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Home Positivity

Smartphone Free Childhood: ‘Immediately we had been within the eye of the storm’

by Inspirational Matters
September 10, 2025
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With smartphones a near-constant presence in kids’s lives, one grassroots motion is pushing again – with outstanding power. Smartphone Free Childhood started with a dialog between two mother and father and has exploded right into a nationwide marketing campaign that’s captured headlines, impressed faculty reforms and signed up tens of 1000’s of households

When the historical past of social change campaigns of the early twenty first century is written, it’s positive to incorporate Smartphone Free Childhood (SFC). In a bit over a yr, a rare motion has sprung from the grassroots, based mostly on the precept that “childhood’s too brief to be spent on a smartphone”.

It’s signed up lots of of 1000’s of fogeys, reached thousands and thousands extra, secured the assist of everybody from actor Benedict Cumberbatch and Adolescence author Jack Thorne, to a clutch of MPs, and helped encourage all the things from adjustments at school insurance policies to the event of a brand new ‘childhood-friendly’ telephone. At its coronary heart, a easy suggestion: delay getting your little one a telephone till they’re 14, and entry to social media till the age of 16. Give younger minds an opportunity to develop free from the tyranny of the algorithms which, to place it mildly, have hardly been designed with their welfare in thoughts.

And it began with an informal dialog throughout a playdate. Two moms of eight-year-old women from the identical faculty yr, chatting. And up popped the topic of telephones. No, stated one, she hadn’t purchased her little one a telephone but, as a result of she hadn’t requested for one. However when she did, nicely, she supposed she would …

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It was a easy sufficient remark, however one which sparked into life a smouldering concern within the different mum, journalist and editor Daisy Greenwell, previously of The Occasions and likewise Optimistic Information. “Like everybody, I’d seen the proof concerning the influence smartphones can have on psychological well being. I’d recognized that youngsters in [my daughter’s] yr had been beginning to get them, and I realised it was going to be a slippery slope – each little one would wish to have one, for worry of being unnoticed.”

Statistics present simply how far down that slope we’ve already slid. Within the UK, 89% of 12-year-olds now personal a telephone – as do 1 / 4 of youngsters between 5 and 7. On common, they get their first telephone at simply 9 years outdated.

And for ‘telephone’, lately, you may just about learn smartphone – an open door to the entire vast world, just about unfiltered, in your little one to step by means of. The thought that her daughter stood on that threshold despatched shockwaves by means of Greenwell. “I assumed: ‘My God, that is about to occur, and nothing’s been executed about it!’ It lit a hearth below me.”

Smartphone Free Childhood (SFC) has helped encourage all the things from adjustments at school insurance policies to the event of a brand new ‘childhood-friendly’ telephone

She wasn’t alone. The previous few years have seen a mounting wave of fear over what the tech is doing to childhood. As Greenwell writes on the SFC web site: “Express, violent and excessive content material is only some clicks away … As soon as kids see this stuff, they’ll by no means be unseen.”

And there’s extra: “the typical teen now receives over 200 notifications a day … making it tougher to focus on faculty work, hobbies or real- life friendships. Fixed distraction is the brand new regular.”

Add to that the ability of the algorithms, feeding content material that’s designed to maintain customers their telephone (as a result of that’s, in any case, how tech firms make their cash). Then there are the grim experiences of ‘sextortion’ and of youngsters being groomed, and worse, by strangers, when sat within the supposed security of their bedrooms at residence.

Put all of it collectively, and it’s no shock, maybe, that charges of teenage nervousness and melancholy have skyrocketed since round 2010, when smartphones grew to become the norm.

Within the UK, 89% of 12-year-olds now personal a telephone – as do 1 / 4 of youngsters between 5 and 7. On common, they get their first telephone at simply 9 years outdated

Alarm calls in books like Jonathan Haidt’s The Anxious Technology, and Kaitlyn Regehr’s Smartphone Nation [see page 36] are echoed by these engaged on childhood’s frontline. Folks like Peter Cosgrove, a US paediatrician specialising in emergency drugs. Now based mostly on the Royal Belfast Hospital for Sick Kids, he’s seen a surge in psychological well being crises on each side of the Atlantic – and, he says, it correlates all too clearly with the arrival of the smartphone. Now a medical adviser to SFC, he was struck by how shortly the youngsters in his care improved when their telephones had been taken away.

It’s truthful to say that there’s been pushback from some teachers to the concept smartphones are the basis of all evil, arguing that, whereas there could also be correlation between their creation and an increase in teenage malaise, there’s no nailed-on causation: smartphones, they argue, usually are not a smoking gun.

However Cosgrove, together with Haidt and others, is adamant that the proof stacks up. “It’s been nicely confirmed … throughout a number of research and nations that there’s a direct linear correlation between childhood melancholy and the longer they use their smartphone and/or social media.”

We would like youngsters to develop up assured utilizing expertise, not depending on it. We imagine in giving youngsters extra time to be youngsters earlier than they’re all the time related. SFC is about stability, not banning

That will have come as no shock to Tom Beveridge. As headteacher of Alderbrook secondary faculty in Solihull, West Midlands, he’d seen at first hand what occurs when mobiles invade the school rooms and corridors. Bullying, abuse, risk-taking behaviour, pupils sending specific pictures, mates falling out, a rising wave of psychological well being crises … in so many circumstances, he says, “there’s a hyperlink again to smartphones”. They problem the fundamentals of protecting kids protected, he says. “College leaders who’re actually good at placing boundaries for youngsters in the actual world, had been discovering it inconceivable within the on-line one.”

And in amongst this maelstrom of concern, one mum, Greenwell, in a quiet Suffolk village, feeling that “we’ve been left to determine this out alone. There’s no roadmap. No NHS steering. No authorities coverage. Simply households in all places making an attempt to do their greatest, up in opposition to essentially the most highly effective and persuasive firms on the planet.”

Her preliminary response was a typical father or mother’s go-to: a WhatsApp group (sarcastically), arrange along with her good friend and fellow mom, Clare Fernyhough, aimed toward mother and father who would possibly share their issues and resolve to delay giving their little one a telephone. “It was simply the 2 of us to start out with,” Greenwell remembers, “then a 3rd joined.”

Hardly a mass motion …

However over the following few days, that fireplace in her continued to smoulder, till one night, it burst into life. Her husband and SFC co-founder Joe Ryrie remembers: “I used to be cooking dinner, and Daisy was like: ‘I’ve to go and submit about this now!’ So I stated: ‘OK – go for it.’”

On the coronary heart of the marketing campaign is an easy suggestion: delay getting your little one a telephone till they’re 14, and entry to social media till the age of 16

Greenwell takes up the story. “So I wrote this Instagram submit” – in impact a short manifesto for what grew to become SFC, partially impressed by different nascent campaigns in Spain, and inspiring individuals to affix the WhatsApp group. “Then we had some mates over, and I didn’t have a look at my telephone once more the entire night.”

By the point she did a number of hours later, what she noticed was to alter her and her husband’s life. “Immediately, the group was filled with random individuals from all around the nation.”

“And the Instagram submit had gone completely wild,” provides Ryrie.

Over the following few days, issues grew to become wilder nonetheless. The WhatsApp group hit its ceiling of 1,000 members, so new teams began. “Inside a few weeks, each county in Britain had them,” says Greenwell. Folks had been getting in contact, asking for recommendation, providing to assist. “All these questions had been popping up,” remembers Ryrie, “and other people had been anticipating us to have solutions.”

“I’ve by no means skilled something prefer it,” says Greenwell. “Despite the fact that we had been sat in our home in Suffolk, abruptly we had been within the eye of the storm.” She turns to Ryrie: “I keep in mind you saying: ‘It seems like a magical and terrifying twister has simply come into our kitchen.’”

As director of a branding company, Ryrie provides: “I’ve been concerned in fairly a number of startups, a few of them have been fairly profitable, however by no means earlier than have I felt something like that form of vitality and momentum. There was a lot demand, it had struck such a nerve. I assumed: ‘If this was a enterprise, there’d be this enormous market alternative, as a result of we had hit on one thing that everybody desires, however nobody has.’”

Pulled by function

It was resolution time. Do they go along with this momentum or let it slide? Excited about the smartphone future which may lie in wait for his or her three kids, they didn’t debate for lengthy. Ryrie began to wean himself off his branding company, Greenwell gave in her discover at Optimistic Information, they usually threw themselves into making SFC a actuality.

A few mates got here on board, Ryrie drew on his expertise and a few of his colleagues at his company, and, as if typically the best way with an concept whose time has come, some preliminary funding materialised, on this case care of the Tenacious Awards, a challenge that gives funding and mentoring to campaigners and journalists. Additional donations from personal sources adopted.

Quick-forward simply over a yr, and SFC has a workforce of six, together with its founders – however punches approach above its weight due to 1000’s of supporters and volunteers. At its coronary heart is the Dad or mum Pact – now signed by 140,000 households “on each continent other than Antarctica” – which permits them to decide to the ‘no smartphone till 14 / no social media till 16’ stance, and encourage their youngsters’ faculties to do the identical. As Ryrie places it, that is all about individuals “getting into their energy as residents and saying: ‘I’m really going to do one thing right here; I’m going to place my hand up and make a distinction.’”

Mom-of-three and SFC co-founder Daisy Greenwell with the household’s cat, Quincy

And the advantages could be surprisingly private. “We’ve had individuals saying that this has been a life-changing expertise – essentially the most profound factor they’ve ever executed,” says Ryrie. Greenwell provides: “I’ve had numerous messages saying: ‘I’m crying simply seeing that this marketing campaign exists … that I could be seen and heard.’”

SFC more and more works with faculties like Alderbrook, which is framing its personal coverage. After consulting with mother and father, says Beveridge, they’ve launched a voluntary hand-in scheme, beginning with its youngest (yr 7) college students, who now give up their telephones initially of the day. The distinction is palpable, he says. “As a substitute of the canteen [at breakfast club] being full of scholars on their telephones, it’s a extremely pretty environment of youngsters speaking and having amusing with their mates.”

I’ve by no means skilled something prefer it. I keep in mind Joe saying: ‘It seems like a magical and terrifying twister has simply come into our kitchen’

Emboldened by the expertise, and with the just about common backing of fogeys, the varsity is planning to make the hand-in obligatory and “roll it up”, yr on yr – in order that finally it’s going to cowl the entire faculty. Intriguingly, provides Beveridge, quite a few older kids are saying that they want this coverage had been in place once they had been youthful.

With Beveridge, backed by SFC, because the driving power, 68 of the 80 faculties inside the space have dedicated to related steps, “and I’m engaged on the remaining”.

Everybody interviewed for this text is fast to insist that they’re not ‘anti-tech’ and even anti-smartphone. No matter their downsides, smartphones are right here to remain – and SFC isn’t waging a tradition struggle on them, says Ryrie. The workforce has even been speaking to smartphone maker HMD, proprietor of the Nokia model, which largely because of this is now creating a child-friendly system. It can enable entry to important info, with out opening the gates to social media.

The motion’s Dad or mum Pact has been signed by over 140,000 households ‘on each continent other than Antarctica’ and permits them to decide to the ‘no smartphone till 14 / no social media till 16’ stance, and encourages their youngsters’ faculties to do the identical

In the meantime, says Ryrie, numerous media protection on SFC nonetheless tends in the direction of the: “‘Meet the mother and father who wish to ban smartphones’ angle – and we’ve by no means stated that. Tech isn’t the enemy, it’s how we use it that issues. We would like youngsters to develop up assured utilizing expertise, not depending on it. That’s why we imagine in constructing digital expertise progressively and deliberately, and giving youngsters extra time to be youngsters earlier than they’re all the time related. SFC is about stability, not banning.”

That stated, they’d prefer to see some authorized shifts, similar to elevating the age of digital consent – which permits firms to reap knowledge and so develop algorithms particularly to focus on the customers – from 13 years at the moment, as much as 16. And so they’re watching with curiosity governments elsewhere, such because the Australian authorities, which is about to ban social media for under-16s.

And within the UK? Ryrie remembers working into Peter Kyle, secretary of state for science, innovation and expertise, at an SFC occasion in Sussex, the place he was the native MP. So did you buttonhole him? Sure, solutions Ryrie, however “he did a superb job of very articulately saying little or no, in that approach politicians can do”.

As SFC features floor, it’s onerous to think about, that, even for seasoned politicians, articulate nothingness will probably be an choice for lengthy.

Images: Eleanor Church 

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