Substack has exploded as a result of it provides individuals one thing we’ve all been craving: an area to put in writing that really feels alive.
You publish one thing, and as an alternative of tossing it into the void, it will get seen, shared, really helpful, and talked about.
You join with individuals who by no means would have stumbled onto your web site, and also you do it with out chasing algorithms or hoping your weblog magically resurfaces from its digital basement.
For a lot of writers, Substack feels just like the return of old fashioned running a blog power. Extra dialog. Extra connection. Extra visibility that doesn’t require web optimization wizardry or a Pinterest technique.
It additionally looks like writing {a magazine} column on your little nook of the web, which makes it enjoyable in a means a standard weblog generally isn’t.
And sure, Substack is technically a publication platform. Nevertheless it doesn’t really feel like the normal “weekly electronic mail blast” expertise most individuals image. It features extra like a hybrid: half publication, half weblog, half social platform. That mix is strictly what makes it really feel contemporary and discoverable in a means electronic mail hasn’t felt in a very long time.
It’s no shock that individuals begin questioning whether or not they even want a weblog anymore. Substack feels sooner, extra enjoyable, and extra related. However your weblog nonetheless performs a task Substack can’t exchange, particularly whenever you’re constructing long run visibility for your enterprise.
Substack helps you discover new readers in a means blogs not often do now
Most blogs at this time usually are not being casually found. Search is aggressive. Social attain is inconsistent. And until you have already got sturdy web optimization or constant Pinterest visitors (which I educate!), your posts can really feel buried.
Substack solves this. It’s a writing platform and a social platform in a single. Notes, suggestions, shared posts, and in-app discovery make it doable on your writing to search out individuals who have by no means heard your title earlier than. And it feels refreshing as a result of you may publish one thing at 9 AM and get considerate feedback and new subscribers by midday.
Folks uncover you as a result of they learn your work, not since you optimized it completely. That’s what makes Substack really feel alive.
Blogs aren’t useless however they’ve advanced
Running a blog at this time isn’t the lifestyle-blog period of 2012. You’re not posting diary entries and hoping somebody stumbles upon them. Fashionable running a blog is strategic, search targeted, and constructed to help your authority.
It’s the place you may create depth. It’s the place you share your most evergreen concepts. And it’s the platform that continues working for you lengthy after the preliminary publish date. It’s the place you funnel individuals into your electronic mail record, and seize consideration via platforms like Pinterest.
Your weblog helps new readers discover you for years, not simply at this time
Substack discovery occurs within the second. It’s human pushed, group pushed, and interplay pushed. It’s invaluable and significant, however it’s additionally quick time period.
Your weblog performs the long run visibility sport. A nicely written submit can usher in readers for 3 years as a result of somebody looked for assistance on a subject. Pinterest can push your content material to the precise individuals many times. Your web site builds topical authority, and your content material will get stronger with time.
Each timelines matter, however they don’t seem to be interchangeable.
Substack provides you connection. Your weblog provides you possession.
Substack completely boosts your visibility, however it doesn’t provide you with possession.
Your weblog is your digital dwelling. You management the design, the construction, the content material, the metadata, the web optimization, the analytics, and the way forward for it. If Substack ever pivots, adjustments path, or updates its options, your weblog stays precisely the place it’s.
This possession additionally impacts long run development. Posts you write at this time in your weblog can proceed to assist individuals months or years from now. Weblog visibility compounds. Substack visibility spreads via dialog.
Each are invaluable. They simply serve totally different functions.
Substack is just not constructed for intentional web optimization development
Substack posts can get listed, however indexing is just not the identical as rating. The platform isn’t structured for web optimization efficiency. There’s restricted management over formatting and metadata, and search engines like google prioritize websites with clear structure.
That doesn’t make Substack much less helpful. It simply means its energy comes from group, sharing, and cultural relevancy somewhat than search.
Blogs construct visibility via evergreen worth.
Substack builds visibility via human connection.
You don’t want twice the concepts. You solely must divide the roles.
To make each platforms doable, give every one a job.
Your weblog will get the evergreen concepts, the tutorials, the tutorial content material, and the strategic posts designed to help your enterprise.
Your Substack will get the voice. The reflections. The cultural observations. The private writing that feels meant for the current second. The readability that hits you when you’re strolling the canine or speaking to a pal.
When every platform has a transparent goal, the strain lifts.
The right way to repurpose between your weblog and Substack with out hurting your web optimization
Repurposing is just not solely allowed. It’s sensible.
In case you write one thing in your weblog that you simply need to flip right into a Substack submit later, you may completely do this. The one factor to remember is that you need to add a canonical hyperlink so search engines like google perceive which model to prioritize (your weblog). It’s a tiny, behind the scenes step. Most platforms make it simple. And it retains your web site wholesome whereas nonetheless letting you reuse your finest concepts.
Repurposing additionally doesn’t imply copying and pasting. The Substack model may be extra reflective and well timed. The weblog model may be extra structured and evergreen.
Each can come from the identical thought and serve completely totally different functions.
This retains your workload real looking and helps each platforms keep lively with out draining you.
What to placed on Substack
Your Substack is your house for:
- Cultural commentary
- Private reflections
- Opinions, ideas, observations
- Behind the scenes updates
- Within the second readability
- Essays that really feel alive and conversational
- Repurposed newsletters
It’s the place the place you get to speak about what you’re noticing in actual time, and why it issues.
What to place in your weblog
Your weblog is your house for:
- Academic posts
- Case research
- Evergreen sources
- Service supporting content material
- Deep dives
- Tutorials
- web optimization pleasant articles
It’s the place that helps your affords and helps new readers determine what you’re nice at.
You don’t have to decide on between Substack and running a blog
Substack brings group, dialog, and cultural relevancy again into on-line writing. It helps individuals discover you. It helps you keep linked to what’s taking place now. And it creates an energizing place to share your concepts with out overthinking.
Your weblog helps your long run visibility, your authority, your enterprise, and your possession of your content material. It homes your finest concepts in a means that lasts.
You don’t have to decide on between the 2. You simply want to know what every one is supposed to do.
In case you’re rebuilding your content material technique this 12 months and wish help creating long run content material, considerate Substack essays, or a strategic publication rhythm, my company may also help you write each your weblog and your Substack so that they work collectively as an alternative of competing on your power.
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Need to observe our Substack? Come discover our unique articles on Notes from the Objective Line.
