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Grammarly Rebrands as ‘Superhuman’: Reinventing Writing With AI

by Inspirational Matters
October 31, 2025
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For years now, Grammarly has served because the silent writing assistant tucked into your browser, electronic mail shopper or doc editor, plugging in proper the place you’re employed to catch your typos and polish your prose. The device’s ubiquity, throughout browser extensions, Workplace plug-ins and cellular keyboards, has turned it right into a go-to for thousands and thousands who need to talk clearly and confidently.

What’s new now: Grammarly has dropped its outdated id and re-emerged as “Superhuman.” The thought, based on a submit from CEO Shishir Mehrotra, is to remodel its AI instruments into one thing extra sensible—an upgraded model of Grammarly’s capabilities that makes day by day work quicker and extra environment friendly. 

Underneath the brand new Superhuman banner, the corporate is rolling out a set of 4 redesigned merchandise to cowl each nook of recent information work: Grammarly’s trusted writing assistant, Coda’s all-in-one workspace, an clever inbox referred to as Mail and a brand new addition: Superhuman Go.

Not like different AI programs that keep separate out of your day-to-day work, Superhuman sits proper inside it. Constructed on Grammarly’s huge ecosystem and years of digital experience, it’s been cleverly redesigned to know your model and supply even higher assist. 

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Superhuman Go: The AI assistant that is aware of your workflow earlier than you do

Superhuman Go is the plain standout on this new rebrand: an AI assistant constructed to leap in wherever you’re working. It acts like a quiet companion that anticipates what you want earlier than you ask, pulling info from different apps, suggesting subsequent steps and dealing with routine admin. Utilizing a mixture of in-house and third-party AI brokers, it understands your work context, making it much less about correcting errors and extra about liberating up time.

When responding to a key buyer electronic mail, for instance, Go can draw on CRM information to offer account particulars, floor current assist tickets and assist guarantee messages strike the proper tone. The goal is to offer groups full context and constant polish wherever they write.

Go guarantees to ease a lot of the routine preparation and coordination that sometimes consumes time within the office. Earlier than a one-to-one assembly, it may well summarize earlier discussions, flag unfinished duties and spotlight matters nonetheless to cowl. When buyer points come up, Go can robotically compile the related particulars and file a bug report for engineers. And if a web based chat drifts right into a problem-solving session that wants real-time enter, the assistant can determine when members are free and schedule a gathering. 

In explaining the pondering behind the product, Noam Lovinsky, Superhuman’s chief product officer, stated the objective was to construct one thing genuinely helpful. “We constructed Superhuman Go as a result of we consider AI ought to scale back friction, not create it,” he stated. “Whereas different AI instruments ask you to alter how you’re employed, Go learns how you’re employed and meets you there. It’s the distinction between having an AI device you need to keep in mind to make use of and having an AI companion that’s actively working with you.”

The reality is, Superhuman’s shiny new look lands in an already crowded marketplace for all-in-one AI platforms. Over the previous 12 months, almost each main digital device has launched its personal AI suite, following a surge in demand from professionals who’ve moved previous their early doubts and now see actual worth in AI-powered assist. Superhuman’s personal analysis reveals that greater than half of employees at the moment are utilizing AI instruments to spice up productiveness in 2025.

The duty of setting itself aside is one Superhuman has contemplated extensively. After all, loads of platforms already declare to “deliver AI to your workflow,” from Notion and Microsoft 365 to ClickUp and Google Workspace. The distinction, Superhuman argues, is in how deeply its new AI capabilities are embedded. As an alternative of layering sensible options on high of present apps, Superhuman needs its brokers to reside inside them, pulling context robotically, anticipating wants and taking motion with out countless prompting.

Grammarly’s rebrand alerts a much bigger AI ambition

For years, Grammarly helped thousands and thousands write higher, however its title carried limits: small fixes, emails, essays. Superhuman is completely different. It’s a platform designed to maneuver past enhancing into context-aware productiveness, mixing AI into each nook of day by day work.

The broader query for AI within the office is whether or not it may well develop into invisible in one of the best sense: serving to with out demanding consideration. Superhuman’s technique, which mixes context consciousness, predictive actions and cross-application performance, is an try and push that envelope. Quite than including one other interface or forcing employees to adapt to its logic, it seeks to merge with present workflows, anticipating wants earlier than they’re expressed and smoothing over the friction factors that make conventional productiveness instruments cumbersome.

Picture by PeopleImages/Shutterstock

Tags: GrammarlyRebrandsReinventingSuperhumanwriting
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