For rising life science corporations, small advertising and marketing departments are sometimes tasked with creating and managing web sites, creating technical and gross sales collateral, managing digital campaigns, planning and executing conferences, managing public and buyer relations, and extra. Figuring out the way to prioritize to reduce spending and maximize objectives will be an intimidating problem.
On this webinar, we’ll stroll by a step-by-step information that can assist you outline your objectives, establish an important advertising and marketing actions, decide ballpark estimates on your plan, and set expectations along with your firm’s management to make sure you execute in accordance with plan.
Key Takeaways
On this webinar, you’ll study to:
- Higher outline your advertising and marketing objectives (ie. thought management vs model consciousness vs lead era)
- Translate gross sales objectives into advertising and marketing Key Efficiency Indicators (KPIs)
- Prioritize the advertising and marketing actions which can be almost definitely to attain your objectives
- Set life like advertising and marketing and advert budgets
- Report on advertising and marketing efficiency relative to objectives and funds
