Do you know that, by the tip of this week, one-third of web customers* could have watched a tutorial or how-to video? Whether or not you’re constructing your experience in cooking, crocheting, coding, or Buyer Success, YouTube is now the place to stage up.
The one downside is figuring out the place to begin—so we’re right here to assist. Let’s discover 5 of the perfect Buyer Success YouTube channels for studying how one can combat churn, perceive business traits, and place your self for skilled success in CS.
1: SuccessHACKER
SuccessHACKER is a CS advisory agency with a mission to encourage, educate and empower the individuals who energy the CS financial system. On their YouTube channel, you’ll discover all the pieces from fast bites of recommendation to in-depth discussions with CS leaders.
“Buyer Success managers are starting to appreciate there isn’t a ‘straightforward’ button,” says the SuccessCOACHING group, the coaching arm of SuccessHACKER. “Delivering success… begins with the power and information of the people accountable for delivering it.”
Begin with:
CSM Mastermind: Sharing Buyer Suggestions Successfully
CSM Mastermind: Dealing with Excessive-Threat Prospects and Stopping Churn
Moments of Fact (playlist): Centered, impactful CS recommendation from leaders.
2: CSM Follow
A consulting agency that focuses on serving to tech and companies organizations optimize their CS effectiveness, CSM Follow gives an encyclopedic CS YouTube channel overlaying all the pieces from the fundamentals of CS to deep dives into KPIs.
Throughout greater than 30 playlists, you’ll uncover all the pieces you must learn about upsell, launching CS, buyer coaching, CS careers, buyer worth administration, retention and renewals, buyer journey maps, well being scores, segmentation, QBRs and far more.
Begin with:
Turning into Buyer-Centric (playlist): champion CS inside your group.
Scaling Buyer Success (playlist): Working smarter to scale by automation and knowledge.
Buyer Success Profession (playlist): Ideas for getting employed, then hiring your personal group.
Associated: Are you questioning what’s subsequent in your CS profession? We’ll provide help to discover your path to success.
3: Successful by Design
Recognized for his or her scientific, data-driven method to playbook and course of design, coaching, and training, Successful By Design is an company with an extended monitor report of advising CS, gross sales and advertising groups at high-growth SaaS firms.
Go to their YouTube channel for CS insights centered on recurring income era, the position of CS inside firms and the newest strategy-shaping business traits. We additionally love their bite-sized CS expertise movies that deal with frequent challenges for CSMs.
Buyer Success expertise (playlist): Fast ideas and finest practices for CSMs on the bottom
Buyer Success Talks (playlist): Weekly discussions on the newest traits with CS leaders
How Buyer Success has Modified: CS leaders focus on our business’s previous and future
4: Blake Morgan
A keynote speaker, enterprise creator and host of “The Fashionable Buyer Podcast,” Blake Morgan approaches CS from a buyer expertise perspective—making this the most effective CS YouTube channels for studying to see issues by your buyer’s eyes.
“Buyer expertise considers all the pieces the shopper goes by,’ says Blake. “It’s all the pieces the shopper touches, tastes, smells, hears, sees all through the expertise with the model.” Try her channel to see how this method results in progressive concepts for buyer engagement, digital transformation, and customer-centric management.
Begin with:
Buyer Expertise Metrics Will Enhance Your Firm’s Efficiency
What’s a Chatbot and Why It’s Vital for Buyer Expertise
5: ChurnZero
ChurnZero—that’s us!—is the CS firm devoted to serving to you retain your clients profitable, scale back churn, drive adoption and enhance web income retention.
In addition to a platform, we’re a accomplice too—an method that extends to our YouTube channel, the place you’ll discover ideas, ways and recommendation from our group, our clients and CS leaders throughout the business.
Begin with:
have extra strategic buyer conversations (with Bob London)
Crash Course in Buyer Success and SaaS Metrics (with Dave Kellogg)
CS Operations: Methods, Ways & Targets (RYG Management Hour)
However wait: there’s extra (on-line training)
YouTube’s platform and format isn’t for everybody. In case you have a unique studying type—or need to complement your YouTube studying with totally different codecs—attempt these assets, too.
The highest LinkedIn Studying programs for Buyer Success
The highest 5 Udemy programs for Buyer Success
The highest ten Buyer Success blogs to bookmark and begin studying
*Supply: HootSuite
