Are you involved about having sufficient content material to develop on Pinterest?
What if I instructed you that you may truly create 10+ pins from one piece of content material? It’s one thing that I do for Life Targets and my Pinterest Administration shoppers to get them consideration on Pinterest, even after they don’t have lots of of blogs to work with.
On Pinterest, you must ideally publish a number of occasions a day and with that, you’ll want content material to schedule with. We use Tailwind for scheduling to make this as straightforward as potential (get a free month and ghostwriter credit with our referral.)
Pinterest, as a visible search engine, rewards recent and distinctive content material. Somewhat than merely selling your weblog publish with the identical visuals, it’s necessary to strategy it from completely different angles. Whereas retaining constant fonts and branding, range the imagery to attraction to completely different audiences.
To create compelling pins, you’ll be able to leverage varied platforms for Pin template choices. My go-to locations are:
- Canva
- Artistic Market
- Etsy
- Collaborate with designers for unique-to-you pin designs
On this weblog publish, we’ll discover the idea of upcycling your content material on Pinterest and offer you a step-by-step information on how one can create 10 pins from a single weblog publish.
Alright, let’s use an instance for example the way you’d break this down.
Remodeling a Marriage ceremony Photographer Weblog Publish into 10 Pins:
Let’s use a weblog publish titled “10 Secrets and techniques To Having A Memorable ‘First Look’ For Your Marriage ceremony” for example.
1. Seven Pins Utilizing Totally different Pin Templates
Experiment with completely different headlines, call-to-actions, and key phrases for every pin. This lets you current completely different facets of the weblog publish, catering to various pursuits and search queries.
For instance, you may say:
- “10 Methods To Make Your First Look Further Particular”
- “The Finest 10 Methods To Have A Dreamy First Look As Bride And Groom”
- “Make Them Gasp: 10 Secrets and techniques for a Present-Stopping ‘First Look’ on Your Massive Day”
- “Make it Unforgettable: 10 Secrets and techniques to a Heartwarming and Emotional ‘First Look’”
- “10 Secrets and techniques to a Image-Good ‘First Look’ on Your Marriage ceremony Day”
- “10 Suggestions for a Memorable ‘First Look’ that Displays Your Love Story”
This offers you alternatives to A/B take a look at with completely different types and headlines to see what works finest. And you need to use ChatGPT to create new headline concepts for you, to avoid wasting much more time!
Embrace 1-3 of those variations in your weblog publish to incentivize folks to share it themselves! See beneath for my instance of this.
2. Two Pins Highlighting Key Factors
Create two pins that checklist 5 of the ten suggestions mentioned within the weblog publish.
Alternatively, choose a share-worthy quote or tip and design a pin round it to entice customers to click on and discover additional.
Contemplate these choices a technique to get extra saves. These pins gained’t drive as many clickthroughs, since you’re giving the data away within the publish. Make sure you add a call-to-action to encourage them to go to your web site.
These are nonetheless tremendous helpful as a result of they have a tendency to get essentially the most saves and might help you get a lift of engagement which helps your Pinterest account develop.
3. One Carousel Model Publish or Video
Craft a Pin carousel that showcases all ten suggestions from the article, dedicating every slide to a unique tip with particulars from the weblog publish. This participating format permits customers to swipe by means of and uncover helpful data.
Bonus Choices for Extra Content material:
In the event you’re seeking to take your Pinterest sport to the subsequent degree, contemplate these extra content material creation concepts:
Convert your weblog publish right into a video. Incorporate related imagery out of your photoshoots and hyperlink again to the weblog publish, encouraging customers to study extra.
You may then repurpose that content material throughout different social media platforms like Instagram Reels to increase your attain. Share snippets, suggestions, or statistics from the publish and direct your viewers to Pinterest for the complete particulars.
With these methods in place, you’ll be able to rework a single weblog publish right into a bunch of viral-worthy pins that entice your ideally suited viewers, drive site visitors to your web site, and finally get you extra leads and gross sales in your online business.
Keep in mind, the magic lies in repurposing your content material in artistic and visually interesting methods. By profiting from Pinterest’s platform options, you may make your content material go additional and attain a wider viewers.
In the event you’re on the lookout for extra steerage or personalised help with Pinterest administration and technique, don’t hesitate to attain out. Let’s chat and unlock the complete potential of your Pinterest advertising and marketing efforts!
It feels a little bit meta to say this, however pin this for later 😉:
