Again in 2015, I hopped on the Pinterest bandwagon with zero followers and no concept what I used to be doing. I’d by no means taken a Pinterest course, and doubtless learn a dozen blogs. I stayed constant, and after a couple of months time, noticed an in a single day viral pin that modified every little thing.
Pinterest has modified lots within the final 8 years, and a number of the favored methods folks talked about aren’t a factor anymore. I wished to share some tips about how precisely I’d begin over on Pinterest – and what I at present do for my Pinterest technique and administration shoppers and the way I plan to assist them develop in 2024.
If I have been to start out a brand new account on Pinterest in 2024, right here’s precisely what I’d do.
1. Getting clear on targets and WHY Pinterest
My pinning technique can be a mirror of my targets. I’ve labored with quite a few shoppers with numerous targets, and we’ll at all times customise the technique primarily based on their desired targets. It’s tremendous necessary that you simply’re clear and in line with what you need Pinterest to do for you.
What’s Pinterest finest at? Driving site visitors to your weblog/web site – which suggests it may be a strong instrument to construct your e mail record, drive leads, and get passive revenue gross sales.
Every Pin ought to take me a step nearer to my overarching targets: Is my objective to get extra gross sales? Drive extra leads? Is there clear CTAs on my web site? Do I’ve a funnel arrange that aligns to that?
Keep true to the type of content material that meets these targets you have got. Are you pinning solely content material that goals to get you to your targets? Ensure your content material is related and aligns with these targets you wish to obtain.
2. Diving into key phrase analysis
Key phrases are the bread and butter of Pinterest, as a result of it’s a search engine. If I have been beginning recent, my first step after figuring out targets can be thorough key phrase analysis, touching each a part of my enterprise. From what I’m promoting to the core subjects that outline my content material, understanding the language of my viewers is a should.
I’d use key phrase planning instruments like Google’s Key phrase Planner or Pinterest’s personal search bar to search out key phrases that resonate with my area of interest. Use these key phrases to craft pin titles and descriptions that align with what your content material is all about.
3. Scouting the search outcomes
Subsequent up, I’d play detective. I’d seek for subjects I wish to pin about and consider the top-ranking pins. What makes them stand out? Extra importantly, is there one thing they’re lacking? Perhaps a number of the stuff on the search doesn’t attraction to your superb demographic, or perhaps you have got content material that aligns higher. It helps to see what’s on the market!
The proper solution to know what does nicely on Pinterest? Seeing what they push out. Use that as a solution to view what you need to be pinning.
Figuring out a spot out there is like discovering a goldmine. If I can pin content material that isn’t saturated or a whole dupe of what’s already been pinned, I’m already forward of the sport.
It’s about being the place your competitors isn’t, whereas nonetheless being the place your viewers is.
4. Amplifying my weblog content material
For each weblog submit, I’d craft minimally 5+ pin designs utilizing Canva. Why accept one when you’ll be able to have 5, every interesting to completely different elements of the identical subject?
It’s a Pinterest finest apply to have “recent” pin kinds. Plus, completely different designs cater to completely different tastes. It’s about casting a wider web to see what stands out.
Plus, attempting out completely different kinds will help you see what vibe resonates together with your viewers.
5. Repurposing Instagram content material
Instagram is a kind of platforms that almost everybody who’s advertising and marketing a enterprise is hanging out at – and also you seemingly have a crap ton of content material you need to use over there. Why spin your wheels attempting to give you new content material? As an alternative use that Instagram content material, particularly the Reels and pin them. Or, make them into weblog posts.
Every Instagram submit is a possible weblog submit, which in flip, interprets into a number of pins.
6. Crafting a sustainable pinning technique
The important thing to a sustainable Pinterest presence? A posting technique that matches your schedule. I’d pin to Pinterest instantly after publishing a weblog submit and schedule the remaining over time.
It’s not about bombarding the platform; it’s a couple of regular, constant presence. You’ll be able to outline what that appears like and use a platform like Tailwind to schedule forward. You’ll be able to batch-create pin graphics, add these titles and descriptions into Tailwind and schedule for a month or extra upfront.
Sizzling tip: Keep away from back-to-back pinning of the identical content material, and as an alternative spacing it out for max impression. You probably have 5 blogs to work with, pin all 5 blogs earlier than you pin a brand new graphic for that first weblog submit.
8. Shifting into an extended sport mentality
If there’s one factor I’ve realized, it’s that Pinterest requires persistence. The platform’s algorithm favors sustained effort over fast wins.
Pinterest is not Instagram and it’s not even actually social media. Search engines like google and yahoo take time to “index” (or place) your content material and determine the place and who your content material ought to get pushed out to – and that sadly, takes time.
Virality and noticeable progress on Pinterest usually takes a number of months – it took me about 4 and might take a number of months relying in your area of interest. Shift your mindset to an extended sport mentality – as a result of the outcomes can final for years!
Typically you could really feel such as you’re not seeing progress. However as soon as a few pins get traction, your account will get a lift from there, notably when your pinning is strategic.
Beginning over on Pinterest in 2024 is THE time to get began. Promise me this – don’t get overwhelmed with doing Pinterest advertising and marketing completely. The proper technique is the one which you could be in line with.
Are you excited about diving deep into Pinterest for 2024? Get began with my Pinterest board roadmap.
