At most SaaS corporations, the road merchandise for buyer success budgets is devoted to headcount. That is why on our annual survey of buyer success leaders, we ask about “non-headcount budgets.”
This non-headcount strategy is a way for understanding how SaaS corporations are investing within the wants of their buyer success groups. In different phrases, that is the price range accessible for the instruments and coaching buyer success managers (CSM) have to repeatedly enhance.
So how did non-headcount buyer success budgets shake out in 2023?
Throughout corporations of all sizes, companies invested a mean of $260,120 on non-headcount buyer success budgets in 2023.
Under is the common breakout primarily based on firm dimension by income. Corporations with:
- $500 million or extra in income invested a mean of $667,250 in buyer success.
- $250-$499 million in income invested a mean of $510,500 in buyer success.
- $50-$249 million in income invested a mean of $358,000 in buyer success.
- $5-$49M million in income invested a mean of $219,250 in buyer success.
- Lower than $5 million in income invested a mean of $110,500 in buyer success.
As a share of income, most non-headcount buyer success budgets vary between 0.08% of income to 0.2%. The one exception is for smaller corporations with lower than $5 million in income, which is regular for newer corporations or newly funded corporations.
This implies many are beneath the trade benchmark of 0.05% of income. For buyer success leaders constructing a enterprise case for his or her price range in 2024, the delta between your price range and the trade benchmark is a compelling level: “Right here’s what our price range appears like, and right here’s the trade common, in the event you want us to do extra, we have to cowl that price range hole.”
Obtain the total report—2023 Buyer Success Management Research—for a extra in-depth have a look at the client success budgets and benchmarks.
Featured picture by Pawel Czerwinski
