HubSpot’s Sustainable Occasions Playbook is now obtainable for gratis.
HubSpot’s tradition is on the coronary heart of our potential to assist clients develop higher and thrive as an progressive, resilient enterprise. We all know that we are able to solely lead within the age of AI if we keep linked to one another. In-person conferences and occasions are an enormous a part of that. They spark creativity and forge priceless relationships.
However we additionally prize sustainability. And with 70 p.c of our folks working from dwelling, face-to-face connection comes at a value – significantly by way of waste and carbon emissions.
So how can we stability connection and sustainability?
By being intentional and knowledgeable after we design, plan and run occasions.
That’s the place the Sustainable Occasions Playbook is available in. Whether or not you’re accommodating 13,000 folks at an occasion like INBOUND or six leaders at an offsite, the Playbook has you coated.
Why It Issues
Sustainable occasions are good for the planet and good for enterprise. By embedding sustainability into our conferences, we:
Collectively, these advantages create a ripple impact that extends far past any single occasion.
Making Occasions Extra Sustainable at HubSpot
Over the previous three years, we’ve taken vital steps to embed sustainability into the way in which we ship occasions:
- Deciding on sustainable venues: We prioritize venues with robust environmental credentials, similar to renewable power use, water conservation, and waste diversion packages. At INBOUND, for instance, our venue companion used renewable power, together with photo voltaic panels, and improved the power efficiency of the venue.
- Partaking suppliers early: From resort suppliers to manufacturing companions, we deliver sustainability to the highest of the agenda from the beginning. We set clear standards for suppliers, making certain alignment with HubSpot’s local weather objectives. For instance, we work intently with our stage fabrication suppliers, one among our largest contributors to occasion emissions, to measure their product carbon footprint and discover methods to scale back it.
- Measuring carbon emissions: We monitor event-related emissions to determine high-impact areas, together with bought items and providers. This data-driven strategy helps us interact contractors and suppliers on focused alternatives to chop emissions.
- Meals and beverage selections: Throughout in-house occasions, we’ve lowered single-use plastics, sourced regionally, and added extra plant-forward choices, contributing to decrease emissions and more healthy selections for attendees.
- Group influence: Wherever attainable, we supply from native companies, making certain the advantages of our occasions lengthen past attendees to the encircling neighborhood.
These efforts display that small adjustments, scaled throughout tons of of occasions, could make an enormous distinction—and we wish to share what we’ve discovered.
Scaling Our Impression: The Sustainable Occasions Playbook
The Sustainable Occasions Playbook is a sensible information designed to assist anybody plan greener occasions of any measurement. The Playbook consists of steerage on:
- Deciding on greener venues.
- Partnering with distributors who share sustainability values.
- Lowering meals waste and decreasing emissions by means of smarter menu design.
- Prioritizing digital, reusable, and recyclable supplies.
- Weaving sustainability into the attendee expertise in easy, participating methods.
And right here’s one of the best half: we’re making the Playbook obtainable for gratis. By sharing it publicly, we hope our clients, companions, and friends could make their very own occasions extra sustainable.
Innovating With AI: The Sustainable Occasions Assistant
To make sustainability easy and actionable, we’ve additionally developed an inside AI-powered Sustainable Occasions Assistant. This digital co-pilot helps us plan with confidence by providing:
- Tailor-made sustainability suggestions based mostly on occasion kind and measurement.
- Suggestions for native and sustainable caterers and suppliers.
- Carbon influence insights for journey and meals selections, with discount methods.
- Communication templates to focus on sustainability efforts to attendees.
- Fast solutions to questions like “What’s essentially the most sustainable swag possibility?” or “How do I run a zero-waste networking break?”
Wanting Forward
Occasions deliver folks collectively in highly effective methods. At HubSpot, we’re dedicated to making sure that the way in which we collect helps a more healthy planet and stronger communities. From large-scale conferences like INBOUND to native workforce offsites, we’re proving that each occasion is a chance to make a optimistic distinction.
And by sharing our Sustainable Occasions Playbook brazenly, we invite others to affix us. As a result of in terms of sustainability, the extra companies that act, the larger our collective influence.
