this gross sales work with my perfectionism till I used to be really exhibiting up. Till I used to be really posting on my weblog greater than as soon as each three months. However as soon as I had that down, then it was like, okay, and now I’ve to determine learn how to launch my perfectionism hair break round gross sales.
And dealing along with me one on one Signifies that it’s simply such a protected place and house for you In case you are feeling like you’ve gotten disgrace round your funds and the way you’ve been managing cash or any bank card debt or like Something like that Do you’ve gotten a spot? Judgment free i’m by no means gonna decide you Judgment free.
You might have a spot to share about that, to get help with that, to emotionally course of that, to have a plan to get out of that, one that you could really observe. It’s so highly effective and it’s such an enormous piece of it, too. So understanding that there’s a self-trust promoting and transferring out of the self-doubt promoting concurrently, and this work, it’s not onerous to do.
It’s easy and straightforward when you understand how, particularly when you’ve gotten private help and steering all alongside the best way. However in the case of that, it’s additionally having, doing this Cash Mindset work concurrently. Cleansing up, cleansing up your desirous about cash so that you could obtain cash for doing issues which might be simple so that you simply don’t overspend it.
And mismanage it or find yourself in all these totally different disgrace spirals that perfectionists can find yourself in about cash and simply even have Gross sales coming in, extra money in your checking account and trusting your self with that extra money too. That’s so necessary for me for like What I need to contribute to on the planet isn’t similar to you make extra gross sales, however then like that doesn’t really Translate to you having monetary freedom.
I feel a very necessary a part of making extra gross sales Is having that translate throughout to you having the ability to help your loved ones to depend on your self financially to have an important relationship with cash To be a very good steward of your cash You And never being like excellent round cash and like dwelling by the requirements of like, it is best to by no means have debt as a result of in, in enterprise, debt is one thing that’s strategic.
It’s leveraging cash, like paying a little bit bit of cash for extra money so that you could leverage that into one thing else, into extra money, into alternatives, into long term issues that can make you cash. So I’m not saying like, we need to have you ever shopping for into the entire societal beliefs about like what it means to be good with cash.
However like as an entrepreneur, That you’re actually in a position to deal with your cash properly, in a strategic means. I’ve discovered so many classes on that. I like instructing that. And particularly for perfectionists, we actually should do the cash mindset work. otherwise as a result of perfectionists are very liable to disgrace, extremely liable to disgrace.
And likewise the all or nothing mindset can actually play havoc in the case of cash. And in order that simply must be taken under consideration. And so I like sharing about that, instructing about that, supporting about that as properly so that you simply’re making extra money and also you’re holding it. You’re not then simply creating this mess to scrub up behind you.
So I hope it helps to only hear The self-trust promoting, self-doubt promoting. In case you are in that self-doubt promoting, you need to be in self-trust promoting. You need to have the ability to belief your self to have an aligned advertising and marketing technique, a self-trust gross sales technique that really feels good, that performs to your strengths.
You need that cash mindset, I need to invite you to work with me one on one. So samlaurabrown.com/teaching is the place you’ll be able to go to search out out extra and apply. We’ve got a number of spots left, however they’re restricted and they’re filling. So if you’re curious about doing this work, I’m actually excited to offer it.
I can be sharing extra about all of this as properly. Um, On the podcast as a result of that is one thing that I’m going to be persevering with that can assist you with all of the totally different ways in which perfectionism is stopping you from making gross sales in your enterprise and what to do about that. Like the sensible issues to take action that you simply’re not simply following by means of in your plans however you’re following by means of in your plans and people plans are making you cash.
These plans are constructing you a satisfying and worthwhile enterprise. So I’ll hyperlink up within the present notes the place to go to search out out extra and apply. And I feel that’s every little thing that I wished to share. So I’ll depart it right here.
Outro
Okay, so that’s in the present day’s episode. I actually hope you loved it. If you would like my private assist, shifting from self doubt, promoting into self belief promoting in addition to mastery, the opposite components which might be required to have you ever be making extra money in your enterprise. So cash mindset, paying your self like an actual enterprise proprietor. There are such a lot of issues that go into it, and I like guiding shoppers by means of the method of getting out of their very own means in the case of making gross sales, PGSD is all about going from not taking motion to taking motion persistently and sustainably, self belief promoting, and what I do with my one on one teaching shoppers is all about when you find yourself taking motion persistently, or not less than comparatively persistently, you’re not going to be excellent, you’re not a robotic, however you’re exhibiting up, you’re placing effort in, however that isn’t translating to the income targets that you simply need to be attaining. That’s the place this is available in. That’s the place the one on one teaching goes to work like magic. So if that’s you go to samlaurabrown.com/teaching, solely two spots left. Worth is rising as properly on the weekend, so that you need to safe one of many present spots on the present worth. So be sure you go and apply in the present day. I hope you’ve gotten had a stupendous day, and I’ll speak to you within the subsequent episode. You.
