ChatGPT is the brand new stethoscope of entrepreneurship—everybody’s speaking about it, some are utilizing it day by day, and others really feel like they’re already behind. I get it. As doctor entrepreneurs, we’re juggling so many roles that something promising to save lots of time seems like magic.
However here is a warning that is price repeating:
Simply since you can automate it, doesn’t imply you ought to.
An excessive amount of automation—particularly within the flawed locations—can dilute your message, injury your model, and make your enterprise really feel… generic. And in case you’re a doctor entrepreneur constructing one thing with coronary heart and authenticity? That’s the very last thing you need.
Let’s discuss what to not use ChatGPT for—and the place AI can really assist (not substitute) your voice.
Word: Whereas these are normal recommendations, it is necessary to conduct thorough analysis and due diligence when deciding on AI instruments. We don’t endorse or promote any particular AI instruments talked about right here.
Use AI to assist your voice—not substitute it.
Let’s get one factor clear: I love AI. Instruments like ChatGPT have grow to be a part of my day by day workflow. They assist me brainstorm, define, rephrase, and break by artistic blocks. It’s like having a second mind that by no means will get drained (or wants espresso).
However right here’s the sincere reality… ChatGPT doesn’t know you.
It doesn’t know why you stayed up till the following day as a med pupil (what’s sleep?), or how your childhood formed your bedside method. It doesn’t know the tone you utilize once you consolation sufferers, or the way in which you gentle up once you discuss your first actual property deal.
It will possibly sound skilled. It will possibly sound sensible. Heck, generally it even sounds inspirational. However in case you’re not cautious, it’ll sound like… everybody else.
And that’s the issue.
I’ve seen others hand over their complete model voice to ChatGPT. Their web site? All AI-written. Pitch deck? Auto-generated. Their “About Me” part? Fully outsourced. You recognize what occurred? Their message misplaced its edge. Their story fell flat. It grew to become… generic.
The stuff that makes you stand out—the quirks, the values, the lived expertise—that’s the stuff AI can’t replicate. And that’s what your viewers wants to listen to from you.
So right here’s what I like to recommend:
Let ChatGPT assist you get the bones down. Use it to create a tough draft or construction your concepts. Then return and infuse it along with your taste—your tales, your language, your reality. That’s the magic. That’s the half folks join with.
When used properly, ChatGPT turns into a pressure multiplier, not a crutch. It doesn’t substitute your voice—it helps amplify it.
The place ChatGPT Shines (And The place It Doesn’t)
What Physicians Ought to Use ChatGPT For
As physicians, our schedules are packed. Between rounding, charts, sufferers, and household, discovering time to construct a enterprise, write content material, and even reply to e mail can really feel unimaginable. That’s the place ChatGPT steps in like a productiveness ninja. For those who use it strategically, ChatGPT can prevent hours.
Listed here are just a few locations the place it really shines:
- Weblog put up outlines – Begin along with your massive thought, and let ChatGPT assist you arrange it.
- Social media captions – Have a message however undecided tips on how to phrase it? Get some draft choices and tweak from there.
- Electronic mail templates & summaries – Fast follow-ups, thank-yous, and announcement drafts are simple wins.
- Podcast present notes or transcripts – Save time summarizing your episodes into digestible content material.
- Primary affected person schooling materials – Nice for simplifying advanced medical subjects into patient-friendly language.
- Rewording or tone adjustment – Making an attempt to sound extra informal? Extra concise? Let ChatGPT offer you just a few takes.
Consider it like your blank-page buster. It received’t provide the masterpiece by itself, nevertheless it’ll make the artistic course of loads smoother.
What NOT to Use ChatGPT For as a Doctor Entrepreneur
However not every little thing must be delegated to AI. Some issues are simply too necessary to outsource—particularly in terms of your model and your message.
Right here’s what I’d maintain firmly in your personal fingers:
1. Your Private Story
Your “why” is your model’s soul. Whether or not you are launching a training enterprise, constructing a podcast, or beginning an actual property enterprise—your journey issues. Do not outsource it.
2. Your Core Values & Imaginative and prescient
AI doesn’t know what drives you or the way you wish to serve your viewers. It will possibly guess, however it might’t really feel it the way in which you do. That emotional connection? That’s human-only.
3. Gross sales & Pitch Messaging
Sure, AI can write gross sales copy. However in terms of messaging that drives actual connection and conversions, your genuine tone and experiences matter greater than intelligent wordplay.
4. Relationship-Constructing
From heartfelt emails to genuine video content material—that is the place you want your voice. Individuals comply with folks, not good textual content blocks.
How one can Discover the Proper Stability with AI Instruments
Right here’s a fast psychological mannequin that’s helped me:
Consider ChatGPT like a super-smart intern.
Quick, useful, resourceful—however nonetheless wants oversight. You wouldn’t let an intern lead your keynote speech, proper?
Quick? Yup. Useful? Completely. However would you let that intern ship your keynote? Or write your mission assertion? Most likely not.
So let it assist with construction and velocity, however don’t lose sight of the large image. Maintain your fingers on the elements of your enterprise that really really feel such as you.
Your insights, your tone, your values—that’s your aggressive benefit. Don’t give that away simply because a instrument can kind quick.
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Remaining Ideas: You Don’t Must Do It All. You Simply Must Begin Good.
Automation is superb when it helps you scale, keep sane, and save time. However in case you begin automating the flawed issues—like your voice, story, or big-picture considering—you may find yourself with a enterprise that’s environment friendly however forgettable.
As a doctor entrepreneur, your credibility, empathy, and expertise are your unfair benefit. AI cannot replicate that.
An excessive amount of automation can really take you additional away from what makes your work significant. On the finish of the day, folks aren’t simply shopping for your services or products—they’re shopping for you.
Your perspective. Your integrity. Your story.
So earlier than you delegate your subsequent process to ChatGPT, ask your self:
- Does this require my voice?
- Would I belief an intern to do that?
- Will this content material nonetheless replicate who I’m if I take away myself from it?
And if the reply’s no? Step again in. Lead. Information the instrument—don’t let the instrument information you.
And hey—in case you’re figuring this all out in actual time too, you’re not alone. We’re constructing the aircraft whereas flying it… simply possibly with an AI co-pilot now.
What’s one process you’ve tried automating that didn’t go fairly as deliberate? Or one that really saved you massive time?
I’d love to listen to what’s working (and what’s not) for you. Tell us within the feedback and let’s determine this factor out collectively. As at all times, make it occur!
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Disclaimer: The knowledge supplied right here is predicated on obtainable public knowledge and might not be totally correct or up-to-date. It is really useful to contact the respective firms/people for detailed info on options, pricing, and availability.
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Peter Kim, MD is the founding father of Passive Earnings MD, the creator of Passive Actual Property Academy, and provides weekly schooling by his Monday podcast, the Passive Earnings MD Podcast. Be part of our neighborhood on the Passive Earnings Doc Fb Group.
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