On this episode, I’m debriefing the April 2025 PGSD launch and strolling you thru precisely how I processed a disappointing consequence with out making it imply one thing about me, this system or my capability to promote.
This isn’t a “what went improper” breakdown from a spot of blame. It’s a real-time have a look at how I led myself by way of a launch that didn’t hit its objectives with out spiralling into disgrace, burning all the things down or shedding momentum.
Within the episode I’m sharing:
- What emotional regulation truly seems to be like when the numbers don’t meet your expectations
- How one can inform the distinction between what wants tweaking vs what’s already working
- Why success doesn’t require excellent outcomes each time (and the way I’ve realized to belief that)
- The thought processes that saved me grounded so I might take clear, calm subsequent steps
Whether or not you’re nonetheless engaged on exhibiting up constantly otherwise you’re refining your gross sales course of, this episode will enable you to keep out of the disgrace spiral and maintain constructing your enterprise in a manner that’s sustainable, strategic and self-trusting.
Should you’ve ever had a launch flop or a consequence that didn’t replicate your effort – this episode is for you.
Be part of Perfectionists Getting Shit Executed (aka PGSD): Inside Perfectionists Getting Shit Executed (aka PGSD) you’ll grasp our easy, confirmed course of for getting shit executed with out burning out so you possibly can lastly get your enterprise off the bottom. Our subsequent opening begins on 18 July for one week solely. To search out out extra and be a part of the waitlist right this moment go to samlaurabrown.com/pgsd.
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FULL EPISODE TRANSCRIPT
Introduction
Hello, and welcome to a different episode of The Perfectionism Challenge. A podcast filled with perfectionism recommendation for entrepreneurs. My title is Sam Laura Brown, I assist entrepreneurs launch their perfectionism handbrake, to allow them to get out of their very own manner and construct a satisfying and worthwhile enterprise. I’m the founding father of the Perfectionists Getting Shit Executed group teaching program, which is in any other case referred to as PGSD. And for much more perfectionism recommendation that will help you with your enterprise, you possibly can observe me on Instagram @perfectionismproject.
Sam Laura Brown (Intro to the episode)
Sam, Hello and welcome to a different episode of The perfectionism venture, a podcast filled with perfectionism recommendation for entrepreneurs. My title is Sam. Laura Brown. I assist entrepreneurs launch a perfectionism handbrake to allow them to get out of their very own manner and construct a satisfying and worthwhile enterprise. I’m the founding father of the perfectionist getting shit executed group teaching program, which is in any other case referred to as PGSD, and for much more perfectionism recommendation that will help you with your enterprise, you possibly can observe me on Instagram @perfectionismproject.
I couldn’t be extra excited than to be sharing right this moment’s episode with you. So this episode is a debrief of the launch that we did for my program, perfectionist getting shit executed in April 2025. So a few months in the past, on the time that I’m recording this introduction, and I really like sharing the behind the scenes, me processing my ideas, me within the expertise of rising my enterprise as a perfectionist entrepreneur, as a result of there are such a lot of classes that come from that, plus it’s all the time my favourite form of content material to devour whenever you’re not having somebody educate at you, however you’re truly attending to see them embody what they’re instructing and listen to them undergo it in their very own methods.
So with this launch, there may be a lot that you just’ll be capable to take from this, however I simply wish to give some context so I’ve acoaching enterprise. You don’t have to have a training enterprise to get loads from this. It’s not likely concerning the launch technique or something like that. That is actually about promoting as a perfectionist entrepreneur, rising your enterprise as a perfectionist entrepreneur, being out of your individual manner, and in addition, notably with this launch debrief, it’s about find out how to be emotionally regulated when you’re not experiencing the outcomes that you just wish to expertise, and find out how to take classes from that in a manner that empowers you with out making your self improper for having the consequence you had, and on the identical time nonetheless having the ability to take out what did work, so you possibly can maintain doing that and what didn’t work, so you possibly can truly clear up for it. But when now we have disgrace in there, self judgment, self blame. We are inclined to have loads of insights of like, properly, subsequent time I ought to do that and that, after which we don’t implement it.
So with this debrief, it’s actually me demonstrating all of these issues, find out how to be emotionally regulated, find out how to expertise a consequence that isn’t the consequence you wished, however what to really do with it whenever you get it, and find out how to not have that spin you out like after I first began my enterprise. If I had an expertise like this that I speak about on this episode, I might have, and I did, spin out in, like a disgrace spiral for six weeks, months at a time, I might simply discover it so laborious to get well fromexperiencing a failure by way of outcomes, and now, like simply with this, having the ability to document the day after we end the open cart, to have the ability to document and be in such a grounded place and in such an emotionally regulated place, in order that I’vebeen capable of implement the insights from this launch. It simply to me, like this, debrief is such a superb embodiment of that. There are such a lot of totally different rules as properly that I speak about inside this episode that relate to each perfectionist getting shit executed and in addition what I educate as properly to my one on one, teaching purchasers with self belief, promoting. So there are bits and items for each folks if productiveness is your largest situation.
So sometimes, what occurs for perfectionist entrepreneurs with perfectionism and constructing a enterprise is the primary hurdle to beat is productiveness, due to perfectionism and fears that you just may need round visibility, being seen being profitable, being seen to fail, and all of these issues. A whole lot of occasions, perfectionist entrepreneurs could have a extremely laborious time taking motion constantly with out burning out. So PGSD, teaches you precisely how to do this in a manner that works in your perfectionist mind as a substitute of towards it. After which the factor to do after that’s discover ways to have your motion convert reliably to gross sales in a manner that’s aligned with you and your values and your private life as properly, that you just’re not burning your self out to make gross sales. You’re not promoting your soul to make gross sales, however you’ll be able to make gross sales due to the folks I assist are people who find themselves promoting one thing, whether or not it’s a bodily product, whether or not it’s a service, they’re promoting one thing that advantages different folks. And so we wish to have you ever promoting and we wish to have you ever having a enterprise that’s profitable and feels profitable.
So a few of the rules I’m speaking about inside this episode relate to that. Among the rules I’m speaking about inside this episode relate to PGSD. And I believe finally, only for perfectionist entrepreneurs, it’s so necessary to discover ways to be emotionally regulated by way of an expertise of failure, and I hope that by me demonstrating that and embodying that, it helps you to do the identical. After which I invite you, after all, to affix PGSD to discover ways to do this. And in case you’re have already got overcome, and perhaps you’ve been in PGSD earlier than, you may have overcome that productiveness hurdle, you’re now capable of take motion. Query that I invite you after I subsequent open my one on one teaching to enroll and work with me to do the subsequent stage of labor with regards to promoting and self belief promoting, as a result of having the ability to navigate the ups and downs of enterprise is crucial. And I simply love additionally sharing outcomes like this that now we have with this launch publicly on my podcast, as a result of so many individuals, in the event that they do doc issues, they solely doc issues going properly, and share issues going properly. And we form of find yourself within the entrepreneurial house with this distorted view of entrepreneurship and that it is best to simply have success after success after success.
And I’ve so many buddies that I’ve met by way of having a enterprise which have all ranges of enterprise, seven determine companies, a number of seven determine companies, six determine companies from all totally different levels. Everybody has the ups and downs, and I do know myself after I was on this perception of prefer it ought to simply be up and up, like your income ought to simply enhance 12 months after 12 months after 12 months, and if not, you’re a whole failure. When now we have that form of distorted view of entrepreneurship, it could actually have us stop once we’re truly doing rather well and having a really regular expertise. In order all the time, like, I do that loads inside PGSD and with my one on one purchasers as properly. Like having regular experiences, normalized is so necessary as a result of it’s going to cease you from unnecessarily quitting or going right into a disgrace spiral, such as you truly simply have to know that sure issues are regular in entrepreneurship, and that may cease you from turning your perfectionism handbrake on to be like, Oh, truly, everybody has like, between these highs, everybody has the lows by way of outcomes, issues not going to plan. And it’s so, so so, so necessary to simply have that mannequin. So I hope that this episode additionally helps on that entrance.
And I don’t suppose I’ll say an excessive amount of extra, besides that this episode that you just’re going to be listening to this debrief, was one which I recorded for my crew and only for our inside podcast that now we have for me to speak issues. So I hear again most of it like I’ve minimize out the tip bit the place I’m simply sharing like updates of like particular issues we have to do, that’s simply very like operational and logistical, however I’ve shared the general debrief on what labored properly, what didn’t work, and what to do in a different way, however a little bit of context as properly for this launch. So I’ve a training program that I promote and that I created that has had so many individuals rework their enterprise of their life, and so we’re promoting that after I say a launch, it’s not that it’s open for the primary time, however we do solely open it periodically. So this was a gap of this system, and we had a podcast sequence exit. You’ll be able to scroll again and see it on the podcast. We had a 5 half podcast sequence. We have now emails that exit to our e-mail subscribers. We have now Instagram posts. It’s a quite simple launch course of. It’s one which I do know converts. It’s been confirmed to transform very properly for me and my enterprise and the way I do issues, and so that you’ll hear me speak about that on this episode as properly, as a result of this launch didn’t have the consequence that we wished, and but it wasn’t an issue with the precise launch itself, essentially.
There are some things to be tweaked, however it was truly one thing that wasn’t through the launch interval that brought about the consequence that we had for this launch. So I hope you take pleasure in listening to this episode, and in addition I simply wish to rapidly point out as properly, that is the roughly fifteenth time that now we have opened PGSD for enrollment. I created this system in 2019 it has been by way of many iterations and evolution since then, however it’s been in a really comparable type to how it’s now, since about 2021 so I’ve loads of expertise with promoting PGSD, and I believe similar to additionally exemplifying that, simply because we had the consequence we had for this launch, it doesn’t imply there’s one thing improper with this system. It doesn’t imply that it doesn’t create outcomes. It doesn’t imply now we have to fully change how we do the launches. The way in which that we do the launches are a part of self belief, promoting and having a quite simple course of that aligns with you and your strengths and your values and the way you want doing issues.
And it’s been confirmed to work for us time and time once more. So as a substitute of the perfectionist factor, of like, I have to scrap all the things, rebuild it from scratch, and like, I’ve been in that headspace earlier than. It isn’t a enjoyable place to be, neither is it a productive place to be. So as a substitute of being in that, it’s like truly, I do know these issues work rather well, and I do know the launch is working properly too. There’s simply a few issues to tweak so we will get the outcomes to the place they wish to be. However what I’m sharing on this episode is me at a sophisticated place with promoting, speaking concerning the classes that I’ve realized. So in case you are opening one thing for the primary time, in case you are new in your entrepreneurial journey, I’ve been making a number of six figures for no less than 5 years now in my enterprise, and I’m coping with a sure stage of drawback. So I simply wish to point out that simply since you hear me saying that one thing is an issue. Precedence for me to work on. That doesn’t imply that it’s your precedence so that you can work on proper now.
And that is why, inside PGSD, one of many issues we educate you find out how to do is establish the needle transfer is for your enterprise and to really observe by way of with them, utilizing your momentum venture and energy planning and clear relaxation that actually assist you to take motion with out burning out by getting a perfectionist mindset working for you rather than towards you. So that you must know your individual needle movers for your enterprise, and they’re distinctive to your enterprise. This is the reason it may be so dangerous once we with our perfectionist mind, are what everybody else is doing of their enterprise, what everybody else is specializing in, after which as a substitute of actually figuring out the choice making processes or the ideas and like, Okay, I’m going to take that. We are saying I have to make the identical resolution they made, though they’re in a really totally different place, or engaged on various things and having totally different priorities based mostly on the place their enterprise is. We are saying I have to make the identical resolution they made, and we use it towards ourselves, after which we take ourselves off the trail of success by having another person’s needle mover change into our personal, as a result of we predict they know higher, and we don’t belief ourselves to know our personal needle movers.
In order that’s a serious focus inside PGSD, as a result of it’s so important to constructing a profitable enterprise that really feels profitable too and is aligned with the strengths that you’ve got and the items that you must supply. So don’t suppose simply because I’ve mentioned on this one thing is my needle mover to deal with after this launch, in between the subsequent one, that which means that you must deal with it as properly. Perhaps that’s the case, however perhaps it’s not. So simply be listening to take the gems that you would be able to take. There may be a lot on this episode so that you can study from, and I believe the most important takeaway is round find out how to keep emotionally regulated, simply by listening to me truly being in that place, and listening to the way in which that I’m interested by the consequence that we had for this launch and the way I’m then troubleshooting that and what I resolve to do and what I don’t resolve to do. So with that mentioned, I hope you take pleasure in this episode.
Sam Laura Brown
Okay, so I’m calling this half one of many PGSD 2504, launch debrief, as a result of I really feel like there’s nonetheless debriefing to do, notably across the content material going out between the launches. At the moment, I began my assessment, so the launch completed yesterday, which was the twelfth of April, and right this moment, the children are at their grandparents place. And I simply felt actually compelled to start out doing the launch debrief. I simply really feel with the way in which that we method this launch, with having our PGSDlaunch recipe that we’ve created, after which with this launch, as a substitute of attempting to leap in and save the day or issues like that, we truly actually clear up for issues at a techniques stage, and created repeatable options to implement and establish when there are techniques points the place we haven’t truly clearly outlined issues or mentioned what’s going to occur, and an execution situation the place one thing is definitely clear what must be executed, however it simply wasn’t executed. And fixing for these, not only for this launch, however each launch that has made an enormous distinction, and having the identical emails exit with the gross sales, the identical gross sales web page and a podcast sequence that we’d already used earlier than that had, I believe it was 21 or 22 signal ups once we did that launch in July 2022.
It was so nice to simply have a lot of it stayed the identical that when it has come to the launch consequence, which was one join, I believe it was on the second day of open cart. So we had one join and the identical content material, very comparable content material that we had within the final launch. We had 9 signups, and there have been some various factors as properly. With that launch, comparatively to this one, there’ll all the time be some components and context that’s totally different. However to simply see like, oh, it’s not simply was the podcast sequence good? That’s the place my mind has gone each time there’s simply been a brand new podcast sequence or new emails or a brand new gross sales web page that it goes to love, was that good? And this time, I really feel like I can truly have a look at the launch a lot extra objectively. I really feel just like the work I’ve executed on creating emotional security as properly by way of funds and issues like that, has actually had me similar to, not have any spin out, not have any form of, like, emotional activation round it, and to simply, I simply really feel so curious and intrigued and like, okay, let’s work out what occurred. Let’s clear up for that. Let’s be certain we see all of the sufficiency, as a result of there may be loads of sufficiency in the way in which that we did this launch, and in addition one of many couple of issues that have to be adjusted.
So I simply wish to speak by way of on this my insights from what I’ve executed thus far with the launch, and a giant a part of that’s simply going with my hunch, and my hunch has simply been that the pre launch content material, just like the demand construct part of the launch, which is from when the final earlier launch ended, to simply earlier than we started, like actually going into this launch, that like what was occurring in that time frame has such a huge impact, additionally lead technology, and I haven’t but this iswhere there’s extra to come back. I haven’t but checked out like, what number of new leads, like new folks we truly had enter our world in that point, however I do know from a fast assessment that I’d executed that I believe it might be round 100 or so, like, not a excessive quantity by way of eager to have the conversions that now we have that that quantity wouldn’t, you wouldn’t count on that to supply like 20 signal ups from 100 new e-mail subscribers. So anyway, the place the this launch has so many, I really feel like there’s so many alternative issues I might say about it. Like, for one, we didn’t actually have a transparent launch objective that was mentioned. That could be a drawback, and that could be a drawback that’s going to be solved. I believe the way in which we’ve executed launch objectives previously has simply been like, I don’t know. There’s been totally different ways in which we’ve executed it the place it’s both like, what could be the best objective to realize after which pondering of it that manner, or like what’s cheap to count on and pondering of it that manner.
And I actually wish to simply have a extra I don’t know you might nonetheless simply be selecting a quantity, however like to simply actually be dedicated to it, as a result of we didn’t even have a objective that we had been fixing for. And so, for instance, the objective that I had in thoughts for this launch was 15, however I wasn’t feeling dedicated to that. That was similar to, I ought to have a objective, so I’ve a objective, and we didn’t talk about it as a crew. After which additionally when it got here to fixing for that objective, we weren’t through the launch fixing for that objective. It was like, Okay, properly, now we have 9 signups final time, and it is a tough sample that it was in. We didn’t actually keep in mind an excessive amount of like what we thought the affect of various issues had been. Although, Daisy did an estimate of what the objective, what the end result could be, and it was like three was conservative, like a conservative variety of signal ups based mostly on all of the stats we had. After which perhaps it was like 5, after which seven, or like, mainly it was between like three and 7 signal ups was the estimate. And so we had that, however then we didn’t go okay, however the objective is 15. So how are we going to unravel for that?
So there’s that a part of this as properly, and I’m simply going to talk to no matter’s high of thoughts. A part of this as properly, is that whatI’ve realized with my maternity go away and the plans for that, and so they’ve since adjusted, that I’m not going to be having an outlined mat go away. It simply felt so restrictive to do this after I didn’t even have the need to do this. It was extra like a societal like it is best to have that as a substitute of like. However what I truly wish to do, particularly with this child, it feels extra like and clearly, as soon as I’ve him, I’m 35 weeks pregnant at the moment. As soon as I’ve him, and we all know what he’s like, and all of that, that will probably be info we will keep in mind. However at the moment, I’ve had a daughter who’s solely 4, then twin sons. I had three youngsters beneath the age of two, after which having we’re gonna have 4 beneath 4, however it feels a lot simpler to consider simply having one new child. I similar to doing all of the issues simply as soon as, as a substitute of doing it twice each single time, and in addition simply to shift from three to 4. Feels similar to mentally and I’ve executed a lot self teaching and getting coached, personally, like life teaching on this from my coach, about how I’m interested by it, and I simply really feel prefer it’s extra for this time round, like life continues on, as a result of now we have three youngsters who very a lot are, like, lively and like sufficiently old that they’re actually concerned. And we’re not simply form of like educating them, however they’ll’t reply like they might speak, they might do loads.
So it’s extra form of like child becoming into our present life. And the identical with it looks like enterprise that as a substitute of simply stopping the enterprise, it simply doesn’t make sense. So anyway, all of that to say, not having to search out mat go away interval. After which with regards to and like, simply trusting myself to evaluate on every week to week, day after day, hour to hour foundation, of like, what I wish to do, I really feel like my my clear relaxation skills and talent to mentally change off is at such an incredible place that I’m not nervous about, like, overworking, or if I’m doing any work, which means I’m solely interested by the enterprise I’m not in that time like I’ve I really feel like superior past that with my clear relaxation and my self belief. So. So with that mentioned, one thing that has actually impacted the launch consequence, or performed a task, is that the pondering that I actually had going into this launch was like, I’m not going to be round for the subsequent launch as a result of I’m going to nonetheless be on my mat go away, which was deliberate to be three months. And so we have to clear up for find out how to have this launch achieve success with out me, and we have to plan for find out how to construct the enterprise with out me and with out my presence.
And I’m simply seeing now how that query, whereas good intention, was truly not tremendous useful, or as useful as asking, how can we systemize issues in order that it amplifies my voice and amplifies my presence, even when I’m having day without work, and in addition the roles that I play. So I’m the CEO, I’m the advertising supervisor, I’m the content material creator, I’m the coach. There’s loads of different roles as properly, like I’m HR, I’m the janitor, issues like that. So all of that to say, with this launch, we didn’t have a look at like, Okay, if the like, how can we systemize the Launch Supervisor function? So for instance, one factor that I really need us to implement is having benchmarks and like resolution guidelines. For instance, if engagement is beneath x, then we’ll do Y. Issues like that, that it was revealed by way of this launch and the execution of it, that we’re actually lacking loads of that, and I’m actually excited to offer that. But in addition we’ll all the time have a advertising supervisor working throughout a launch. And so as a substitute of it being okay, how can we do it when the advertising supervisor isn’t out there, we wish to say, how can we have a look at the advertising supervisor function in order that we’re within the we’re doing a launch, even when the traditional Advertising and marketing Supervisor, which is me, if the traditional advertising supervisor isn’t out there, another person can nonetheless step into advertising supervisor function and do this. Versus the pondering that I had was like, okay, the advertising managers away.
So how can we do a profitable launch and mainly, like, plan out the advertising supervisor in order that they’re not concerned, however 100% is simply so clear, if we had a separate advertising supervisor to me, they might undoubtedly be working throughout a launch, and if and in the event that they weren’t out there, another person would undoubtedly be stepping in to be the advertising supervisor, not simply being like, Okay, properly, they’re not right here, so we have to simply not have a advertising supervisor. So a giant win from this launch was the advertising supervisor oversight from myself, as a result of in mainly each different launch, I’ve by no means executed what I did with this launch earlier than, which is I truly was simply sitting again listening to what was occurring. We did a day by day stats report, which I believe works rather well. It developed loads. There’s nonetheless much more qualitative knowledge and context that’s wanted so we’ve obtained sure numbers. However for some issues, we had been lacking benchmarks, like gross sales exercise that we didn’t have a superb benchmark to really be capable to clear up for like, is zero signal ups right this moment an issue or not, issues like that. But in addition, we simply want much more context across the knowledge and much more a qualitative knowledge, for instance, like, what questions are coming in from folks, even when it’s not many, like, what are these questions?
So for instance, somebody requested what my involvement will probably be in PGSD, as a result of I’m on mat go away, and that might have been an incredible factor to deal with in an e-mail, fairly than us not truly incorporating that. And I did see that, after which I didn’t write an e-mail about it, and however it wasn’t in that report. And so I believe having that in that report could be actually useful. After which simply having, I believe, much more context across the launch, like, what different world occasions are occurring?What are folks interested by? So for instance, a recession, or seemingly recession, was introduced through the open cart interval. So as a substitute of ignoring that, or not having a pulse on that, or having zero communication about that, I believe it’s nonetheless necessary for us to really begin being like, is something main occurring within the information, in order that we might write, for instance, an e-mail or do a podcast episode or one thing about like, Right here’s how PGSD makes your enterprise recession proof, as a substitute of not likely getting into that dialog in any respect.
So I believe there’s loads of that context and different stuff that’s wanted round a launch to actually deliver it alive and to have us not being like, Okay, properly, final time we had X quantity of individuals, I belief that that may occur. We nonetheless having that belief, however a part of the belief is being engaged. Like, in case you belief your associate, like your romantic associate, husband, spouse, no matter, it’s not like, Okay, I actually belief them, and so I’m simply not paying any consideration to what they’re doing. You’re stillleaned in, engaged, dedicated, linked. Having conversations, issues like that. So I believe that I might see as properly withthis launch that I truly needed to distinguish initially of the launch, like, oh, simply because all the things’s already created doesn’t imply I’m not concerned on this launch. As a result of that had been my earlier like, I had simply been so busy with emails and all the things like that that I didn’t actually even have the bandwidth to even be overseeing the launch as advertising supervisor. I used to be simply actually pondering as, like, content material creator.
After which with a few of the launches that we did the place we ready the content material forward of time, I used to be extra so simply in thislike, entitlement. So for the April 2022 launch, this entitlement, of like, okay, we obtained all the things ready forward of time, so they need to join, and I used to be nonetheless within the drop. Like, perhaps the, it’s the messaging, and perhaps it says, And at the moment, to be honest, we had been nonetheless determining the messaging, the PGSD, the totally different angles and issues like that. So we’re in a really totally different place now with that. However that is actually the primary launch the place I used to be like, Oh, truly, I’m the advertising supervisor, and I have to be engaged. If I had a advertising supervisor that I had employed individually that wasn’t me, I might 100% be like, You have to be paying consideration to what’s occurring with this launch. You have to be checking in on it on daily basis, having that top stage view, seeing what’s truly occurring, fixing for issues, and never only for this launch, however creating repeatable options, figuring out issues, fixing them various things like that.
So having that day by day report actually helped with that. As a substitute of like I’m gonna go in and have a look at the numbers on the again finish to simply establish truly, there’s totally different numbers we want that we haven’t ever saved monitor of earlier than. And me havingthat day by day dialog, or like report from Daisy in Slack, allowed us to be having extra conversations about it and dealing as a crew, even when it was like an async replace, the place she was giving an replace on the identical time on daily basis,after which I used to be reviewing the replace. Some days being like, no notes, no feedback. Different days being like, Okay, this, this, this, and this. In order that was actually useful as properly. After which by way of that day by day report, we iterated loads like, Hey, I really need this knowledge. Like, inform me extra about this. Or I can see you’re pondering that, however truly, that is my ideas on what would want to occur. In order that was nice to have that, and simply having that advertising supervisor hat on to have a look at all the things as properly. Tremendous useful. Such a giant breakthrough. A pair different issues to say. After which I wish to speak about, like, my hunch about it being the demand construct interval content material, and what’s occurring there.
However one factor that occurred with this launch that didn’t work was that we had, we knew we had been going to be repurposing just about all the content material from earlier launches. So emails we despatched out, I believe the identical ones because the PGSD 2501, launch, which is the PGSD 2025, January launch, and the e-mail the podcast sequence and issues like that. However we truly didn’t have loads of that content material arrange till the day earlier than the launch, or the pre launch podcast sequence started, after which with the open cart content material, we had been nonetheless getting that going, like scheduled and out through the pre launch, into the open cart interval, I imagine. So we had the power to have the ability to, like, a month out, get all of it arrange. And that might have given me as properly, doing it that manner and this fashion, I need it to vary going ahead, doing it that manner would have allowed me as advertising supervisor, and now I’ve the notice to know this as advertising supervisor, to really go in and assessment. Like, listed here are all of the emails. Sure, they had been nice final time. However like, is there something that’s lacking contextually for this time of 12 months, any new insights we wish to add? Like, not revamping the entire thing, however like, right here’s the bottom and what changes are there like for me to really be capable to visualize that is the expertise we’re about to ship somebody by way of. What wants to vary, or what does that appear like? That’s actually necessary.
So for this subsequent launch now we have in July, what we actually have to be doing, and I’m going to be a little bit of a stickler for this, is that we have to have the venture in Asana arrange the week after. So this coming week is like, form of just like the launch debrief week, however have the venture in Asana arrange the next week. After which as a substitute of claiming, Okay, we’re gonna get all the things prepared a number of weeks earlier than the launch, it’s we’re gonna get all of the launch stuff collectively ASAP, after which we will assessment it excessive stage. We will see what’s coming in order that we will additionally feed. That into the demand construct interval content material that it must not be like, Okay, we’ll do it proper earlier than it’s wanted. However truly, that actually is a precedence to have that in order that because the advertising supervisor, or if I’m like, I wish to create a brand new podcast sequence that I can create that with the total context of the launch, as a substitute of like, okay, we’re ready for Sam to know what messaging she desires to do or no matter, for it to actually be like a shifting loads ahead, extra ahead timeline smart, in order that as advertising supervisor, I can have oversight of that as properly. In order that’s a extremely necessary factor.
After which additionally we will be certain we get the the deadlines we have to in order that all the things is scheduled a number of weeks upfront, that we’re not as a crew. And that is a part of with the priorities or like tasks we’re engaged on that we’ve had within the again finish. Not loads of readability about what the tasks are. We haven’t actually had a system for prioritizing tasks, retaining monitor of tasks. We have now that in Asana, however we haven’t had like, an total system, which we’re now creating. However due to that as properly, it was like having form of as a crew being extra in like, job execution mode. It’s attempting to get shit executed, as a substitute of like, hey, this launch, we truly have to prioritize that, and never simply because now the launch has began and we’re in it, however even then, the plan had been going into the launch, like will match within the launch stuff round all the things else, so simply truly figuring out the way in which, or fixing for the way in which we method tasks as a enterprise and cleansing that up, which we’re at the moment doing. However that’s actually necessary in order that these items can truly get executed. And now we have that clearly as a precedence, not like we slot in a launch round all the things else.
So there was a number of, like, thought errors like that, of like, proper up till the launch, we’re pondering we slot in round all the things else. We have to to systemize it in order that we will do it with out Sam and actually, like we want so we will do it with out a advertising supervisor. And I believe the way in which that for me a number of issues. One, the way in which that I’ve been interested by content material has been from this, like, how do now we have it exit like this, content material for content material sake. How do now we have the content material exit with me being absent, as a substitute of actually interested by, how can we amplify my voice and the message and get it into as many palms as potential and guarantee that it’s like truly a message that creates gross sales and that helps folks rework Am I not similar to, right here’s some suggestions, do it your self, as a result of we all know that doesn’t result in the transformation that it finally might if they’d the breakthroughs and joined PGSD and obtained the teaching and obtained the assist and had the total course of and had the neighborhood and all these various things in there. So with the with that, I believe simply that being a main query I used to be so centered on within the lead as much as the launch, needing to systemize issues wanting on the again finish.
I do wish to applaud myself for figuring out I have to cease being within the weeds of the operations, and I nonetheless wish to be engaged and linked with what’s occurring in operations. It’s not like this abdication, but additionally as a result of I used to be the one actually like being the operations lead and holding all these tasks in my head after which delegating duties, it was making it tougher for me to be in my zone of genius, which is recording issues like this and creating the mental property like all of that form of stuff. In order that has now been handed to Daisy, which I’m happy with, and all of the progress that now we have been making. After which with regards to the content material between the launches, or like this type of, like techniques freeze, if we wish to name it that, that I went into this like, I can’t create something new till now we have the proper system for the stuff I might create to enter. And I believe finally simply subconsciously attempting to create emotional security for myself, of like, if I’m going to have elevated visibility and a profitable enterprise, then I have to have techniques to maintain me protected, and I have to be the one to create the system, or to orchestrate that.
And some actually nice techniques have come out of that. Fascinated with the PGSD gross sales system as a system, not simply now we have a launch or we do batch creating of content material, however I actually have by way of that course of such a greater understanding of the pgse gross sales system, which incorporates me speaking with my voice, and the magnetism and aliveness of that being such an necessary, necessary a part of the gross sales system, but additionally the content material within the demand construct interval after the final launch ends like that stuff, it’s not we had been simply in like content material for content material sake, we have to submit constantly. We have to on the podcast. We have to submit on Instagram. However we weren’t truly ever like, what the content material of that podcast was. Was it a nurture episode, a requirement constructing episode, a gross sales episode, what’s the CTA? Are we gathering leads from that for podcast for the Instagram account? It was similar to submit for posting sake, and that objectively, particularly with Instagram, I really feel prefer it’s simply clearer. And I do know it is a key perception too, from this launch of like, after I’mdisconnected from Instagram, it’s typical that I’m the identical manner with the podcast. And after I’m actually into Instagram and exhibiting up there, and I don’t must be the one to create the Canva graphic. However after I’m actually engaged with Instagram, I’m additionally am with the podcast.
And I can’t truly consider a time the place I used to be actually totally engaged with the podcast, however not additionally pondering that with Instagram. I believe it’s similar to the mindset. And after I’m in that linked stream with the podcast, I naturally wish to share on Instagram, after which after I’m not that manner with the podcast, manner with the podcast, I don’t wish to share on Instagram. However anyway, I hadn’t been truly wanting on the content material, having any form of assessment of it. We hadn’t been actually any stats. It was simply form of like, did stuff get posted, and I didn’t oversee the distribution of it. So we had Daisy repurposing issues, however I didn’t give a repurposing standards, and I additionally then didn’t oversee the repurposing, andI didn’t say something as properly. Once I might see the Instagram content material appeared actually flat, and I might see with a few of thepodcast subjects that they aren’t ones that create demand for PGSD, like getting on high of life admin doesn’t create demand for PGSD, however I hadn’t, once more, given repurposing pointers, and I wasn’t overseeing or giving suggestions on the distribution of it. And I do know now that as advertising supervisor, I have to be actively engaged with, not the creation of just like the carousel, essentially, however I do have to have an enter into what phrases go in that carousel, after which additionally with the way it performs, and the way the general like really feel of the podcast and the account is like, there’s simply these issues the place I can’t truly, like, articulate precisely why, however I simply really feel the like aliveness of it, or whether or not one thing feels magnetic and like it might draw folks in, or whether or not it’s like, sure, scroll, scroll, scroll.
And so when it has been in that scroll, scroll, scroll vibe, I didn’t say something, as a result of I used to be so busy attempting to repair up the again finish and create higher techniques in order that I could possibly be able to share. So that’s one factor that has actually been a serious breakthrough. I’ve had loads of breakthroughs in the previous few months, however a serious one has simply been and I’ve seen it in a number of seasons of the enterprise, after I simply retreat into behind the scenes stuff, and it feels very easy to justify, and that’s what a superb CEO would do. However actually coming to love my voice, is such a driver of this enterprise, by way of the podcast, by way of Instagram, I don’t must be the one to personally hit publish on the podcast or to personally create the slides in Canva, however having that vitality, like when I’ve offered essentially the most is after I had one thing to promote. So I’ve been in that vitality pre having one thing to promote, and didn’t make that a lot cash as a result of I didn’t have one thing to promote, however now that I’ve one thing to promote and that folks should buy and that folks need, however then speaking it simply as me letting myself be linked, be engaged. I’m not saying the proper issues, however I’m simply sharing my trustworthy, uncooked, actual, mainly, what I’ve been doing from day one, with various levels of self belief and, like, attempting to get too strategic was a giant situation for this launch, attempting to have, like, techniques of processes and being so polished and no matter, and I simply, like, polished out the me from the launch, and like, what occurred between the launch.
So actually bringing that again and having that be an precise metric for the launch and the demand construct. And never simply like, did a submit get posted, however like, what was the content material of that submit? What was the spark of that, the vitality of that and has been actually useful as properly to have a look at with ChatGPT, like, what metrics, or how might we will have a look at one thing that has been created in additional of a subjective like, Spark isn’t like a quantity you possibly can have a look at, however like, what are the form of issues that affect that, or that resonance, and the way can we measure that and simply assessment that and have a pulse on what that’s? So there’s that. And so I simply wish to result in, we’re going to wrap up in a minute. I wish to result in what I’ve been right this moment with the launch debrief. So loads of these insights I shared got here from the launchdebrief right this moment, but additionally my hunch concerning the demand construct interval content material and like what’s occurring. I didn’t have a time. Have time. Have time to have a look at e-mail. I didn’t have time but to have a look at Instagram.
However what I’m planning to take action I had ChatGPT assessment the podcast. And so what I did was I obtained a doc I screenshotted in our air desk view of the episodes that went out throughout that demand construct time. This time for this launch, we solely had six episodes earlier than the lastlaunch. We had 12 episodes within the demand construct interval, which can also be context that we hadn’t taken under consideration. However the six episodes, I obtained the transcripts from the episodes and put all of them collectively and had ChatGPT assessment for spark, resonance, magnetism, that form of factor additionally for, like, is there by way of resulting in PGSD as the subsequent step? Is that clear?Is that not clear? Like, what was the extent of CTA? Does this naturally lead folks to need pgse and to enroll or not? And so I obtained collectively for this launch, after which the earlier launch, andhad ChaGPT assessment that, and that was so attention-grabbing, even simply and that is why it was my hunch, as a result of I understand how I’d been interested by content material in a different way in these durations. However with this launch that we simply had, there have been six podcast episodes. 5 of them had been better of the podcast episodes.
We didn’t have, like, a transparent repurposing standards. I used to be simply, like, abdicating, actually, of like, simply submit one thing as a result of I’m busy. And there was one episode I recorded that was, I might say, my typical recording fashion of like, having a beginning an idea primarily develop on a pgse teaching name about completion avoidance after which sharing that. However the different episodes would simply repurpose ones with out and it’s not a problem with having a better of the podcast episode, however with out a clear standards as to what that episode must do to nonetheless be creating gross sales. So it was simply attention-grabbing to have ChatGPT primarily say, like, these episodes, just about all of them had been simply actually, like nurturing episodes. There wasn’t a transparent PGSD CTA, and that is the place it will get, like the excellence is so necessary the episode nonetheless, on the finish, now we have an outro that claims, join PGSD. So, like, it’s a thirty second outro or no matter. So there’s nonetheless a point out of it, however it’s not like woven into the episode that that’s the apparent subsequent step and so they wish to be inside, and right here’s why, and right here’s what it’s like, all of that form of factor. It was similar to, by the way in which. So like this type of episode that’s nonetheless useful, however isn’t truly promoting so that folks can truly join and create the change.
As a result of the worth on a podcast isn’t similar to I had an incredible perception, after which I saved being the identical worth on a podcast is I had an incredible perception, I took motion on that perception, and I created the transformation. And so with what I do as a coach, that that actually is having wins alongside the way in which, for positive, as a listener, after which getting your self inside and signing up and having the total transformation so that you’re not similar to consuming inspiring content material about productiveness and enterprise as a perfectionist, and consuming that for years and years and years and nonetheless having the identical points. So having that form of perception, as a result of now we have been in content material for content material sake, on the podcast and in all places, however notably with the podcast, as a result of we haven’t truly, for me as a advertising supervisor, had a assessment loop of like, okay, what was that episode like? Did now we have? What was the precise goal of it prefer to have folks join the perfectionism quiz or for one thing else, or the wait checklist? What number of of these signal ups did it truly produce doing any form of assessment like that, that it simply has been like, Okay, properly, if I really feel good recording it, it’s a superb episode. If I don’t really feel good, it’s not a superb episode. Like, there, as a result of there hasn’t been that suggestions loop. My mind simply goes to love, how I felt through the recording, after which it’s simple to be like, properly, if I don’t really feel good, then I received’t document, though I do know loads of episodes I document however I’m not feeling good are actually resonant.
However at this level the suggestions loop too. I don’t actually get suggestions from folks on episodes. We not often get DMS about episodes or folks tagging episodes that resonate. I used to get much more of that. A part of it’s in all probability only a shift in the way in which folks use social media. A part of it’s simply having decrease variety of downloads per episode, or like folks assuming that I wouldn’t care to listen to that, which I accomplish that I haven’t had that suggestions loop. But in addition then evaluating it tothe PGSD 2501, demand construct interval, now we have 12 episodes. I believe eight of them had been new episodes I recorded with newconcepts and concepts. Two behind the scenes launch episodes, which apparently ChatGPT was like they’re essentially the most compelling from a gross sales perspective. As a result of it’s actually you embodying that work and sharing it in a manner that actually builds belief, and is an instance in all of these items, such as you’re not simply intellectually speaking concerning the content material. I did a lotof these episodes in 2022 once we had essentially the most signal ups and issues like that, that we had 125 folks join that 12 months throughout 5 launches that we did, and I used to be simply sharing loads of like, right here’s the behind the scenes. Like I wasn’t attempting to be strategic.
It’s simply nonetheless such a warning signal to me, if I’m attempting to be strategic, an alarm bell must go off that I’m out of my my zone of genius, and I’ve gone into my head to attempt to like, be higher that I don’t like. If, mainly it’s me not trusting myself to not say that another person can’t have that thought, and it’d be actually useful. However for me, after I’m attempting to attempting to be strategic, that’s only a very nice manner of attempting to say, I’m attempting to get it proper. I’m attempting to love, be higher than I’m, as a result of I’m not adequate, and that form of factor. So anyway, simply seeing the distinction in that content material, I do know for positive with Instagram as properly, that the content material that we had for PGSD 2504, between the launches that we didn’t like, there was no seeding of the clear relaxation sequence is coming, perhaps like one submit about it like that’s not practically sufficient quantity that we weren’t promoting, PGSD between the launches that we had been sharing issues. Once more, that was me abdicating and saying, Daisy, are you able to submit issues and repurpose it, however with out a clear repurposing standards?
And the identical with the e-mail, with out a clear repurposing standards that it wants to satisfy, and with out me reviewing the outcomes past, did it get posted, or what was the open price for the e-mail? And so it simply being like contents going out, however even after I might learn the emails that had been going out, like this, e-mail isn’t going to create gross sales. And I knew that instinctively, that it’s not truly constructing demand. However I used to be so busy like attempting to be protected behind the scenes, and I simply must have compassion with myself for that. Of simply feeling like being pregnant, there’s loads of uncertainty that comeswith that, and simply I can after I undergo a extra unsure interval in my private life, my mind desires to create extra certainty and like security in my enterprise than it in any other case may, as a result of I really feel like there’s, like, extra uncertainty than regular. So my tolerance for uncertainty has already, like practically, been reached by my private life, so it’s decrease in my enterprise life, and so I’m simply increasing my capability for uncertainty so I can really feel unsure in each as a result of that’s going to be stay for everybody, as a result of uncertainty and having that management doesn’t truly give me extra certainty, simply the phantasm of it. So what I wish to do, I’ve executed an evaluation of the podcast, and I might additionally like to match it simply with 2022content, or just like the 2021 content material I created after I had Lydia mid 2021 after which I simply obtained again within the stream by way of posting on Instagram and occurring Instagram Reside and sharing on the podcast.
And it wasn’t strategic, however I used to be simply sharing stuff. After which we had our largest launch with 50 signal ups after that. After which that 12 months, it was nonetheless like using that momentum, though, on the time, I used to be pondering, I don’t know what I’m doing, however I used to be nonetheless exhibiting up posting issues. We didn’t have a system for Instagram, so that’s one thing that must be solved, that I can simply be a prolific creator for any platform, and we simply have that exit as a substitute of what we’ve been doing, which is attempting to have the system, after which I match my content material into the system. It’s not going to work that manner.Anytime we deal with doing it that manner, we have to simply flag it, as a result of that isn’t like we want a system that simply catches what I create, as a result of I’ve a lot to create. And I even have cycles, in order that as a substitute of it being like one episode every week, some weeks, I simply have this stream of issues I wish to say I wish to do, like, 20 podcast episodes. Different weeks, I’m like, I’ve nothing to say, and I’m simply in a extremely introspective week the place I’m not wanting to really vocalize something.
And so we have to have a system that additionally honors and makes essentially the most of these rhythms, fairly than it being like, Hey, do six episodes this week, then six the subsequent week, and have or not it’s on this sure theme, on this sure subject, or no matter that I simply at this level, I wish to say I’ve realized that that isn’t the place I’m at my strongest and that we’re not going to maintain attempting to even when I really feel emotionally unsafe and wish to do this, that we’re not going to let me strive to do this and have this excellent content material creation system that I then match myself into. That really, I can simply create content material, after which wehave a system that helps the distribution of that, after which, as a advertising supervisor, I oversee that. However what I need us to do is, for Instagram, do an evaluation of what went out earlier than the launch with the Instagram content material, like, screenshots of like or right here was the carousel copy. Right here was the caption for it, like all of that. Right here had been the variety of tales we did, as a result of I do know we didn’t, like heat folks up, that we weren’t promoting PGSD between it.
After which, like, I simply, I simply know that so intuitively from having checked out it and seeing it going out, and that we weren’t posting on tales, actually in any respect about something, that I wasn’t clearly current on tales with the emails, even I wasn’t like, that notably, and that I don’t really feel like improper about that. I simply really feel like that is such an apparent space for enchancment, and to really have the message that we share unfold, as a substitute of simply form of, like attempting to systemize it and, like, take away me from it, that we have to have it amplify what I’m saying and the like, realness of the message, and to not have it simply change into a watered down, polished carousel. That’s a couple of idea. Like, there must be the story factor to it. We haven’t had, not simply essentially Instagram tales, however like, on an incredible podcast episode, there’s a narrative,and I believe that’s a part of why the launch debrief episodes are so cherished. It’s just like the story of the launch, as a substitute of similar to, right here’s an idea, right here’s 5 ways in which I simply naturally know and from my very own expertise as a creator, like after I’m in that story mentality and sharing issues, it’s a lot extra partaking than when it’s like, right here’s an summary idea that folks is perhaps like, Oh yeah, that’s me, however it doesn’t resonate, doesn’t stick in your reminiscence.
So we have to truly assessment like, what are all of the emails that went out throughout that interval? What number of waitlist emails did we ship? What number of new subscribers did now we have? What number of new followers did now we have? Even when our total following has gone down, what number of new followers did now we have in that point interval? What number of new subscribers? What number of like, what? After which have all of these piece like, these belongings. It’s not similar to, Okay, we created content material constantly, so they need to have signed up. Like, no, what was the precise content material? Was it simply nurturing content material? Was it partaking content material? Was it gross sales content material? Would they really even know what energy planning, what’s like, that is such a giant piece of it too, that if I have a look at our Instagram for 2504, that pre that, like, clear relaxation sequence going out, we weren’t speaking about, like, that is energy planning and that is clear relaxation proper? It’s similar to, normal issues about perfectionism thataren’t truly particular. And there’s a lot of 101 content material lacking the place, assuming folks already know what perfectionism is, what the indicators are that there’s that lacking, that base stage content material of like, listed here are the indicators you’re a perfectionist.
We’ve reintroduced the perfectionism quiz, however like, I’ve nonetheless been, or was nonetheless caught in like, we have to have the proper knowledge to trace to get it arrange. However like, truly, we do have to make updates. And we simply have to, like, have a date the place I am going in and make these updates, after which we will simply say, Cool, that’s good, and roll that out. So what I most wish to do with this launch is be certain, and I’m not attempting to, like, how do I say this? I don’t wish to go into, like, over indexing on this, if you’ll. However what we have to do is definitely have or not it’s like, it’s not about, okay, let’s get all the things prepped for the subsequent launch. So it’s nice, like, the in between launch stuff issues greater than the precise launch itself, as a result of we all know now we have a launch course of that converts if now we have an engaged and rising viewers that’s interacting with and seeing that launch.
Outro
I hope you discovered that debrief extremely useful to hearken to. There are such a lot of takeaways within the episode about being a perfectionist entrepreneur, operating a enterprise, and in addition key rules, like, in case you aren’t promoting, you then’re not going to make gross sales. In order that was one of many large issues between the launches for us, that we weren’t truly promoting pgse between the launches. So the much less you promote, the much less you promote. In order that was a giant factor. I had polished myself out of the launch. I had eliminated the spark, eliminated the magic of the content material, simply by way of abdication, by way of specializing in different issues, by way of having a foremost query for the enterprise of like, how do now we have the enterprise succeed with out me having to be there that had me truly optimizing for one thing that didn’t assist the enterprise to develop? So there have been so many key insights for me, so many highly effective reflections that now we have since been implementing within the enterprise.
So I hope you loved it. And in addition, I wish to point out that we’re opening enrollment for perfectionist getting shit executed on the 18th of July for one week solely. So to search out out extra about this system and to prepare to enroll go to samlaurabrown.com/pgsd. I actually wish to invite you inside in case you took away loads from this episode. Or in case you’re simply somebody who finds your self procrastinating as a result of worry of failure, you procrastinate on exhibiting up on-line. You procrastinate on promoting you had been simply scared to be seen. You’re scared to place your self on the market, or in case you’re somebody, you might be placing your self on the market, and you then fully spin out in a disgrace spiral whenever you’re not getting the engagement you need, you’re not getting the outcomes that you really want by way of gross sales in your enterprise, you typically really feel such as you’re a failure. You are feeling like perhaps you aren’t minimize out for enterprise, that you just’re not going to have the ability to achieve success, though, deep down, , you may have a lot potential and there’s no purpose that you just wouldn’t be capable to succeed, you end up questioning whether or not to stop your enterprise, whether or not to maintain going.
Is it actually definitely worth the effort when there’s no assured payoff? I actually wish to invite you into PGSD to discover ways to take motion constantly and sustainably, find out how to keep emotionally regulated, find out how to really feel protected exhibiting up and placing your self on the market, on-line or in particular person. That’s what you’ll grasp inside PGSD, there may be a lot assist, and now we have had so many individuals fully rework their enterprise, and so they had been on monitor to not have a profitable enterprise due to perfectionism, not as a result of they weren’t good, not as a result of they weren’t proficient, simply due to perfectionism. As soon as they realized find out how to get their perfectionist mindset working for them as a substitute of towards them, that was the unlock. They had been capable of begin succeeding of their enterprise. So I wish to invite you inside once we open enrollment. So samlaurabrown.com/pgsd is the place to go proper now to affix the wait checklist and prepare to affix us inside.
